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49 items tagged ”Smarty culture

By Bailey Hendrickson, Thomas Isom, Danielle Dufner on June 8, 2026
<p>Smarty’s security and confidentiality approach is built around a simple idea: process address data in accordance with customer agreements and relevant privacy requirements, protect it, and limit who (and what) can access it. </p><p>We recognize that you own your compliance requirements, and we’re here to make that easier. Below is a synthesized view of the controls and practices Smarty follows to support compliance, along with details on our Enhanced Data Privacy upgrade, which provides an extra layer of protection for you and your business or organization.
By Bailey Hendrickson, Randy Buttons on April 1, 2026
<p>Citing a desire to honor the company's Utah heritage, address data provider Smarty today announced it will change its name to “Smarteigh. ” </p><p>"Alongside cookie addiction, 'frick' being thrown out at Church basketball games, and the glottal stop in 'mountain,' extraneous vowels are a pillar of Utah culture," said Randy Buttons, Smarty's Chief Culture Officer and Spayneesh Fark resident. "We're a global company with Utah 'ruts,' and we want to honor that heritage. "</p><p>With the help of multiple brand agencies and drawing upon months of customer feedback collected exclusively at Swig drive-thrus, the Smarty rebrand fit the bill.
By Michael Whatcott, Bailey Hendrickson on February 10, 2026
<p>SDK authors live in a permanent tug-of-war:</p><ul><li><strong>Users want a simple constructor they can paste and ship. </strong></li><li><strong>Maintainers want room to grow without breaking everybody’s build on the next release. </strong></li></ul><p>That second part matters a lot right now, because a lot of people are still relatively early in their software careers. </p><p><a href="https://survey. stackoverflow. co/2024/developer-profile" target="blank" rel="noopener"><u>Approximately one in three developers has coded professionally for four years or less</u></a>.
By Michael Whatcott, Bailey Hendrickson on January 23, 2026
<p>Slack is incredible—until it becomes overwhelming, distracting, and hard to manage. </p><p>Every company eventually reaches that moment when the friendly hum of collaboration turns into a full-blown notification blizzard. </p><p>Messages pile up. </p><p>Channels multiply like rabbits. </p><p>Every ping feels urgent. </p><p>Suddenly, your team’s deep-focus time feels like an optional side quest, not part of their job. </p><p>At Smarty, we’ve lived this story. We’ve also learned how to fix it.
By Ben Roden, Andrew Townsend on January 20, 2026
<blockquote><p><i>TLDR: Smarty customers won’t feel a thing from the new USPS API restrictions because Smarty doesn’t depend on USPS’s real-time APIs to do address verification. We’ve always used our own, powerful, hyper-accurate data to back our tools and support client needs. </i></p></blockquote><p>While USPS is capping its address verification service at <strong>60 requests per hour</strong> and retiring the legacy Web Tools API on January 25, Smarty keeps verifying addresses at full speed on our own infrastructure.
By Trey Rutter, Bailey Hendrickson on January 2, 2026
<p>When the digital world falters, our goal is simple: stay steady for our customers. </p><p>At Smarty, reliability isn’t a bragging point, but rather a promise. </p><p>We’ve built a platform designed to keep running even when others stop, using a vendor-agnostic, redundant infrastructure grounded in engineering best practices that weather disruptions with quiet consistency. </p><p>Our customers depend on uninterrupted address data services. </p><p>And, we take that trust seriously. </p><p>And because we trust you, we’re offering a <a href="https://www.
By Dan Lambourne, Brielle Paul on December 22, 2025
<p>Around the world, people celebrate Christmas in all kinds of ways. In <a href="https://www. smarty. com/global-address-formatting/iceland-format-examples"><u>Iceland</u></a>, it’s tradition to read books by candlelight on Christmas Eve. Christmas firework shows are a staple in <a href="https://www. smarty. com/global-address-formatting/el-salvador-format-examples"><u>El Salvador</u></a>. Families in <a href="https://www. smarty. com/global-address-formatting/australia-address-format-examples"><u>Australia</u></a> often spend Christmas Day playing cricket.
By Bailey Hendrickson, Dave Hale, Shayla Coombs on December 15, 2025
<p>An enterprise-level customer of Smarty’s recently shared how impressed they were with our accessibility-first approach, inquiring about how we designed our tools to function in a way that feels equitable and usable for everyone. </p><p>At Smarty, one of our core values is <i>outwardness</i> — seeing people as people, not objects or caricatures. Every person who interacts with our tools has their own needs, wants, and objectives, and accessibility is one of the most meaningful ways we connect with people - an area we’re striving to improve.
By Kajsia McCoy, Brielle Paul on December 10, 2025
<p>Greek gods, as it turns out, have a lot to say to the mortals on Earth and the souls in Hades. </p><p>What they don’t have is time to travel from Olympus all the way to Earth or Hades just to tell a mere mortal to perform 12 labors… or eat a magical herb… or free Odysseus. </p><p>That’s why the gods have a personal messenger: Hermes. Equipped with winged sandals, Hermes travels between Olympus, Earth, and the underworld with lightning speed (Get it? Lightning? Because his dad is Zeus? 🤣)</p><p>Smarty also knows a thing or two about outrageous speed, and that’s not where our similarities with Hermes end.
By Dan Lambourne, Brielle Paul on November 4, 2025
<p>Get to know Smarty’s favorite <a href="https://www. smarty. com/company/team/dallin-davis"><u>Data Analyst, Dallin Davis</u></a>! On our Business Intelligence team, Dallin’s love of programming—we’re talking R, SAS, SQL, Python, AND Linux—understanding of statistics, and ability to solve any problem thrown his way make him an absolute all-star. </p><p>Let’s meet Dallin!</p><h2>You have to explain your role at Smarty to a 10-year-old. Go. </h2><blockquote><p><i>“Smarty is like a sports team.
By Andrew Townsend, Bailey Hendrickson on October 9, 2025
<p><strong>November 2025 | 100% online | 100% awesome</strong></p><p>Join us this November for the Smarty Virtual User Conference, a two-day event packed with insights, tools, laughs, and $1000 worth of prizes. </p><p>This event is for you, whether you’re optimizing delivery accuracy, improving compliance, or just trying to figure out if your neighbor <i>really</i> has a breakfast nook. </p><h3><strong>What to expect:</strong></h3><ul><li><strong>2 days, 12 hours of content, zero fluff</strong></li><li><strong>Live sessions</strong> from address data pros</li><li><strong>Hands-on demos</strong> of Smarty’s latest tools and plugins</li><li><strong>Giveaways galore, </strong>like gift cards, swag, and even a chance at a massive LEGO set</li><li><strong>Hidden Easter eggs</strong> throughout the event (no, seriously—find them and win)</li><li><strong>An after-party with games</strong> (shoutout to Brady Amundson)</li></ul><h3><strong>Tailored tracks for every role</strong></h3><p><img src="https://d3jlqkabnnke2x.
By Dan Lambourne, Brielle Paul on July 30, 2025
<p>Meet <a href="/company/team/brenyn-beesley"><u>Brenyn Beesley, our Business Development Manager</u></a>. At Smarty, Brenyn has made waves on our Sales team with her exceptional interpersonal skills, ability to take on any organizational and operational challenge, top-notch singing, and all-around awesomeness. </p><p>Let’s jump right in and get to know Brenyn!</p><h2>Can you explain your role at Smarty to a 10-year-old?</h2><blockquote><p><i>“I help my team communicate with people from all kinds of jobs—delivery drivers, real estate agents, insurance workers.
By Andrew Townsend, Bailey Hendrickson on January 21, 2025
<p>Irina O'Hara is one of our uniquely clever, expert frontend developers. She’s immensely talented and has had a vital impact on our website redesign. When it came time to spotlight her, Irina was a joy to sit down with and get to know a little better. </p><p>To get to the basics, she writes code and creates awesome websites, and she’s darn good at both. </p><h2>Background</h2><p>Irina was born and raised in St. Petersburg, Russia. However, she wasn't born a development expert and had other aspirations from the start.
By Brent Francom, Bailey Hendrickson on December 31, 2024
<p>This year, Smarty rolled out game-changing products, delivered customer-requested features, and doubled down on innovation to make access to address data faster, easier, and more reliable than ever. </p><p>Here are some of our 2024 highlights for providing addresses on easy mode. </p><h2>New products</h2><p>This year, we launched new products that solve some of your biggest challenges and unlock new possibilities:</p><ul><li data-list-item-id="e778197da683e88dd343a835cde527558"><strong>US Census Block and Tract:</strong><br>Need census tract and block data? We’ve got you covered.
By Andrew Townsend, Bailey Hendrickson on December 26, 2024
<p>Acacia Warner is easily one of the most multifaceted, well-rounded, and uniquely talented people we have here at Smarty. She is an expert ice skater, violinist, and avid gamer. The most important people in her world are her family members, and she loves that her work at Smarty allows her to go home and actually <i>be</i> home. </p><p>So what does she do for Smarty? She writes and maintains code for our products, specifically our international suite of products. </p><h2>Background</h2><p><img src="https://d3jlqkabnnke2x.
By Trent Howell, Bailey Hendrickson on November 25, 2024
<p>PROVO, Utah, April 10, 2024 – The Salt Lake Tribune recently announced that <a href="/">Smarty</a> ranked 8th in the Small Business category for Utah’s Top 2024 Workplaces. We. Are. Pumped. </p><p>Smarty is a great place to work, and we’re proud to say that the tradition of being publicly recognized as a top workplace is still going strong. <br><br>If you’re unsure of what the Utah Top Workplaces Awards are or how they’re ranked, here’s the process in a nutshell. </p><p>First, there’s no cost to participate.
By Andrew Townsend on November 11, 2024
<p>Lacey said it best herself: "I keep our clients happy. "</p><p><br>One of our star Customer Success Managers, Lacey, brings her bubbly and friendly smile to work daily, ready to brighten the smile of every person she comes in contact with. So, it was a pleasure for me to sit down with her, get to know her a little better, and find out more about how she impacts those around her. </p><h2>Background</h2><p>Lacey didn't always want to be a customer success rep. But she DID always want to make people happy.
By Holly Joyce, Bailey Hendrickson on October 21, 2024
<p>We’ve said it once, and we’ll say it a zillion more times—nobody puts the “care” in Caroline as Ms. Roweton does! Often referred to as the chill vibes chick around the office, Caroline has a calming presence (unless she’s pulling some seriously rad pranks like stealing Randy Buttons in the dark of night and holding him hostage for days). </p><p>As an Associate Product Manager, Caroline is responsible for researching and defining Smarty’s international products. She also performs competitive research, communicates with customers, gathers and prioritizes feature requests from them, supports sales through custom deals and pricing, and is pretty much just a superhero.
By Dan Lambourne, Bailey Hendrickson on August 15, 2024
<p>In a world where we’re tethered to our phones, business work seeps into our home lives, and AI shoves information down our throats, it can be tough to just chill out. </p><p>Let’s set a cozier scene: You have nowhere to be, no mess to clean, no person to call, and no commitments to keep. You, my friends, are ready to relax, and it’s the perfect day to do so. For today, August 15, is National Relaxation Day. </p><h2>Relaxation techniques</h2><p>As fellow busybees, we understand that sometimes you just need to get things done.
By Susan Young, Bailey Hendrickson on August 1, 2024
<p>At Smarty®, our company does two main things to maintain a culture of wizardry, fun, and outwardness. First, we have our staff meetings, and second, we have company spotlights. Both events are in-person, where everyone comes together in school-assembly-style seating. We have a small stage with sound and lighting systems to enhance our gatherings. </p><p>In our staff meetings, we learn about employees, organizational changes, and upcoming events. Our spotlights have become an easy and entertaining way to get to know people from all departments, learn how they contribute to our organization, and learn what makes them unique.
By Dan Lambourne on July 1, 2024
<p>It’s a bird! It’s a plane! Wait, what is that thing? World UFO (Unidentified Flying Object) Day occurs on July 2nd each year, and we’re geeking out about it. If you’ve experienced close encounters with extraterrestrial forces, you wouldn’t be the only one. In fact, this goes back as far as the Puritans. <a href="https://www. history. com/news/americas-first-ufo-sighting">Diary records from John Winthrop in 1639</a> mention an incident involving 3 men in a row boat. “‘When it stood still, it flamed up, and was about three yards square,’ the governor reported, ‘when it ran, it was contracted into the figure of a swine.
By Holly Joyce, Bailey Hendrickson on June 14, 2024
<p>It’s that time of year when we toss aside our fears and woes and throw our hands up in celebration; World Juggling Day is here. Whether you toss hacky sacs, bowling pins, flaming torches, or your cookies, juggling has been a long-standing form of fun, fitness, and flair. Let’s talk about this quirky holiday. </p><h2>History of juggling</h2><p>The history of juggling is rich and dates back almost <a href="http://www. juggling. org/books/artists/history. html">4,000 years. </a> In ancient Egyptian times, tombs shared depictions of juggling.
By Dan Lambourne, Bailey Hendrickson on June 7, 2024
<p>Alright, gather 'round, fellow wizards and witches! It's time to unveil the secrets to mastering the mystical art of professional development at Smarty. Yes, “wizardry” typically refers to wearing cloaks, wielding wands, riding broomsticks, and mixing potions. At Smarty, we think of “wizardry” as being the best at doing what we do. We’re going above and beyond to not only become experts in our field but also stay that way through shifts in technology and culture. </p><p>However, being the best shouldn’t be an afterthought; at Smarty, it’s not.
By Dan Lambourne, Bailey Hendrickson on June 3, 2024
<h2>Navigating the depths of corporate culture</h2><p>In today's business world, many companies create a surface-level culture within their company structures but stop there, never seeming to invest fully in deepening a healthy culture. Surface-level culture can be visually appealing and immediately gratifying. Imagine, for example, a delicious cake. It’s beautifully decorated but tastes off or is missing an ingredient that spoils the final product. An intentional and deep culture is hard work.
By Susan Young, Bailey Hendrickson on May 30, 2024
<p>Richard Oliver’s presence at Smarty improves the beauty of our grounds and the spirits of everyone he meets. His life, marked by a series of unique and enriching experiences, shapes his profound impact on our culture. </p><figure class="image"><img src="https://d3jlqkabnnke2x. cloudfront. net/richardandhislilbrotherc9360b62f4. webp" alt="Richard and his little brother" width="495" height="706"><figcaption>Richard holding his younger brother</figcaption></figure><p>Richard was immersed in environments that fostered his curiosity and resilience from a young age.
By Jonathan Oliver on April 22, 2024
<p>Throughout my many years of leading tech companies, I’ve immersed myself in the varying shifts in technology’s job market. However, the 2024 tech hiring market presents significant challenges for both companies and candidates, stemming from the rapid evolution of the industry, a shortage of skilled talent, workforce preferences for remote work options, increased competition, and a growing emphasis on cultural fit and soft skills. To navigate these challenges successfully, finding strategic approaches for employers is crucial.
By Andrew Townsend on April 9, 2024
<p>Lawyers get a bad rap. </p><p>Lawyers have been around for a long time, and when you're this old, you're bound to collect your fair share of good and bad. It's true, ask your grandpa. </p><p>We've got records of people described as "lawyers" going back to ancient Greece, Rome, and the Byzantines. These first individuals were folks who were asked to speak for the accused because those under scrutiny were—understandably so—shaken up by the situation. It went from someone who was your friend and did you a favor by speaking on your behalf to someone who knew all of the laws, and you'd hire them to speak eloquently for you.
By Dan Lambourne on March 13, 2024
<p>Meet Dirk, Smarty's very own Swiss Army knife, with a smile. Officially, our Operations Engineer Team Lead, he's our go-to guru for IT, building management, APIs, and more. He’s also known around the office for running the <a href="/blog/inside-smarty-unique-culture#:~:text=something%20truly%20unique. -,Lunchtime%20Movie%20Script%20Reading,-Imagine%20you%27re%20in"><u>movie script reading group</u></a> (A group of Smarty workers who spend their lunch reading through well-known and classic movie scripts.
By Max Pothier on December 6, 2023
<p>In an era dominated by technology, grasping the language of computers – coding – is increasingly essential. The Hour of Code, a global initiative, aligns with this need by making coding more approachable and broadening participation in computer science. This effort parallels Smarty's dedication to technological innovation, striving to simplify and demystify technology for widespread understanding and engagement. </p><h2>The movement</h2><p>The Hour of Code started as a one-hour introduction to computer science, designed to simplify code and show that anybody can learn the basics.
By Dan Lambourne on November 20, 2023
<p>We believe wholeheartedly that all work and no play is a dull way to spend our days. While many companies laser focus on productivity and output, we recognize that regularly infusing enjoyment and community into the workplace is essential for an engaged, thriving team. </p><p>Smarty's culture strikes a balance between innovation and fun, demonstrating that being serious about work doesn’t preclude being serious about play. </p><p>This blog provides an insider's perspective into how our organization cultivates an energizing, recreational spirit across the company and why fun is a vital ingredient in our secret recipe for success.
By Trent Howell on October 30, 2023
<p><strong>October 30, 2023 - PROVO, UTAH - </strong><a href="https://www. smarty. com/">Smarty</a>, a leader in address data intelligence, has been named one of Utah's Top Workplaces for the second consecutive year. <a href="https://topworkplaces. sltrib. com/#:~:text=17%20Small%20Business-,Smarty,-Enterprise%20Software%0A(FOUNDED">Salt Lake Tribune announced a total of 166 Utah businesses</a> that have been recognized. Smarty ranked 17th of the 81 companies with fewer than 125 employees. Nominations are based entirely on employee feedback surveys administered by a third-party service.
By Susan Young on October 25, 2023
<p>Today, we spotlight <a href="https://www. smarty. com/company/team/trey-rutter"><u>Trey Rutter, our Dev/Ops IT Associate</u></a>. Trey is the wizard behind the scenes, helping to ensure that our hardware and address data solutions work seamlessly to deliver accurate and reliable information. Let's get to know Trey better. </p><h2><strong>What is the most surprising thing you learned about addresses after joining Smarty?</strong></h2><blockquote><p><i>I found it surprising how a </i><a href="https://www.
By Dan Lambourne on October 23, 2023
<p>In the fast-paced world of software development, it's easy to get lost in boring meetings, pointless tasks, and approaching deadlines. But here at Smarty, we avoid the monotony with a blend of innovation, community, and a heaping side of fun. In this blog, we'll explore the things we do to make Smarty more than a workplace and something truly unique. </p><h2>Lunchtime movie script reading</h2><p>Imagine you're in the middle of a busy workday, and you hear dialogues from "The Sandlot" or "Super Mario Bros" echoing into the kitchen.
By Susan Young on October 3, 2023
<p>Interpersonal skills and how they tie to leadership, teamwork, and business growth is no cakewalk. Yet every business knows that retention of employees is largely contingent upon quality interpersonal skills. That's why so many organizations implement principles and techniques taught by the greats. </p><p>I'm sure you've heard of Dale Carnegie's "<a href="https://a. co/d/jkNBNHJ"><u>How to Win Friends &amp; Influence People</u></a>", Steven R. Covey's "<a href="https://a. co/d/5HL3yBc"><u>The 7 Habits of Highly Effective People</u></a>", or maybe even "<a href="https://a.
By David Padeken on September 27, 2023
<p>It's often said you need two skills to find love: sales and marketing. </p><p>You need <i>marketing</i> skills to present yourself well and gain the attention of the person you want. Then, you need <i>sales</i> skills to lie like you're the devil himself. </p><p>But what if you aren't conventionally attractive and (like the sales team at Smarty) aren't willing to lie? To compensate, you'll need to dial up your marketing; we're talkin' data automation, streamlined &amp; integrated data systems, time-saving and cost management, eliminating human error, and workflows like crazy.
By Andrew Townsend on September 19, 2023
<p>Have you ever walked past those upside-down Smarty™ banners at BYU and wondered, "What's going on here? Did someone make a mistake? Is somebody getting fired?"</p><p>We know it really <a href="https://twitter. com/byumanutd/status/1571653300034088961?s=20"><u>shook some people up</u></a>. </p><p>Smarty™ isn't a company that stays inside the most standard lines when it comes to advertising. From <a href="https://youtu. be/qfFF2aE5jPo?list=PLQXmWnrtRK9zvnjnwQsHCG0Eu9oWv8Idb"><u>hiring the wrong Tom Cruise for our video ads</u></a>, to posting ads in magazines with the tagline "don't scan this QR code," we've never really fit the standard mold.
By Dan Lambourne on August 28, 2023
<p>In today's fast-paced tech world, it's essential to gain insights from those who have been in the trenches, building, testing, and creating software that impacts our daily lives. One such individual is Michael Whatcott, a key figure at Smarty. Let's dive into his journey, approach, and the knowledge he's garnered over the years. </p><p>But that’s just Michael's professional bio. To know who Michael is, we’ve asked for some clarification. </p><h2><strong>Explain it to a 10-year-old: What do you do at Smarty?</strong></h2><blockquote><p><i>I work on the tools and systems that make payments, manage subscriptions, and create reports here at Smarty.
By Susan Young on August 24, 2023
<p>In the realm of corporate meetings that should've been an email, Smarty's staff meetings are different from what most would expect. Employees at Smarty frequently name our weekly company-wide meeting as a highlight of their week. </p><p>Like many companies, our staff meetings consist of company announcements, and updates you'd expect from any SaaS company. What makes our meetings unique is the lively, interactive, fun atmosphere where laughter is the most common sound and hurting cheeks are the most common symptom.
By Susan Young on June 1, 2023
<p>Last week, we participated in National <a href="https://bikeleague. org/events/bike-month/">Bike to Work Week</a>! Our focus was to encourage physically beneficial commuting methods that get the air running through your hair. We expanded our scope of vehicles beyond bikes to motorcycles, motor scooters, and even walking. It was a transformative experience as we embraced alternative transportation to work. </p><h2>Benefits of active commuting:</h2><p>Active commuting offers numerous advantages for both individuals and the environment.
By Trent Howell on October 31, 2022
<p><strong>October 30, 2022 - PROVO, UTAH -</strong> Smarty, a leader in location data intelligence, has been named in the <a href="https://topworkplaces. sltrib. com/#:~:text=17%20Small%20Business-,Smarty,-Enterprise%20Software%0A(FOUNDED">Salt Lake Tribune as a top workplace for 2022</a>. A total of 155 businesses were recognized. Smarty ranked 17th of the 76 companies with fewer than 150 employees. The list is based entirely on employee feedback surveys administered by a third-party service.
By Anne Arnold on May 3, 2022
<p>This is part 2 of a 2 part series. You can <a href="/blog/women-femme-in-code-expanding-opportunity-part-1"><strong>read part 1 here</strong></a>. </p><h2>Anne: Several of you are involved as Diversity and Equity Mentors for the Computer Science Department at BYU (Brigham Young University). Can you tell us a bit about that?</h2><p><strong>Savannah:</strong> I’m the lead mentor for the <a href="https://csdiversity. byu. edu/">Inclusion, Diversity and Equity Mentors at BYU</a> and it’s really awesome.
By Anne Arnold on April 27, 2022
<p>This is part 1 of a 2 part series. You can <a href="/blog/women-femme-in-code-expanding-opportunity-part-2"><strong>read part 2 here</strong></a>. </p><p><i>This edition of our blog comes from a special guest writer, Anne Arnold, daughter of Smarty’s own Wes Arnold. Anne will soon graduate high school and as part of her career exploration, she had the opportunity to sit down with the women on Smarty’s software development team. </i></p><p><i>They each shared how they discovered their love for coding, what it’s like to be the only woman in class, and how they’re helping spread the opportunities for prospective women in code like Anne.
By Trent Howell on December 14, 2021
<p><strong>PROVO, UT</strong> - SmartyStreets, a leader in location data intelligence, announces today a comprehensive rebrand to Smarty. The new branding is a reflection of the rapidly growing spectrum of forthcoming products related to location data intelligence. </p><p><img src="https://d3jlqkabnnke2x. cloudfront. net/smartystreetstosmarty_bc6725b040. gif" alt="SmartyStreets is Becoming Smarty" height="411" width="548"></p><p>Founded in 2011, SmartyStreets began with a simple mission to offer smart street address validation software for the United States.
By Trent Howell on September 21, 2021
<p><strong>Provo, UT</strong> - Smarty, a leader in location data intelligence, is pleased to announce entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits paid to the athletes. </p><p>At a special event held on Tuesday, September 21, Jonathan Oliver, Founder and CEO of Smarty, extended this opportunity to all student-athletes on BYU female sports teams. </p><p>This is the first opportunity presented to all female student-athletes since the NCAA rules changes went into effect in July.
May 23, 2015
<h2>A convergence of holidays</h2><p>It's almost Memorial Day, a time when most of us take a little extra time to relax. For a lot of us, it signals the start of summer; it comes around the time most school years end, and in warmer places, pools start to open after Memorial day. It's a day of barbeques and soda and chips and lots of other things. </p><p>But this year is special. Get out your limited-edition comics and author-signed fantasy novels. Throw your polyhedral dice on the tabletop.
May 21, 2015
<p>Here at Smarty, we're mostly programmers and developers. There are a few needles in the haystack here that don't know "Unix" from "eunuchs", which is unfortunate, but we're working on that. And because we're all tech geeks over here, we like to talk about code, and tech, and why all that stuff is important. In that spirit, we decided to talk about code in a way that maybe all of us should have considered a long time ago. </p><h2>Your hidden meanings</h2><p>Let's start with a scenario. Imagine you go on a museum tour.
May 4, 2015
<p>Here at Smarty, we enjoy our geekery. All of us indulge in pop culture to some degree, and while we all enjoy different flavors of said pop culture, there's at least one we all agree on without question:</p><p>Star Wars. And that means that May 4th is a pretty crucial holiday for us. Hopefully all of you are celebrating in some way. We celebrated by buying tickets to go see Avengers: Age of Ultron together as an office. It's another Disney property. . . and it's part of the reason this article was written.
By Jonathan Oliver on September 11, 2014
<h2>Comcast's evil twin</h2><p>We love our movies and our television. After a hard day at work, many Americans like to enjoy some downtime with a good TV show or movie. When technology advanced in the 1980s in the form of video cassette tapes, this gave us a new choice for how and when we consumed media. From this innovation came a natural outgrowth: the video store. Virtually every town in America had one. The stores weren't glamorous, but we came. We came because we value our ability to choose.
September 9, 2014
<h2>Why do some businesses fail and others succeed against all odds?</h2><p>On the last day of my microeconomics class, my professor asked us a question:</p><blockquote><p>"If there are 1. 333 trillion barrels of oil left on the planet and we use 6. 89 billion barrels of oil each year, how long will it take for us to run out of oil?"</p></blockquote><p>Pencils and calculators came out to solve what seemed like a math problem. I also started to do the long division, but then stepped back. It occurred to me that economics is a branch of sociology, not math.

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