Smarty

March 18 marks a bit of an awkward holiday: Awkward Moments Day. It's a day that celebrates those times that make you cringe, moments that make you face-palm, and stories that wake you up at 4 in the morning thinking, "Ugh! Why did I do that?" Although these moments can be uncomfortable, it's helpful to remember that everyone has them, and if they say they don't … We know they’re lying. 

It's also helpful to remember that these embarrassing stories can help us learn and do better the next time around. While nothing we can do will ever prevent us from having these awkward moments, here at Smarty™, we can pass along a helpful tip that can save you embarrassment at work and in business.

Picture this - A carefully planned marketing campaign is ready to launch, targeting hundreds, if not thousands, of potential customers. The brochures are eye-catching, the message is compelling, and everyone is excited. But there's a snag. You’re dealing with inaccurate, or outdated address data and a significant portion of the mail returns undelivered. 

This results in wasted time on behalf of you and your team This snag also leads to wasted money and resources. Having someone walk up to your desk every day handing off a stack of returned mail can be embarrassing.

Similarly, picture a delivery service confidently heading out to deliver a parcel, only to find that the address is incomplete, incorrect, simply doesn't exist, or requires the delivery service to have to hunt for the correct address, if it's even there. We’ve all been on the receiving end of that scenario. 

We keep checking our porch because they said the package would be there yesterday, but it still isn't here! How annoying! how frustrating! The resulting phone calls, anxiety, and awkward apologies are best avoided.

These scenarios aren't just hypothetical. In a world where packages are sent worldwide constantly, the quality of your address data can significantly impact your business's efficiency, reputation, and bottom line. Bad address data doesn't just lead to operational inefficiencies and financial losses; it can also result in awkward and embarrassing moments for your employees and brand.

This Awkward Moments Day, let Smarty™ help you by ensuring crazy fast and crazy accurate address data. When we say crazy fast, we mean CRAZY FAST. Investing in reliable address validation and data management solutions can help avoid these uncomfortable situations. Not only do our solutions ensure your communications and deliveries reach their intended destinations, but they also safeguard your business from the potential awkwardness of bad data. 

Smarty's autocompleteaddress verificationgeocode service, and more can handle insane amounts of addresses and give you the ease of mind that comes with knowing you’re reaching your customers. Not only that, but Smarty will aid in ensuring easy and streamlined operations.

So, as we celebrate the awkwardest of holidays, let's commit to reducing unnecessary awkwardness in our professional lives. Ensuring your address data is accurate, verified, and reliable is a step towards smoother operations, satisfied customers, and, most importantly, fewer red-faced moments for everyone involved. 

After all, while some awkward moments make for good stories, others are best avoided altogether, especially in the world of business.

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed icon
Subscribe Now
Read our recent posts
Usage notifications | Get notified before hitting your lookup limit
Arrow Icon
Burning the end of a brisket can lead to some tasty results (we’re looking at you, burnt ends), but unexpectedly burning through your lookups? Not so appetizing. All users receive notifications when their API usage reaches 90% and 100%. To help users further leverage their lookups, Smarty’s cooked up a solution: the ability to get notification emails when usage reaches three additional intervals: 25%, 50%, and 70%. With these notifications working alongside usage by key and limit by key, you can manage your API usage better.
Smarty turns FEMA hazard scores into instant, address-level risk intelligence
Arrow Icon
OREM, UT, July 31, 2025—Smarty, a leading address intelligence provider, announced the launch of its US Property Risk Data product. The new API-based solution transforms FEMA’s National Risk Index (NRI) into structured, address-level hazard intelligence, enabling insurers, lenders, and real estate platforms to model risk and evaluate exposure at high speed and massive scale. With the frequency and severity of natural disasters on the rise, insured losses in the US now average over $151 billion annually.
Inside Smarty - Brenyn Beesley
Arrow Icon
Meet Brenyn Beesley, our Business Development Manager. At Smarty, Brenyn has made waves on our Sales team with her exceptional interpersonal skills, ability to take on any organizational and operational challenge, top-notch singing, and all-around awesomeness. Let’s jump right in and get to know Brenyn!Can you explain your role at Smarty to a 10-year-old?“I help my team communicate with people from all kinds of jobs—delivery drivers, real estate agents, insurance workers. We show them how to use Smarty’s tools to find the addresses they need or learn more about a location.

Ready to get started?