Smarty
SmartyStreets Announces Rebrand to Smarty - Early 2022The new Smarty branding is a reflection of a rapidly growing spectrum of forthcoming products related to location data intelligence.
Trent Howell
Trent Howell
 • 
December 14, 2021
Tags

PROVO, UT - SmartyStreets, a leader in location data intelligence, announces today a comprehensive rebrand to Smarty. The new branding is a reflection of the rapidly growing spectrum of forthcoming products related to location data intelligence.

SmartyStreets is Becoming Smarty

Founded in 2011, SmartyStreets began with a simple mission to offer smart street address validation software for the United States. Focusing on street data made the name ‘SmartyStreets’ a logical fit. Subsequent product releases in the fields of geocoding, reverse geocoding, and address autocomplete began to move SmartyStreets from just street data into the broader category of location data intelligence.

“Many of our products already blurred the line between street and location data” said Jonathan Oliver, Founder and CTO of SmartyStreets adding “Those extra 7 characters have felt restrictive for a while now and where we’re going, we don’t need streets.”

SmartyStreets remains committed to the ongoing improvement and support of original product lines. Under the new moniker, Smarty will also be releasing several location data intelligence products that are slated to launch in 2022. The new Smarty products will satisfy business needs for address lists, geocoding, and both census and parcel data. These launches will further solidify Smarty as a leader in global location data intelligence services.

“If the word “Streets” was already serving as an immense gravitational weight on where we wanted to grow,” Oliver continued, “2022 will show that Smarty has been hover-converted and is ready to travel the skyways and hyperlanes of the location intelligence future.”

The rollout is expected to be completed early Q1 2022 and will include a transition from SmartyStreets.com to Smarty.com as well as an update to the corporate logo. For more information about the rebranding, visit our page about the SmartyStreets Rebrand to Smarty. There you will find more detailed information and frequently asked questions.

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed iconSubscribe Now
Read our recent posts
World Juggling Day: Tips from Smarty’s jester
Arrow Icon
It’s that time of year when we toss aside our fears and woes and throw our hands up in celebration; World Juggling Day is here. Whether you toss hacky sacs, bowling pins, flaming torches, or your cookies, juggling has been a long-standing form of fun, fitness, and flair. Let’s talk about this quirky holiday. History of jugglingThe history of juggling is rich and dates back almost 4,000 years. In ancient Egyptian times, tombs shared depictions of juggling. Greeks and Romans also tossed their hats into the juggling arena, yet juggling began to be scorned and overlooked by many in the Middle Ages due to claims that jugglers dealt with immorality and witchcraft.
Wizardry - How Smarty makes professional improvement magical, and you can, too
Arrow Icon
Alright, gather 'round, fellow wizards and witches! It's time to unveil the secrets to mastering the mystical art of professional development at Smarty. Yes, “wizardry” typically refers to wearing cloaks, wielding wands, riding broomsticks, and mixing potions. At Smarty, we think of “wizardry” as being the best at doing what we do. We’re going above and beyond to not only become experts in our field but also stay that way through shifts in technology and culture. However, being the best shouldn’t be an afterthought; at Smarty, it’s not.
Authentic culture: Exploring the depths with Smarty
Arrow Icon
Navigating the depths of corporate cultureIn today's business world, many companies create a surface-level culture within their company structures but stop there, never seeming to invest fully in deepening a healthy culture. Surface-level culture can be visually appealing and immediately gratifying. Imagine, for example, a delicious cake. It’s beautifully decorated but tastes off or is missing an ingredient that spoils the final product. An intentional and deep culture is hard work. It takes time, action, correction, and honest feedback from everyone in the company.