29 items tagged ”Account management”

<p>Smarty’s security and confidentiality approach is built around a simple idea: process address data in accordance with customer agreements and relevant privacy requirements, protect it, and limit who (and what) can access it. </p><p>We recognize that you own your compliance requirements, and we’re here to make that easier. Below is a synthesized view of the controls and practices Smarty follows to support compliance, along with details on our Enhanced Data Privacy upgrade, which provides an extra layer of protection for you and your business or organization.

<p>Geocoding can seem as simple as putting money in a vending machine and making a selection. You submit an address, get coordinates back. In many instances, geocoding could be <i>that</i> straightforward. </p><p>In business processes, coordinates influence fraud checks, delivery routing, compliance processes, customer experience, and risk decisions across industries like insurance, healthcare, logistics, fintech, and ecommerce. </p><p>However, location signals are often too broad or "plausible.

<p><strong>OREM, Utah, April 27, 2026</strong> — Smarty, the address data intelligence company, today announced that its JavaScript SDK is now TypeScript native, giving developers a more structured, production-ready way to integrate Smarty’s APIs into modern applications while preserving full compatibility for existing JavaScript users. </p><p>The SDK has been rewritten from JavaScript to TypeScript as a non-breaking change. The published npm package continues to ship the same compiled JavaScript in both CommonJS and ESM formats, so existing JavaScript code continues to work without modification.

<p>OREM, UT, February 6, 2026—Smarty announced an optional, new add-on, Professional Services, designed to help customers implement faster, troubleshoot smarter, and get more value from their address data. Professional Services complements Smarty product purchases with deeper technical guidance, prioritized task handling, enhanced auditing support, and expanded account oversight—well beyond standard break/fix support. </p><p>“Fast integrations are great. Confident outcomes are better,” said Brent Francom, Director of Product Management at Smarty.

<p>SDK authors live in a permanent tug-of-war:</p><ul><li><strong>Users want a simple constructor they can paste and ship. </strong></li><li><strong>Maintainers want room to grow without breaking everybody’s build on the next release. </strong></li></ul><p>That second part matters a lot right now, because a lot of people are still relatively early in their software careers. </p><p><a href="https://survey. stackoverflow. co/2024/developer-profile" target="blank" rel="noopener"><u>Approximately one in three developers has coded professionally for four years or less</u></a>.

<p>Slack is incredible—until it becomes overwhelming, distracting, and hard to manage. </p><p>Every company eventually reaches that moment when the friendly hum of collaboration turns into a full-blown notification blizzard. </p><p>Messages pile up. </p><p>Channels multiply like rabbits. </p><p>Every ping feels urgent. </p><p>Suddenly, your team’s deep-focus time feels like an optional side quest, not part of their job. </p><p>At Smarty, we’ve lived this story. We’ve also learned how to fix it.

<blockquote><p><i>TLDR: Smarty customers won’t feel a thing from the new USPS API restrictions because Smarty doesn’t depend on USPS’s real-time APIs to do address verification. We’ve always used our own, powerful, hyper-accurate data to back our tools and support client needs. </i></p></blockquote><p>While USPS is capping its address verification service at <strong>60 requests per hour</strong> and retiring the legacy Web Tools API on January 25, Smarty keeps verifying addresses at full speed on our own infrastructure.

<p>When the digital world falters, our goal is simple: stay steady for our customers. </p><p>At Smarty, reliability isn’t a bragging point, but rather a promise. </p><p>We’ve built a platform designed to keep running even when others stop, using a vendor-agnostic, redundant infrastructure grounded in engineering best practices that weather disruptions with quiet consistency. </p><p>Our customers depend on uninterrupted address data services. </p><p>And, we take that trust seriously. </p><p>And because we trust you, we’re offering a <a href="https://www.

<p>An enterprise-level customer of Smarty’s recently shared how impressed they were with our accessibility-first approach, inquiring about how we designed our tools to function in a way that feels equitable and usable for everyone. </p><p>At Smarty, one of our core values is <i>outwardness</i> — seeing people as people, not objects or caricatures. Every person who interacts with our tools has their own needs, wants, and objectives, and accessibility is one of the most meaningful ways we connect with people - an area we’re striving to improve.

<p>For two days, Smarty gathered address data experts for Pinpoint, our first-ever virtual user conference. There, developers, product specialists, and industry experts delved into the nitty-gritty details of address data that you need to understand in order to succeed in your industry. </p><p>Attendees learned how to process addresses faster (much faster) than the blink of an eye, with and without using code! </p><p>They also got to look under the hood on how insurance is evolving and becoming even more efficient than ever to create a “delightful user experience.

<p><strong>November 2025 | 100% online | 100% awesome</strong></p><p>Join us this November for the Smarty Virtual User Conference, a two-day event packed with insights, tools, laughs, and $1000 worth of prizes. </p><p>This event is for you, whether you’re optimizing delivery accuracy, improving compliance, or just trying to figure out if your neighbor <i>really</i> has a breakfast nook. </p><h3><strong>What to expect:</strong></h3><ul><li><strong>2 days, 12 hours of content, zero fluff</strong></li><li><strong>Live sessions</strong> from address data pros</li><li><strong>Hands-on demos</strong> of Smarty’s latest tools and plugins</li><li><strong>Giveaways galore, </strong>like gift cards, swag, and even a chance at a massive LEGO set</li><li><strong>Hidden Easter eggs</strong> throughout the event (no, seriously—find them and win)</li><li><strong>An after-party with games</strong> (shoutout to Brady Amundson)</li></ul><h3><strong>Tailored tracks for every role</strong></h3><p><img src="https://d3jlqkabnnke2x.

<p><strong>OREM, UT, August 18, 2025</strong>—Smarty®, the leader in address data intelligence, is inviting developers, data decision-makers, and certified address nerds to join our first-ever 2-day virtual user conference: <strong>Pinpoint</strong>. </p><p>This interactive online event will begin on November 11, 2025, and bring together a verifiably fun mix of industry experts, technical deep dives, and business-boosting insights. Participants will walk away with a better understanding of how address validation, geocoding, data enrichment, and autocomplete can solve their toughest data challenges—and maybe even score some sweet prizes while they’re at it.

<p>Burning the end of a brisket can lead to some tasty results (we’re looking at you, burnt ends), but unexpectedly burning through your lookups? Not so appetizing. </p><p>All users receive notifications when their API usage reaches 90% and 100%. </p><p>To help users further leverage their lookups, Smarty’s cooked up a solution: the ability to get notification emails when usage reaches three additional intervals: 25%, 50%, and 70%. </p><p>With these notifications working alongside <a href="/docs/key-management/faq#usage-by-key"><u>usage by key</u></a> and <a href="/docs/key-management/faq#limit-by-key"><u>limit by key</u></a>, you can manage your API usage better.

<p>The Smarty dashboard is your central hub for managing address verification, geocoding, and property data services. Whether you're just starting or looking to optimize your current setup, understanding the dashboard's full capabilities can significantly streamline your address data operations. <br><br>We recently held a webinar in which we reviewed all of the Smarty dashboard's items and features. Missed it? That's OK; we've got all the information right here. You can expect to read about:</p><ul><li>Accessing your dashboard</li><li>Setting up your account for success</li><li>Understanding your active subscriptions</li><li>Managing API keys effectively</li><li>Streamlining billing and financial management</li><li>Staying informed with smart notifications</li><li>Team management and access controls</li><li>Web tools</li><li>Making the most of free trials</li><li>Key takeaways</li></ul><p>Let’s get going!</p><h2>Accessing your dashboard</h2><p>Getting to your dashboard is straightforward.

<p>Ever wondered, “Where did all my lookups go?!” Without proper API management, you may burn through your lookups quicker, experience runaway code, and encounter unexpected usage. </p><p>That’s why Smarty created usage by key (included in all annual plans), limit by key, and rate limit by key (included in some plans; you can add them by contacting sales) for its APIs. </p><h2>Why key management matters</h2><p>Common API usage challenges (problems to solve):</p><ul><li data-list-item-id="e1f93338cebbf942c30f470743b45090b">Unexpected spikes in lookups</li><li data-list-item-id="e399e9bad571df9f41cca7db42451e951">Difficulty tracking specific key usage</li><li data-list-item-id="e6944c9618c7305816fb0a80ce5ba713f">Which keys are calling which Smarty license</li><li data-list-item-id="edad2219e3c0019bd7a34068ff1ac1765">Need for better control over API consumption</li><li data-list-item-id="e8ed7e2f1b5261d3bfaba23b55d1bb27b">Difficulty allocating Smarty lookups across an organization</li></ul><p>With Smarty's key management features, you <a href="/blog/usage-notifications-and-lookup-limits">gain more control by having better visibility of your usage</a>, eliminating the element of surprise (you know, the bad kind, like when you’re suddenly out of lookups).

<p>Address autocomplete is a powerful tool for improving form completions and ensuring users select real, deliverable addresses at entry. However, to maintain long-term data integrity and enhance address-related insights, address verification is a necessary complement. Here’s why:</p><p><strong>1. Gain up to 55 points of metadata per verified address</strong><br>Autocomplete provides real-time address suggestions, while address verification appends additional metadata. Address verification enhances each address with up to 55 points of data, such as:</p><ul><li>ZIP-9 level accuracy geocoordinates (rooftop accuracy also available)</li><li>ZIP+4 Codes</li><li>Residential Delivery Indicator (RDI) to identify residential vs.

<p>Smarty's US Street Address API and International Street Address API provide a lot of output. Things like <a href="/docs/append-carrier-routes">Carrier Route</a>, Congressional District, <a href="/articles/geocoding">geocode</a>, <a href="/articles/usps-elot-enhanced-line-of-travel">eLOT sequence</a>, timezone, and much much more are available with every address check. </p><p>But there may be points of data that you’re not entirely sure what it means or how to use it. </p><p>In a recent webinar, we brought <a href="/company/team/lyle-durland">Lyle Durland</a>, Head of Support, and <a href="/company/team/jeffrey-duncan">Jeffrey Duncan</a>, Technical Product Manager, together to outline some of the more useful points of data, and how to interpret it.

<p>We had a sit-down with Smarty crew members, Caroline Roweton, Associate Product Manager, and Landon Fackrell, Software Engineer, and delved into Smarty's innovative new <a href="/articles/batch-address-validation-geocoding-excel">Excel plugin</a>. </p><p>This powerful tool makes address validation easier than ever, allowing users to clean and verify their address data directly within Excel. With a focus on simplicity and efficiency, Caroline and Landon talked about the features and benefits of the plugin, demonstrating how it can save time and enhance data accuracy without any need for coding.

<p><strong>Webinar recap:</strong> We recently hosted a webinar that featured a detailed demonstration of our <a href="/articles/batch-address-validation-geocoding-excel">Excel plugin for address validation</a>, showcasing its powerful capabilities. If you use Excel and need to validate addresses, this is for you. </p><h4>Introducing the Excel plugin</h4><p>Our Excel plugin is designed for simplicity and ease of use, allowing users to validate addresses without any coding skills. By highlighting a range of addresses, the plugin batches them, sends them to Smarty, and returns formatted data directly in the spreadsheet.

<p><strong>Webinar recap:</strong> Ready to take your web forms from "meh" to "wow"?</p><p>In our recent webinar, we gave tips and tricks and demonstrated live coding magic. </p><h2>The essentials of Smarty's address autocomplete API</h2><h4>JavaScript SDK magic made easy</h4><p>Integrating Smarty’s Address Autocomplete API using our JavaScript SDK is a breeze. Smarty also has SDKs for . NET, Android, Go, iOS, Java, PHP, Python, Ruby, and Rust, making setting up client credentials, building functions, and handling address lookups look like child’s play.

<p>In our recent webinar, <a href="https://www. smarty. com/company/team">Gianmarco Rosborough</a>, Smarty's legal counsel, provided valuable insights on smart practices and legal considerations for using address data. </p><p>Smarty offers the most accurate and easy-to-implement address intelligence suite, processing billions of addresses daily with a reliable API. This tool helps businesses clean data, lower shipping costs, and enhance user experiences with exceptional support. If your organization works with addresses, it's important for you to be aware of the legal ramifications of storing bad address data.

<p>In our recent webinar, we invited <a href="/company/team/easton-gibson">Easton Gibson</a>, one of our <a href="/products/apis/us-street-api">US Street API</a> software engineers, to discuss key features of address validation and give insights into the functionalities of both strict and enhanced modes. </p><p>In this blog, we'll cover:</p><ul><li><a href="#understanding-strict-mode">Understanding strict mode</a></li><li><a href="#introduction-to-enhanced-mode">Introduction to enhanced mode</a></li><li><a href="#faq-for-enhanced-mode">FAQ for enhanced mode</a></li><li><a href="#webinar-about-enhanced-mode">Webinar about "enhanced mode</a>"</li></ul><h3 id="understanding-strict-mode">Understanding strict mode</h3><p>Strict mode is precisely what it sounds like—it rigorously validates addresses against the official USPS database, ensuring that only fully accurate, postal-verified addresses are accepted.

<p>In our recent webinar, we hosted Jeffrey Duncan, our Technical Product Manager, who discussed the complexities and nuances of managing address data across various international formats. </p><p>While seemingly straightforward, addresses are quite complex, especially when dealing with international data. Jeffrey highlighted the variability in address formats, which can range from the number of address lines to the order of address components, differing significantly from one country to another.

<p>Smarty™ recently hosted an enlightening webinar on Project US@, a vital initiative in health information technology. The webinar, led by Wes Arnold, Team Lead of Product Marketing, provided insights into Project US@ and its significant role in patient data management. </p><h3>What is Project US@?</h3><p>Project US@ is led by the Office of the National Coordinator for Health Information Technology in collaboration with HSC and AHIMA. The final version 1. 0 was released on January 7, 2022. </p><p>The goal? The initiative's main objective is to establish a standard approach for representing patient addresses across all health IT systems.

<p><strong>PROVO, Utah</strong>--Smarty, a leader in location data intelligence, announced a significant upgrade to its <a href="/products/us-address-verification#demo">US Address Verification - Enhanced Matching</a> product by adding 5 million addresses to its list of U. S. non-postal addresses, increasing total non-USPS addresses from 15 million to 20 million. With the additional addresses, Smarty’s total list of U. S. valid addresses reaches over 210 million—the most complete,</p><p>US Address Verification - Enhanced Matching validates and standardizes the messiest of addresses, and easily integrates into most systems.

<p>We brought out the big guns in the way of our Development Team Lead, <a href="https://www. linkedin. com/in/kent-gividen-8a037136/">Kent Gividen</a>, in a webinar all about authenticating your APIs. He went over some of his most useful tips and tricks that he uses to ensure APIs are authenticated. Was it helpful? You betcha. You wanna get the SparkNotes? Read on. </p><h2>Common and not-so-common APIs to know about</h2><p>Kent began by outlining the APIs that he has run into the most in his years as a developer.

<p>You've asked for it, and now you’ve got it. The next time you log into your Smarty account, you’ll see the option to log in to Smarty using your Google account. </p><p>In this blog, we'll cover how to:</p><ul><li><a href="#merge-an-existing-smarty-account-with-google">Merge an existing Smarty account with Google</a></li><li><a href="#verify-your-login">Verify your login</a></li><li><a href="#create-a-new-free-smarty-account-with-google">Create a new free Smarty account with Google</a></li></ul><h2>Merge an existing Smarty account with Google</h2><p>Merging your account with your Google account will not affect your available lookups, security keys, or any other part of your Smarty account.

<p>There are two types of frequent errors: 401 "Authentication Required" errors, and 402 "Payment Required" errors. </p><p>If you keep reading, you can learn about both, as well as these other hot topics:</p><ul><li><a href="#status-code-401-authentication-required">Status code 401 - Authentication required</a><ul><li><a href="#how-to-authenticate-api-requests">How to authenticate API requests</a></li><li><a href="#common-mistakes-in-client-side-requests">Common mistakes in client-side requests</a></li><li><a href="#common-mistakes-in-server-side-requests">Common mistakes in server-side requests</a></li></ul></li><li><a href="#status-code-402--payment-required">Status code 402 - Payment required</a></li><li><a href="#when-in-doubt-contact-support">When in doubt, contact support</a></li></ul><h2>Status code 401 - Authentication required</h2><p>If you're seeing this error there's a chance that there's an issue with your API key, there's a mistake inside your client-side request, or a mistake in the server-side request.

<p>Improving address form completion rates—whether in a shopping cart, request for quote, or other form—can be a sinch if you’re using an address autocomplete tool. Not sure what that is? When you see an address line on a form and think “oh shoot this is going to take a minute” and then it fills it in after only a few keystrokes, that’s address autocomplete. </p><p>And no, not all address autocomplete tools are created equal. </p><p>Some check against their own address database only that is not frequently maintained.