Account managementAddress autocompleteAddress Autocomplete APIAddress dataAddress parsingAddress qualityAddress standardizationAddress validationAddress verificationAnnouncementAuthenticating APIsCanada Parcel Boundary DataCustomer experienceData governanceEbookEcommerceFinance FintechGeocodingHealthcareInsuranceIntegrationsInternationalInternational Address AutocompleteInternational Address Validation APIInternational GeocodingLocation dataOn-premise vs. cloudOperationsOpinionPinpoint 2025 (Smarty's user conference) Pinpoint 2026 (Smarty's virtual user conference)ProgrammingProperty dataProvider data accuracy seriesQGIS Geocoding Plugin - US AddressReal estateSecuritySmarty cultureSmarty don'ts Special daysSpeedTechnical supportTelecommunicationsTestingUS Address Validation APIUS Business DataUS Census Block and Tract DataUS Master Address ListUS Parcel Boundary DataUS Property Data APIUS Reverse GeocodingUS Rooftop GeocodingUS Secondary Address DataWebinarWelcome to the Address ZooWhat to look for in an address data solutionWorking for Smarty
11 items tagged ”US Master Address List”
Risk mitigation and location intelligence: The power duo behind smarter decisions
By Brielle Paul, Ryan Muir on May 1, 2026
When businesses across industries base decisions on partial datasets, key decision-making signals become disconnected, fragmented, and inconsistent. That’s why risk mitigation is most effective when it’s based on comprehensive location intelligence. Using authoritative location and property data , businesses can make data-driven decisions that reduce operational, financial, and compliance risk. To ensure their location intelligence stays accurate and contextualized, businesses can: Validate, standardize , and geocode addresses Enrich addresses with property attributes Keep address and property data up-to-date How? That’s where Smarty steps in.
Location truth: The foundation of insurance risk assessment for weather and crime
By Bailey Hendrickson, Ryan Muir on April 17, 2026
Learn more about how location truths impact insurance risk assessments (and your bottom line and financial stability!) Hint: it all comes back to accurate data.
How to build and validate address lists for direct mail marketing
By Ryan Muir, Brielle Paul on December 4, 2025
Looking to build a direct mail marketing campaign? You’ve come to the right spot. Before you can send marketing mail like a pro, you’ll need to build a list of verified addresses. Otherwise, frequent misdeliveries and costly redeliveries can take the wind right out of your campaign’s sails. On top of that, a bad address list could lead you to miss out on mind-blowing postal discounts. 😱 Don’t let bad addresses capsize your campaign. With a US Master Address List of over 210 million verified addresses—available by state, county, or nationwide—and shipshape US Address Verification , you can construct new lists or clean active ones with the swagger of a seasoned captain.
Pinpoint: The Smarty virtual user conference, because the world is better validated
By Andrew Townsend, Bailey Hendrickson on October 9, 2025
November 2025 | 100% online | 100% awesome Join us this November for the Smarty Virtual User Conference, a two-day event packed with insights, tools, laughs, and $1000 worth of prizes. This event is for you, whether you’re optimizing delivery accuracy, improving compliance, or just trying to figure out if your neighbor really has a breakfast nook. What to expect: 2 days, 12 hours of content, zero fluff Live sessions from address data pros Hands-on demos of Smarty’s latest tools and plugins Giveaways galore, like gift cards, swag, and even a chance at a massive LEGO set Hidden Easter eggs throughout the event (no, seriously—find them and win) An after-party with games (shoutout to Brady Amundson) Tailored tracks for every role For developers: Roll up your sleeves.
Smarty's greatest hits: Innovation that powers your address data
By Brent Francom, Bailey Hendrickson on December 31, 2024
This year, Smarty rolled out game-changing products, delivered customer-requested features, and doubled down on innovation to make access to address data faster, easier, and more reliable than ever. Here are some of our 2024 highlights for providing addresses on easy mode. New products This year, we launched new products that solve some of your biggest challenges and unlock new possibilities: US Census Block and Tract: Need census tract and block data? We’ve got you covered. US Census Block and Tract helps you comply with governmental regulations while delivering demographic insights that power better decision-making.
Santa uses Smarty®
By Santa Buttons, Bailey Hendrickson on November 20, 2024
HO HO HO! Merry Christmas, my dear friends, I’m taking a minute from my busy toy-making and list-checking (twice) schedule to write you a letter. I know, I know, usually, it’s you and your lovely children writing ME letters, but I’ve loved seeing your efforts to get on the nice list this year and want to give you a peek into how I make the magic happen. Because you made my heart feel warm even at the North Pole, I’m sharing the answer to my most asked question: "How do I deliver billions of gifts to people all over the world?” The magic behind my sleigh rides? Hint: it's not the reindeer… I use Smarty.
SmartyKey® now in US Address Verification and why that rocks
By John Hickey, Bailey Hendrickson on July 29, 2024
Up until now, SmartyKey®, a persistent unique identifier for all 210+ million addresses in Smarty’s database, has only been available to customers who purchased US Master Address List or geocoding products . We’re happy to announce that, as of today, it's also available at no extra cost with US Address Verification . Yippee! But … what is SmartyKey? SmartyKey is the persistent, unique identifier of your dreams. It remains constant through the vast majority of address changes It’s an incredible tool that improves data hygiene and management processes by providing a historical view of the same location over time.
6 ways telecom & internet companies leverage address data
By John Hickey on February 14, 2024
Webinar recap: In a recent webinar, we showed how address data tools help managers improve business performance in the following areas: Network Planning Asset Management Customer Acquisition and Retention Data Blending Mail and Parcel Delivery Fraud Reduction 1. Network planning Accurate address data plays a critical role in overcoming network planning challenges. We presented solutions at each of the following steps in the network planning process: Clean existing address data with US Address Verification Keep incoming data clean with US Address Autocomplete Map all addresses using our US Master Address List and hyper-accurate US Rooftop Geocoding Add context to maps with enriched US Property Data Analyze, get spatial insights, and make confident business decisions 2.
Smarty's 2023 address data deep dive: Trends, challenges, and breakthroughs
By Andrew Townsend on January 23, 2024
We recently hosted a webinar where Brent Francom and Jeffrey Duncan, two of our Product Managers, talked about the lessons we learned and the improvements we've made in 2023. Here are the highlights. When you process so many addresses, you see things We processed 327 billion+ addresses in 2023, equating to nearly 900 million per day or over 10,000 per second. When you process that many addresses, you find many funny and interesting ones. We keep a "Wall of Shame" with funny and malformed addresses that somehow validate.
Funny street names and addresses in the US: weird, cool, real examples
By John Hickey, Bailey Hendrickson on December 28, 2022
According to Smarty’s latest query of its US address database , there are 1,021,419 unique street names in the United States. And some of them are, well, entertaining (or disturbing). Here’s a list of some of the wild and entertaining street addresses we could find, one for every letter of the alphabet: A Alligator Alley - Hardeeville, SC B Booger Hollow Road - Anniston, AL C Chicken Dinner Road - Caldwell, ID D Divorce Court - Jenkins Township, PA E Electric Avenue - Seal Beach, CA F Frying Pan Road - Herndon, VA G Gobbler’s Knob - Punxsutawney, PA H Hanky Panky Street - Las Vegas, NV I I Dream of Jeannie Lane - Cocoa Beach, FL J Je Ne Be Dr NE - Rockford, MI K Krazy Lane - Lutz, FL L Liquid Laughter Lane - Columbia, MD M Moaning Cave Rd - Murphys, CA N Native Sons of the Golden West Park Rd - Redwood City, CA O Outhouse Road - Canandaigua, NY P Psycho Path - Traverse City, MI Q Quack Grass Court - Riverview, FL R Roach Road - Haughton, LA S Satan’s Kingdom - Northfield, MA T This is It Road - Brevard area, NC U Uranus Road - Rocky Point, NY V Volleyball Ct - North Pole, AK W Widowmaker Drive - Park City, UT X Xanadu Street - Aurora, CO Y Yoda Lane - Chama, NM Z Zipper Road - Pilot Point, Texas But what makes any address stand out as a crazy address or a cool address? Sometimes it’s the words they use that make these addresses funny.
Using a master address list to improve asset tracking
By John Hickey on August 10, 2022
Companies purchase national master address lists to use in many ways for many reasons. Though some might assume the only reason to purchase a national address list is to blanket-mail or ship things to people not already in a company’s database, the lists are extensively used for asset location tracking, resource planning, market intelligence, operations optimization, business strategy, and decision-making. Let’s take a closer look at the first non-mailing use case: asset location tracking. Asset location tracking Many companies have physical equipment located throughout their service regions.