173 items tagged ”Address data”

<p>Smarty’s security and confidentiality approach is built around a simple idea: process address data in accordance with customer agreements and relevant privacy requirements, protect it, and limit who (and what) can access it. </p><p>We recognize that you own your compliance requirements, and we’re here to make that easier. Below is a synthesized view of the controls and practices Smarty follows to support compliance, along with details on our Enhanced Data Privacy upgrade, which provides an extra layer of protection for you and your business or organization.

<p><strong>OREM, UT, May 29, 2026—</strong>Smarty, a leading address intelligence provider, today introduced <a href="https://www. smarty. com/products/us-business-data">US Business Data</a>, an API-based product that helps companies replace manual business research with automated business data enrichment. The product connects verified US addresses to firmographic details comprising business identity, industry, growth and performance, risk profile, and ownership, helping users understand who operates at a location and what they need to do next.

Learn what a Puerto Rican urbanization code is, why USPS requires it, and how to find and format it correctly for accurate address delivery.

<p>When businesses across industries base decisions on partial datasets, key decision-making signals become disconnected, fragmented, and inconsistent. That’s why risk mitigation is most effective when it’s based on comprehensive location intelligence. Using authoritative location and <a href="https://www. smarty. com/articles/property-data"><u>property data</u></a>, businesses can make data-driven decisions that reduce operational, financial, and compliance risk. </p><p>To ensure their location intelligence stays accurate and contextualized, businesses can:</p><ul><li data-list-item-id="eaeff5332b1ab0e205f5cb62aea95c03b">Validate, <a href="https://www.

<p>Geocoding can seem as simple as putting money in a vending machine and making a selection. You submit an address, get coordinates back. In many instances, geocoding could be <i>that</i> straightforward. </p><p>In business processes, coordinates influence fraud checks, delivery routing, compliance processes, customer experience, and risk decisions across industries like insurance, healthcare, logistics, fintech, and ecommerce. </p><p>However, location signals are often too broad or "plausible.

<p><strong>OREM, Utah, April 27, 2026</strong> — Smarty, the address data intelligence company, today announced that its JavaScript SDK is now TypeScript native, giving developers a more structured, production-ready way to integrate Smarty’s APIs into modern applications while preserving full compatibility for existing JavaScript users. </p><p>The SDK has been rewritten from JavaScript to TypeScript as a non-breaking change. The published npm package continues to ship the same compiled JavaScript in both CommonJS and ESM formats, so existing JavaScript code continues to work without modification.

<p>Invalid or typo-riddled addresses are the petty criminals sabotaging your business. They’re quiet, easy to miss, and even seem harmless at first. But before you know it, they’re sneaking in your checkout forms, settling into customer databases, and slowly wreaking havoc on your logistics, delivery rates, and customer satisfaction. </p><p>If you don’t catch these stinkers early, one tiny slip of the finger can spiral into failed deliveries, tedious manual corrections, and extra work for your already busy teams.

A property deed search by address is a lookup that uses a property's street address to find official ownership records. Learn all about it here!

Learn more about how location truths impact insurance risk assessments (and your bottom line and financial stability!) Hint: it all comes back to accurate data.

Predictive analytics use artificial intelligence, machine learning, and statistical modeling to analyze large volumes of internal and external data in insurance.

For P&C underwriters, the future of underwriting isn’t just moving from paper to predictive models—it’s moving from processing information to interpreting it.

<p><i>Part two of our </i><a href="https://www. smarty. com/content/tags/provider-data-accuracy-series"><i>provider data series</i></a><i> featuring thought leadership from Dave Medlock, Founder &amp; CEO of Maven One Health</i></p><p>If you’ve ever searched your health plan’s provider directory only to find your “nearby” doctor is actually a residential home—or worse, a PO Box—you’ve experienced firsthand why clean provider data matters for more than just compliance. </p><p>Provider data accuracy is also one of the most important aspects contributing to member experience.

<p>Citing a desire to honor the company's Utah heritage, address data provider Smarty today announced it will change its name to “Smarteigh. ” </p><p>"Alongside cookie addiction, 'frick' being thrown out at Church basketball games, and the glottal stop in 'mountain,' extraneous vowels are a pillar of Utah culture," said Randy Buttons, Smarty's Chief Culture Officer and Spayneesh Fark resident. "We're a global company with Utah 'ruts,' and we want to honor that heritage. "</p><p>With the help of multiple brand agencies and drawing upon months of customer feedback collected exclusively at Swig drive-thrus, the Smarty rebrand fit the bill.

<p>OREM, UT, February 6, 2026—Smarty announced an optional, new add-on, Professional Services, designed to help customers implement faster, troubleshoot smarter, and get more value from their address data. Professional Services complements Smarty product purchases with deeper technical guidance, prioritized task handling, enhanced auditing support, and expanded account oversight—well beyond standard break/fix support. </p><p>“Fast integrations are great. Confident outcomes are better,” said Brent Francom, Director of Product Management at Smarty.

<p>SDK authors live in a permanent tug-of-war:</p><ul><li><strong>Users want a simple constructor they can paste and ship. </strong></li><li><strong>Maintainers want room to grow without breaking everybody’s build on the next release. </strong></li></ul><p>That second part matters a lot right now, because a lot of people are still relatively early in their software careers. </p><p><a href="https://survey. stackoverflow. co/2024/developer-profile" target="blank" rel="noopener"><u>Approximately one in three developers has coded professionally for four years or less</u></a>.

<p>If you’ve ever run into an address that seems to <i>exist</i> in more than one place, congratulations—you’ve discovered the world of ambiguous address matches. They’re the <a href="https://en. wikipedia. org/wiki/Schr%C3%B6dinger%27scat"><u>Schrödinger’s cat</u></a> of location data: valid, yet potentially two distinct locations. </p><p>This blog will focus on a few key things: </p><ul><li><a href="#what-are-ambiguous-address-matches">What are ambiguous address matches?</a></li><li><a href="#why-ambiguous-address-matches-matter-for-compliance-and-customer-service">Why ambiguous address matches matter for compliance and customer service</a></li><li><a href="#how-to-handle-matches-with-address-ambiguity">How to handle matches with address ambiguity</a></li><li><a href="#why-you-should-inform-your-customers-of-ambiguous-address-matches">Why you should inform your customers of ambiguous address matches</a></li><li><a href="#our-final-thoughts-on-ambiguous-address-matches">Our final thoughts on ambiguous address matches</a></li></ul><h2 id="what-are-ambiguous-address-matches">What are ambiguous address matches?</h2><p>An <i>ambiguous address</i> match occurs when an entered address resolves to two or more valid locations with slight but meaningful differences.

<p><strong>OREM, UT, Jan 27, 2026—</strong>Smarty®, an expert in address data intelligence, today announced a three-part release designed to help organizations turn messy, fast-changing location data into operational confidence. The January 2026 bundle introduces: 1) A brand-new parcel dataset, 2) Expands provisional address programs into core U. S. products, and 3) Upgrades Smarty’s International Geocoding engine—giving organizations more precision and more usable signals for automation at scale.

<blockquote><p><i>TLDR: Smarty customers won’t feel a thing from the new USPS API restrictions because Smarty doesn’t depend on USPS’s real-time APIs to do address verification. We’ve always used our own, powerful, hyper-accurate data to back our tools and support client needs. </i></p></blockquote><p>While USPS is capping its address verification service at <strong>60 requests per hour</strong> and retiring the legacy Web Tools API on January 25, Smarty keeps verifying addresses at full speed on our own infrastructure.

<p>Welcome to part one of our <a href="https://www. smarty. com/content/tags/provider-data-accuracy-series" target="blank" rel="noopener">new blog series</a> on provider location data—an exploration into the messy, high-stakes world of healthcare compliance, address accuracy, and network adequacy. </p><p>To kick things off, we sat down with Dave Medlock, founder of<a href="https://mavenonehealth. com" target="blank" rel="noopener nofollow"> <u>Maven One Health</u></a> and a contributing thought leader, to discuss why clean provider data is essential for achieving peak regulatory compliance and meeting requirements with ease, thereby avoiding serious consequences if it isn’t done correctly.

<p>When the digital world falters, our goal is simple: stay steady for our customers. </p><p>At Smarty, reliability isn’t a bragging point, but rather a promise. </p><p>We’ve built a platform designed to keep running even when others stop, using a vendor-agnostic, redundant infrastructure grounded in engineering best practices that weather disruptions with quiet consistency. </p><p>Our customers depend on uninterrupted address data services. </p><p>And, we take that trust seriously. </p><p>And because we trust you, we’re offering a <a href="https://www.

<p>An enterprise-level customer of Smarty’s recently shared how impressed they were with our accessibility-first approach, inquiring about how we designed our tools to function in a way that feels equitable and usable for everyone. </p><p>At Smarty, one of our core values is <i>outwardness</i> — seeing people as people, not objects or caricatures. Every person who interacts with our tools has their own needs, wants, and objectives, and accessibility is one of the most meaningful ways we connect with people - an area we’re striving to improve.

<p>At the time USPS rolled out its new APIs on January 25, 2026, its documentation stated that address verification was limited to 60 requests per hour. That stood in sharp contrast to the newly retired Web Tools API, which had previously supported <a href="https://www. usps. com/business/web-tools-apis/address-information-api. htm#:~:text=pattern%3D-,AddressValidateRequest%20/%20Address%20/,Up%20to%205%20address%20verifications%20can%20be%20included%20per%20transaction. ,-(group)" target="blank" rel="noopener"><u>approximately 5 address lookups per transaction</u></a>.

<p>For two days, Smarty users gathered together with other address data experts for Pinpoint, Smarty’s first virtual user conference, where developers, industry experts, and product specialists talked all things addresses and pulled back the curtain on address data solutions. </p><p>Attendees asked questions about cloud-based software, the impact of accurate address data on fintech and insurance companies, and the ROI of good address data across all industries. </p><p>Plus, attendees got to take a peek behind the scenes and see what makes Smarty’s address data solutions tick.

<p>For two days, Smarty gathered address data experts for Pinpoint, our first-ever virtual user conference. There, developers, product specialists, and industry experts delved into the nitty-gritty details of address data that you need to understand in order to succeed in your industry. </p><p>Attendees learned how to process addresses faster (much faster) than the blink of an eye, with and without using code! </p><p>They also got to look under the hood on how insurance is evolving and becoming even more efficient than ever to create a “delightful user experience.

<p>You’ve maybe chosen an address data provider (or maybe you’ve just recently <a href="https://www. smarty. com/blog/falling-out-of-love-with-your-address-data-solution"><u>fallen out of love</u></a> with the one you’ve got). Now comes the time to really test what matters: implementation. Even the best solution falls short if it’s hard to integrate, confusing to use, or impossible to maintain. </p><p>This blog is part of our <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">five-part series, <i>What to look for in an address data solution</i></a><i>.

<p>Selecting the right address data solution is only the beginning. Rolling it out successfully, resolving issues quickly, and keeping it performing at its best all depend on the quality of support behind it. </p><p>This blog is part of our <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">five-part series, <i>What to look for in an address data solution</i></a><i>. </i> </p><p>Previously, we discussed what it means to be accurate, what questions to ask any address data provider before entering into a contract with them, and how to avoid the accuracy “validation gap.

<p>Once you know what capabilities you need, the next challenge is choosing a provider that actually delivers—pun intended. <br><br>This blog is part of our <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">five-part series, <i>What to look for in an address data solution</i></a><i>. </i> </p><p>Previously, we discussed the need to find an address data solution that understands the importance of speed, scalability, and reliability, enabling you to maintain automated, efficient, and accurate workflows in any industry that deals with addresses.

<p>Not all address tools are created equal. The right platform should do more than validate—it should verify, enrich, and future-proof your data. </p><p>This blog is part of our <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">five-part series, <i>What to look for in an address data solution. </i></a> </p><p>Previously, we discussed the hidden costs of poor address data, including misdeliveries, lost revenue, billing errors, and operational inefficiencies.

<p>If data is the lifeblood of your business, addresses are the veins that carry it. They connect every operation—from shipping to customer service to compliance. </p><p>Yet, address data is often overlooked until it breaks something expensive. </p><p>This post kicks off <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">our five-part series, <i>What to look for in an address data solution</i></a>—a practical guide to building a smarter, cleaner, and more reliable address data strategy.

<p>Let's be honest, when it comes to addresses, “'close enough” just isn't good enough. </p><p>At our recent panel discussion with Smarty’s product team members, we really dug deep into what makes address validation work and why it's so crucial for businesses. The themes spanned from Google Maps myths to international quirks, from “non-postal” mysteries to best practices for keeping databases clean. </p><h2>Why Google isn’t the benchmark</h2><p>One of the most common statements we hear from other business owners is the “but Google Maps says…” objection.

<p>Tariffs are spiking. Shipping costs are climbing. Margins are shrinking. </p><p>You can’t control global trade policy, but you can control how efficient and accurate your operations are in response. </p><p>Most ecommerce teams, logistics planners, and data managers miss one of their best cost-saving opportunities: addressing accuracy. </p><p>Bad address data isn’t hidden. It sits in your systems, shows up in carrier returns, and quietly drains profits every day. </p><p>When tariffs rise to 15 to 50 percent in some product categories and import volumes are falling, every shipment becomes more expensive, every delay costs more, and every lost customer hurts more.

<p><strong>November 2025 | 100% online | 100% awesome</strong></p><p>Join us this November for the Smarty Virtual User Conference, a two-day event packed with insights, tools, laughs, and $1000 worth of prizes. </p><p>This event is for you, whether you’re optimizing delivery accuracy, improving compliance, or just trying to figure out if your neighbor <i>really</i> has a breakfast nook. </p><h3><strong>What to expect:</strong></h3><ul><li><strong>2 days, 12 hours of content, zero fluff</strong></li><li><strong>Live sessions</strong> from address data pros</li><li><strong>Hands-on demos</strong> of Smarty’s latest tools and plugins</li><li><strong>Giveaways galore, </strong>like gift cards, swag, and even a chance at a massive LEGO set</li><li><strong>Hidden Easter eggs</strong> throughout the event (no, seriously—find them and win)</li><li><strong>An after-party with games</strong> (shoutout to Brady Amundson)</li></ul><h3><strong>Tailored tracks for every role</strong></h3><p><img src="https://d3jlqkabnnke2x.

<p>Phony passports. Runaway trains. Rogue elephants. Hot air balloons. Phileas Fogg dodged them all in the 1956 movie adaptation of Jules Verne’s novel, Around the World in 80 Days. </p><p>His race was against time. Today, your ecommerce business is running a race of its own; delivering quickly, accurately, and affordably across a world full of logistical landmines. </p><p>Fortunately, you don’t need a valet named Passepartout to guide you (although wouldn’t that be fun?!) </p><p>You just need Smarty.

<p>Most address validation tools give you a simple thumbs up or down on an address because it either matches or it doesn’t, right? </p><p>But what if you need more than just “valid” or “invalid” as a response? What if you could know <i>exactly</i> what part of the address is off, like a misspelled street name or an unconfirmed vanity city (like Hollywood), and why it isn’t considered valid?</p><p>What if part of an address needed to change in order to make it a mailable, valid address? </p><p>We think you’d want to know that, too.

<p><i>Dateline: Tuesday, 8:04 a. m. </i></p><p>In what experts are calling “the biggest location intelligence crisis since the discovery of space,” rooftop-accurate geocodes have officially gone on strike. </p><p>The high-precision coordinates—normally pinpointing locations down to the exact rooftop for deliveries, telecom installs, insurance claims, and analytics—appeared on Smarty TV and issued a short but cutting statement this morning:</p><blockquote><p><i>“We’re tired of being taken for granted.

<p>If you’re using Smarty’s US Address Verification, you're already sitting on a treasure trove of up to 55 points of metadata, already included in every response. Sure, it cleans and standardizes your addresses like a pro, but that’s just the beginning. Without any upcharges, you can use metadata to make your systems smarter, streamline your operations, and sharpen your marketing and business decisions. </p><p>Whether you're focused on fraud prevention, operational efficiency, compliance, logistics, or customer experience, Smarty’s metadata delivers powerful insights to your tech stack that will help you rise above your competitors.

<p><strong>OREM, UT, August 18, 2025</strong>—Smarty®, the leader in address data intelligence, is inviting developers, data decision-makers, and certified address nerds to join our first-ever 2-day virtual user conference: <strong>Pinpoint</strong>. </p><p>This interactive online event will begin on November 11, 2025, and bring together a verifiably fun mix of industry experts, technical deep dives, and business-boosting insights. Participants will walk away with a better understanding of how address validation, geocoding, data enrichment, and autocomplete can solve their toughest data challenges—and maybe even score some sweet prizes while they’re at it.

<p>Address data accuracy isn't just about getting mail delivered. Having quality address data will directly impact revenue, compliance, and customer experience. In a <a href="https://www. youtube. com/embed/d3L-U559Wz0?si=HcUvvbv-PueUVI2H" target="blank" rel="noopener">recent webinar</a>, we explored real-world case studies showing how companies across industries leverage address verification and geocoding to solve expensive problems and unlock new opportunities. </p><h2><strong>Healthcare data: Compliance and accuracy at scale</strong></h2><p><a href="/company/case-studies/geocoding-healthcare-compliance-curatus"><strong><u>Curatus</u></strong></a>, a healthcare data provider, faced a critical challenge with provider directory accuracy.

<p>Your product might be HIPAA and ACA-compliant in theory, but a mistyped ZIP Code or invalid apartment number can still trigger privacy violations, eligibility errors, and failed mailings. Misdirected mail is explicitly named in HIPAA breach cases. </p><p>For example, the Health and Human Services (HHS) Office for Civil Rights (OCR) has publicly cited misrouted or misaddressed mail as a cause of HIPAA breaches in their <a href="https://ocrportal. hhs. gov/ocr/breach/breachreport. jsf" target="blank" rel="noopener"><u>breach portal</u></a>.

<p>You finally track down an essential addition to your collector’s set of [insert item of your choice], and you're hyped to buy it until the chaos begins. </p><p>The cart is hidden in a fly-out on the side, cluttered with blocky, overwhelming text. You spend way too long just trying to find the "Proceed to Checkout" button. </p><p>👎 That’s bad UI (user interface): messy, confusing design that makes navigation a chore. </p><p>You make it to the checkout and start entering your info, but the site keeps rejecting your address.

<p>The Smarty dashboard is your central hub for managing address verification, geocoding, and property data services. Whether you're just starting or looking to optimize your current setup, understanding the dashboard's full capabilities can significantly streamline your address data operations. <br><br>We recently held a webinar in which we reviewed all of the Smarty dashboard's items and features. Missed it? That's OK; we've got all the information right here. You can expect to read about:</p><ul><li>Accessing your dashboard</li><li>Setting up your account for success</li><li>Understanding your active subscriptions</li><li>Managing API keys effectively</li><li>Streamlining billing and financial management</li><li>Staying informed with smart notifications</li><li>Team management and access controls</li><li>Web tools</li><li>Making the most of free trials</li><li>Key takeaways</li></ul><p>Let’s get going!</p><h2>Accessing your dashboard</h2><p>Getting to your dashboard is straightforward.

<p>Ever wondered, “Where did all my lookups go?!” Without proper API management, you may burn through your lookups quicker, experience runaway code, and encounter unexpected usage. </p><p>That’s why Smarty created usage by key (included in all annual plans), limit by key, and rate limit by key (included in some plans; you can add them by contacting sales) for its APIs. </p><h2>Why key management matters</h2><p>Common API usage challenges (problems to solve):</p><ul><li data-list-item-id="e1f93338cebbf942c30f470743b45090b">Unexpected spikes in lookups</li><li data-list-item-id="e399e9bad571df9f41cca7db42451e951">Difficulty tracking specific key usage</li><li data-list-item-id="e6944c9618c7305816fb0a80ce5ba713f">Which keys are calling which Smarty license</li><li data-list-item-id="edad2219e3c0019bd7a34068ff1ac1765">Need for better control over API consumption</li><li data-list-item-id="e8ed7e2f1b5261d3bfaba23b55d1bb27b">Difficulty allocating Smarty lookups across an organization</li></ul><p>With Smarty's key management features, you <a href="/blog/usage-notifications-and-lookup-limits">gain more control by having better visibility of your usage</a>, eliminating the element of surprise (you know, the bad kind, like when you’re suddenly out of lookups).

<p>If you’re an insurtech company, here’s something you might not have high on your roadmap, but should: application pre-fills. </p><p>Most insurtechs are focused on the big-ticket items—policy management, quoting engines, claims systems, or risk modeling. And those are excellent, worthwhile ventures. </p><p>But if you want <a href="/solutions/p-and-c-insurance"><u>your insurance carrier clients</u></a> to really win (and keep renewing with you), you need to help them solve one of their biggest CX + compliance pain points: the insurance application process.

<p>Insurance is drowning in data. <br><br>Some of it’s a goldmine, but much of it’s misleading or incomplete. The sheer volume of information available today—third-party databases, public records, customer input—means that insurers are often using data they can’t fully trust. </p><p>That’s a big deal. Faulty data leads to underpriced policies. It also leads to overpriced premiums, which turn away potential customers and damage NPS, as well as allows your teams to build faulty risk models. This ultimately leads to destabilized portfolios and paying out more than your fair share in claims, potentially leading to a bankrupt program rather than a profitable one.

<p>When you think about theme parks, you probably think of roller coasters, long lines, and $18 turkey legs. But behind all the fun is a surprising need for something a little less flashy yet still gorgeous as all get out—rock-solid address validation (or <a href="/products/single-address"><u>address verification</u></a>, we use them interchangeably). Yes, we’re talking about making sure that the addresses entered by guests are real, valid, and standardized. </p><p>Why? Because today’s theme parks operate like data-rich, customer-first ecosystems.

<p>Address verification is an essential tool that property insurance companies should use when analyzing risk. Perils are often associated with potential hazards located on or near a property, but they can also be tied to the general area a property is in. </p><p>Verifying addresses ensures that a policy falls within a covered area, which is vital for both an insurance company and their customers. </p><p>To start, the insurance policy premium needs to be priced for the property's actual location.

<p>When it comes to address verification, getting a match every time might <i>seem</i> like the goal. After all, a system that always returns a validated address must be working perfectly, right?</p><p>Wrong. </p><p>If your address verification API <i>always</i> forces a match, no matter what, it’s not being helpful. It’s actually introducing risk. In fact, getting a “no match” result can frequently be the smarter, safer outcome. </p><p>Let’s talk about why. </p><h2>What is a "no match" telling you?</h2><p>A “no match” means the input address doesn’t align with any known, valid address in the reference database.

<p>OREM, UT, May 2025—The Stevie Awards announced that Smarty won the bronze medal for “<a href="https://stevieawards. com/aba/achievement-awards" target="blank" rel="noopener"><u>Achievement in Customer Satisfaction. </u></a>”</p><p>We’re thrilled to have received this award, as winning a Stevie signals that our customers trust and love Smarty products. </p><h2>What are Stevie Awards?</h2><p>Winning a “Stevie” is a prestigious honor for businesses, often referred to as the “Oscars of the business world.

<p>Ask most product owners about their address data, and they’ll probably tell you that “it’s good enough. ” But when it comes to address data integrity, the word “enough” should give you serious pause. </p><p>When it comes to address data, “close enough” is how businesses end up with wasted marketing spend, compliance headaches, failed deliveries, and policies that don’t hold up. It doesn’t matter if you're underwriting insurance on a home, scheduling a broadband install, or mailing a benefits enrollment kit—accuracy isn’t a nice-to-have.

<p>In the world of address validation, not all providers stick to the script. </p><p>Some go rogue. And while that might work for improv geniuses like Robin Williams or even our own Brady Amundson, when your verification tools start improvising results, creating fictional addresses, and hoping you don’t notice… well, it's like watching a movie adaptation of your favorite book and thinking, <i>“Wait… they burned down the Burrow?!?”</i> (Harry Potter fans, I’m still mad. )</p><p>If your address verification tool is delivering results that feel more like fan fiction than factual data, and geolocating “validated” addresses in the middle of lakes, it might be time to reconsider the cast.

<p>“Remote shopping, while entirely feasible, will flop. ” <a href="https://www. inc. com/geoffrey-james/31-hilariously-bad-high-tech-predictions. html" target="blank" rel="noopener"><u>Time Magazine (1966)</u></a>. This statement is laughable in today’s society. In the last 60 years, online purchasing has become a daily event, and more online purchases are being made every year. </p><p>In fact, ​In 2024, total ecommerce sales in the United States reached approximately <a href="https://www. census.

<p><img src="https://d3jlqkabnnke2x. cloudfront. net/ecommerceheader750x4720b8d30ca25. webp" alt="Accurate address data builds trust and reduces costs" width="751" height="472"></p><p id="address-data-validation: A key player in ecommerce fulfillment-solutions">Getting deliveries right starts with getting addresses right. </p><p>In today’s “I want it now“ world of online shopping, customers expect their orders to show up on time and without any hiccups. And the stakes are high: <a href="https://www.

<p>Ever feel like your address data is cursed?</p><p>Customers claim their packages never showed up. </p><p>Your CRM swears by an address that doesn’t exist. </p><p>Meanwhile, your checkout form mysteriously rejects a perfectly valid street name like it's possessed. </p><p>Healthcare claim denials, failed insurance verifications, suspicious fintech delays—something strange is definitely going on. </p><p>Instead of avoiding or running away terrified, we’re investigating the eerie and mysterious on Paranormal Day, May 3.

<p>Healthcare fraud isn’t just an occasional headache—it’s a <a href="https://www. pymnts. com/identity-theft/2022/synthetic-identity-fraud-costs-businesses-billions-each-year-data-shows" target="blank" rel="noopener"><u>$20 billion-a-year black hole</u></a> draining financial institutions. </p><p>And that’s just the fraud we know about. </p><p>As healthcare systems become more complex, fraudsters are also getting smarter, faster, and more creative at exploiting vulnerabilities, especially in address verification.

<p>Address autocomplete is a powerful tool for improving form completions and ensuring users select real, deliverable addresses at entry. However, to maintain long-term data integrity and enhance address-related insights, address verification is a necessary complement. Here’s why:</p><p><strong>1. Gain up to 55 points of metadata per verified address</strong><br>Autocomplete provides real-time address suggestions, while address verification appends additional metadata. Address verification enhances each address with up to 55 points of data, such as:</p><ul><li>ZIP-9 level accuracy geocoordinates (rooftop accuracy also available)</li><li>ZIP+4 Codes</li><li>Residential Delivery Indicator (RDI) to identify residential vs.

<p>Bigfoot. </p><p>Sasquatch. </p><p>Ol’ Filthy Albert. </p><p>No matter what you call him, you know who we’re talking about: the hairy giant cryptid who haunts our collective imagination and, <a href="https://civicscience. com/u-s-belief-in-sasquatch-has-risen-since-2020/#:~:text=In%20a%20CivicScience%20survey%20in,over%20the%20past%20two%20years. " target="_blank" rel="noopener"><u>according to about 13% of the US population</u></a>, wanders the American wilderness. </p><p>The traditional perception of Sasquatch is that of a solitary creature whose run-ins with people are the unavoidable consequence of human development and exploration.

<p>Let's start with a number that should make every hospital administrator do a double take: $17. 4 million. That’s how much the average hospital loses annually—just from denied claims due to patient misidentification. This isn’t from equipment costs, not from staffing shortages, and not even from insurance negotiations—just from keeping bad patient data. </p><p><i>Surely, our forms aren’t that bad. (Yes, they are, and stop calling me Shirley. )</i></p><p>But here’s the reality: According to the <a href="https://security.

<p>My name is Jeffrey Duncan, and at the pestering of Smarty’s editor, I’m writing a blog about the many adventures I’ve had in life and how address data has played a big part in them. </p><p>I met my wife about eight years ago on a dating website. At the time, I lived in Provo, Utah, while she lived in Palmwoods, Australia, on the east coast of Queensland. </p><p>On this dating app, I entered the area where I was interested in finding someone, about a 25-mile radius of Provo, Utah. I had no intention of leaving the valley, definitely not the state, and certainly not the country.

<p>Healthcare is experiencing a dramatic shift in how patient information is stored and managed. Electronic medical records (EMRs) and electronic health records (EHRs) have become the new standard, driven by two powerful forces: everyone has mobile devices and the increase in the human population. </p><h2>A growing problem with clean address data in EMRs and EHRs</h2><p>While EMRs and EHRs offer amazing accessibility and storage capabilities (way better than a filing cabinet), they've also exposed a critical weakness in many healthcare organizations: address data quality.

<p>Address verification isn't just <a href="/docs/why-smarty"><u>a nice-to-have feature</u></a>—it's a critical business function that directly impacts your bottom line and customer satisfaction. </p><p>The impact of reliable address verification extends throughout your entire operation. Every returned package or piece of mail represents wasted shipping costs, lost time, and potential damage to customer relationships. Most importantly, <a href="/blog/how-i-reduced-my-returned-mail-using-address-autocomplete"><u>it's an entirely preventable problem</u></a>.

<p>In any industry that’s regulated and works with PII (personally identifiable information), a simple address error can cost more than just a returned letter. With HIPAA violations ranging from $100 to $50,000 per incident and the possibility of criminal charges, getting patient addresses wrong is more than an administrative headache—it's a serious compliance risk under HIPAA, ACA, and other mailing regulations. </p><p><a href="/ebooks"><u>Our new ebook</u></a> explores how address data quality directly impacts regulatory compliance, patient privacy, and health equity requirements, among 12 other hot topics.

<p>There are plenty of address data solutions in the sea. You might need to let them off the hook if:</p><ul><li>Their data accuracy is suffering<ul><li>Too many <a href="https://www. smarty. com/articles/address-false-positives"><u>false positives</u></a></li><li>Spotty data availability (lack of international support? Beuller?)</li><li>Off-the-mark geocoding (not truly <a href="/blog/us-rooftop-geocoding-reverse-geocoding-announcement"><u>rooftop-level accurate</u></a>)</li><li>Missing data enrichment (<a href="/articles/what-is-rdi"><u>RDI</u></a>, <a href="/articles/county-fips-codes"><u>FIPS</u></a>, <a href="/products/features/smartykey"><u>unique ID</u></a>, <a href="/articles/secondary-address"><u>secondary addresses</u></a>, etc.

<p>In 2024, it’s estimated that online purchases, or ecommerce, made up more than <a href="https://www. statista. com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/"><u>20% of global retail</u></a>, with <a href="https://www. sellerscommerce. com/blog/ecommerce-statistics/"><u>2. 77 billion people shopping online</u></a>, and those numbers will only get bigger in the following years. With so much online shopping, more goods and services are being shipped than ever before—including during the height of the Sears catalog in 1970.

<p>Shipping optimization is rapidly evolving the retail landscape with advancements in shipping technology. From using robotics to increase efficiency and protect workers from dangerous jobs to autonomous vehicles<strong> </strong>and drones taking items to hard-to-reach areas, shipping has drastically evolved from the infancy of ecommerce in the 1990s. </p><p>Sure, the 90s are currently having a pop culture resurgence, but your customers don’t want their shipping experience to go retro. One of the most impactful ways to ship effectively is to use a Shipping Execution System (SES).

<p>In the wake of the recent LA fires that scorched over 10,000 homes and displaced thousands of families, the need for precision in disaster preparation, wildfire risk assessment, and emergency response is clear. <br><br>Wildfire risk assessment processes are full of pain points for insurance carriers and reinsurance carriers alike: specifically, considering risk assessment, efficient response times and routes, and even recovery efforts. This is where address location intelligence can support insurance carriers and governmental entity responses.

<p>We're happy to announce a recent partnership with Cytora, an insurance technology firm. Below, you will find the <a href="https://ffnews. com/newsarticle/insurtech/cytora-collaborates-with-smarty-to-lay-foundations-for-smarter-underwriting/">announcement they published</a>:</p><p><strong>London, UK; January 21:</strong> Cytora, the leading digital risk processing platform, today announced a partnership with Smarty, a cutting-edge provider of property data solutions, to transform property risk evaluation for insurers.

<p><i>The following is based on a true story. Some of the names and relationships have been changed to protect the anonymity of individuals and companies. However, the numbers are 100% accurate. </i></p><p>In 2023, I wanted to mail some really fancy cards to 165 businesses. I collected their addresses by asking for them or finding them in their online listing and collected them all in a neat little row. Then, I went a step further and ran these addresses through Smarty's bulk address validation tool.

<p><a href="/solutions/healthcare">In healthcare,</a> the havoc an inaccurate address can wreak on your financial results is significant in more ways than one, and the boost in overall profitability from maintaining a clean address database is equally worth noting. </p><p>Accurate <a href="/products/us-address-verification">healthcare address validation</a> improves operational efficiency, patient engagement, and compliance and builds revenue to heights that couldn’t be met without it. </p><p>Here’s what we’ll be covering:</p><ul><li>Healthcare address validation pros and cons<ul><li>Con: Increased claim denials and organizational costs</li><li>Pro: Reduced claim denials and reprocessing costs</li><li>Con: Increasing patient match error rates</li><li>Pro: Improved patient matching and data quality</li><li>Con: Complicated billing and collections processes</li><li>Pro: Streamlined billing and collections capabilities</li><li>Con: Exposure to legal liabilities</li><li>Pro: Enhanced regulatory compliance and risk aversion</li><li>Con: Misplaced market strategy</li><li>Pro: Data-driven decision-making and market insights</li></ul></li><li>Epilogue: Avoiding the pain (see our summarized financial savings)</li></ul><h2>Healthcare address validation pros and cons</h2><p>There’s a pro and a con associated with having (or not having 🫣) accurate address data in your healthcare systems.

<p>Cart abandonment is the nemesis of ecommerce. With <a href="https://www. hotjar. com/blog/cart-abandonment-stats/">70% of carts left stranded</a>, every tweak to your checkout process can lead to significant revenue recovery. </p><p>Here's how to create a seamless experience, win over customers, and boost conversions. </p><p>PSST! If you like what you see but don’t want to have to read it, <a href="https://get. smarty. com/hubfs/Downloadables/Smarty-Ecommerce-cart-abandonment-prevention-checklist.

<p>This year, Smarty rolled out game-changing products, delivered customer-requested features, and doubled down on innovation to make access to address data faster, easier, and more reliable than ever. </p><p>Here are some of our 2024 highlights for providing addresses on easy mode. </p><h2>New products</h2><p>This year, we launched new products that solve some of your biggest challenges and unlock new possibilities:</p><ul><li data-list-item-id="e778197da683e88dd343a835cde527558"><strong>US Census Block and Tract:</strong><br>Need census tract and block data? We’ve got you covered.

<p>Just as wearing an “I voted” sticker has a time and a place, so too does the ugliest sweater you own. That’s right. It’s that time magical time when otherwise sensible adults deliberately dress like their grandmother's couch had a love child with a craft store explosion. </p><p>The beauty of Ugly Sweater Day lies in its delicious irony – the more you fail at fashion, the more you succeed at the holiday. It's the only day of the year when "Where did you get that hideous thing?" is a genuine compliment.

<p>We're happy to announce a recent partnership with EigenRisk, an insurance technology firm. Below, you will find the announcement <a href="https://www. eigenrisk. com/eigenrisk-partners-with-smarty/">they published on their site</a>:<br><br>ANN ARBOR, MI, December 05, 2024—EigenRisk®, a leading provider of catastrophe risk management solutions, today announced a new agreement with <a href="https://cts. businesswire. com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww. smarty. com%2F&amp;esheet=53975611&amp;newsitemid=20240507732640&amp;lan=en-US&amp;anchor=Smarty&amp;index=1&amp;md5=71a057dc6210a950fdd87b62a7aa0aa9&amp;gl=1*1vsry0n*gclau*MTk3Nzk5NTgxOC4xNzMwNzQ1OTAz*gaMTcwOTIwNTA1MC4xNzMwNzQ1OTAzgaZQWF70T3FK*MTczMDc0NTkwMi4xLjAuMTczMDc0NTkwMi42MC4wLjA.

<p>Property data refers to the long and varied list of attributes that characterize or describe real estate assets. A properly configured bulk property data solution can help real estate pros form a reliable and highly detailed picture of an asset, providing vital insights about a property's location, structural features, and financial status long before stepping foot on the premises. <br><br>Ready to experience supercharged property analytics with Smarty? </p><p><a href="/products/try-us-property-data">Click here to try US Property Data live</a>.

<p>Here is a day to consider protecting sensitive data, whether it's names, addresses, social security numbers, telephone numbers, email addresses, driver's license numbers, passport numbers, financial data, or biometric records! Today's the day to double-check your systems and ensure accurate information management. </p><p>It’s Computer Security Day, baby! </p><p>2-factor authentication? Check. Fingerprint and facial recognition? Check. Passwords over 15 characters long with alternating capital and lowercase letters, symbols, and numbers? Check!</p><p>Your IT team is metaphorically making you double-pull on that yellow tab to ensure you’re strapped in securely.

<p>At first glance, standardizing country information seems like a straightforward task. After all, how complicated can it be to manage country codes and names? However, once you start diving into the complexities—multiple users, various languages, diacritics, and more—it becomes clear that this process is far from simple. </p><p>What if Germany has a different name for France than France does because of language barriers between German and French? (They do. The name “France” in German is “Frankreich,” but “France” in French is “France.

<p>Well, whaddya know, it’s that time again: National Smarties® Day! You’re probably thinking, “I honestly can’t believe Smarty®, my favorite address verification company, has its own day celebrated on a national scale. ” And if you’re thinking that, let me congratulate you on your finely tuned instincts—the existence of such a day strains belief. <br><br>We’re talking about Smarties, the candy, people. You know, those tart, powdery discs that resoundingly answer the question, “What if chalk, but delicious?” Care to learn more about National Smarties Day? You’re in luck—there's plenty to unwrap.

<p>Nestled snugly in Orem, Utah, address experts huddle in a circle to hear the cautionary tale of the curse of the wrong address. The lights dim, and a hush falls among the group as the flashlight beam fractures in two, lighting the sides of an older man’s face. He clears his throat and begins…</p><p>Just days after Melissa Darnitall’s 17th birthday, a Victorian house went up for sale in the quaint town of Rolling Hills. Being historians by trade and visiting the city every year to experience what her mother called “the classic Halloween experience,” Melissa’s parents jumped to buy the property.

<p>Nerds. </p><p>While programmers/coders/engineers are extremely clever, we've found they may not fully understand addresses. <br><br>Sure, they're ready to talk about variables, loops, arrays, the scope of stuff, callbacks, hosting, events, overloading, pattern matching, packets, elements, and more. But if you point out that most house numbering starts at "1" and not "0," their heads may explode. </p><p>We've worked with quite a few developers and helped them understand the facts around address data, beginning with our <i>own</i> engineers.

<p>84% of customers say the experience a company provides is as important as its products or services, according to a <a href="https://www. salesforce. com/news/stories/state-of-the-connected-customer-report-outlines-changing-standards-for-customer-engagement/">Salesforce report</a>. Over the past decade, the insurance market has become saturated with endless products and options. Buyers have adjusted and evolved in response to the buffet of insurance options, becoming more sophisticated and specific in what they need and want.

<p>We recently brought together Kent Gividen and Bryan Amundson, two of Smarty's brilliant lead developers, to discuss the importance of maintaining a clean address database and how Smarty's innovative tools can make this process easier and more efficient. </p><h3><strong>Question:</strong> "How should users prepare their address data before using Smarty's tools?"</h3><blockquote><p><i><strong>Kent:</strong> "To begin with, if you have a database that you're looking to clean the addresses for, you can dump those addresses into a CSV file.

<p>Remember that phrase we all used in middle school, “Well if you love it so much, why don’t you marry it?” Well, we couldn’t agree more. </p><p>Address data and insurance claims have been partners in an ever-evolving landscape of technology and property for years. Insurance claims rely on geocoding to find the exact location, and property data is used to assess the property's condition and attached amenities before losses. </p><p>Efficiently deploying adjusters and accurately assessing damage is impossible without accurate address data.

<p>We had a sit-down with Smarty crew members, Caroline Roweton, Associate Product Manager, and Landon Fackrell, Software Engineer, and delved into Smarty's innovative new <a href="/articles/batch-address-validation-geocoding-excel">Excel plugin</a>. </p><p>This powerful tool makes address validation easier than ever, allowing users to clean and verify their address data directly within Excel. With a focus on simplicity and efficiency, Caroline and Landon talked about the features and benefits of the plugin, demonstrating how it can save time and enhance data accuracy without any need for coding.

<p>Astronomers and astronauts are obsessed with accuracy. (We’re not hating. So are Smarty® pantses. )</p><p>And for good reason, too. If you're sending a rocket to some point in space when you're moving, your target is moving, and the rocket is going to be affected by gravity and solar dust, the math and accuracy could be the difference between millions of dollars wasted and, quite literally, life or death. </p><p>For accuracy reasons, Pluto was reclassified from planet to dwarf planet. And that's OK.

<p>For underwriting efficiencies and commercial insurance success, the accuracy and reliability of data are crucial. Accurate data improves the risk assessment process and optimizes the overall workflow, saving both time and money. Leveraging Smarty's high-quality address data solutions, precise rooftop geocoding, address verification with PUIDs, and address autocomplete provides a significant advantage in improving insurance underwriting processes. </p><h2>The significance of a single rooftop geocoding vendor</h2><p>Traditional geocoding cascades pose challenges.

<p>In an age where we treat digital devices like freshly-grown appendages, our obsession with Generative AI is only natural. With minimal prompting, GenAI can write songs, novels, poetry, and more. Some GenAI creations turn out pretty okay, and some turn out less okay (look at this bear/fish hybrid we made), but that’s part of the fun. </p><p><img src="https://d3jlqkabnnke2x. cloudfront. net/bearfish448336d1ad648451. webp" alt="bearfish-448-336. webp" width="448" height="336"></p><p>As GenAI becomes more prominent in our personal and work lives, so too do concerns about its effects.

<p>The U. S. homeowner’s insurance segment is facing unprecedented challenges, marked by the worst underwriting results since at least 2000. According to <a href="https://news. ambest. com/pr/PressContent. aspx?refnum=34940&amp;altsrc=2">a recent report by AM Best</a>, the segment experienced a staggering $15. 2 billion underwriting loss in 2023, more than double the losses seen in the previous year. They credit this dramatic increase in insured losses primarily to population migration into areas where weather-related events occur more frequently, coupled with rising urbanization and development in regions susceptible to natural perils.

<p>Up until now, SmartyKey®, a persistent unique identifier for all 210+ million addresses in Smarty’s database, has only been available to customers who purchased <a href="/products/us-master-address-list">US Master Address List</a> or <a href="/products#:~:text=bad%20address%20data. -,Geocoding,-Effortlessly%20validate%20and">geocoding products</a>. We’re happy to announce that, as of today, it's also available at no extra cost with <a href="/products/us-address-verification">US Address Verification</a>.

<p>OREM, UT, July 16, 2024 —<strong> </strong><a href="https://www. smarty. com">Smarty</a>, the address data intelligence leader, announces today the launch of US Secondary Address Data, a new address enrichment API product that seamlessly integrates into an organization's existing systems. Smarty’s US Secondary Address Data provides the exact number of units within a building, such as a business complex and apartment building, including the complete and verified secondary addresses. This functionality is crucial for any organization looking to further market research efforts, create go-to-market plans, boost marketing effectiveness, enhance customer relations, and ensure regulatory compliance.

<p>In our recent webinar, <a href="https://www. smarty. com/company/team">Gianmarco Rosborough</a>, Smarty's legal counsel, provided valuable insights on smart practices and legal considerations for using address data. </p><p>Smarty offers the most accurate and easy-to-implement address intelligence suite, processing billions of addresses daily with a reliable API. This tool helps businesses clean data, lower shipping costs, and enhance user experiences with exceptional support. If your organization works with addresses, it's important for you to be aware of the legal ramifications of storing bad address data.

<p>In our recent webinar, we invited <a href="/company/team/easton-gibson">Easton Gibson</a>, one of our <a href="/products/apis/us-street-api">US Street API</a> software engineers, to discuss key features of address validation and give insights into the functionalities of both strict and enhanced modes. </p><p>In this blog, we'll cover:</p><ul><li><a href="#understanding-strict-mode">Understanding strict mode</a></li><li><a href="#introduction-to-enhanced-mode">Introduction to enhanced mode</a></li><li><a href="#faq-for-enhanced-mode">FAQ for enhanced mode</a></li><li><a href="#webinar-about-enhanced-mode">Webinar about "enhanced mode</a>"</li></ul><h3 id="understanding-strict-mode">Understanding strict mode</h3><p>Strict mode is precisely what it sounds like—it rigorously validates addresses against the official USPS database, ensuring that only fully accurate, postal-verified addresses are accepted.

<p>May 7, 2024 - PROVO, UTAH - <a href="/">Smarty</a>, a preeminent provider of address data solutions, announced today its service partnership with Uber Technologies, Inc. (NYSE: UBER), providing accurate, real-time address data for the ride-sharing leader. Smarty's comprehensive address intelligence services will bolster Uber’s extensive address data capabilities across its global operations, encompassing ride-sharing, meal delivery and local courier services. </p><blockquote><p>Jonathan Oliver, CEO of Smarty, said, "It’s evident Uber has the highest commitment to delivering delightful customer experiences and operational excellence.

<p>One of the most popular and successful movie franchises—by far—is George Lucas' Star Wars. The impact Star Wars has had on the culture of the United States and the rest of the world is incredible. <br><br>From 1977 on, Hollywood has been producing large, fantastical blockbusters packed with practical and computer-generated special effects. Movies have started being considered based wholly on the merchandise they could sell. Toy laser swords have been selling like hotcakes, and every child finds themselves secretly trying to turn off the light from their bed using the Force.

<p>In our recent webinar, we hosted Jeffrey Duncan, our Technical Product Manager, who discussed the complexities and nuances of managing address data across various international formats. </p><p>While seemingly straightforward, addresses are quite complex, especially when dealing with international data. Jeffrey highlighted the variability in address formats, which can range from the number of address lines to the order of address components, differing significantly from one country to another.

<p>PROVO, Utah, April 10, 2024 – <a href="/">Smarty</a>, the address data intelligence leader, announces today the launch of US Census Block and Tract Data, a set of updates to Smarty's US Address Enrichment solutions. US Census Block and Tract Data is a cloud-native solution that will allow organizations to append the geographic data found in U. S. Census Block and Tract information into accurately geocoded addresses. </p><p>Smarty’s US Census Block and Tract Data offers a simple and rapid solution for accessing essential geographic details such as Census Blocks, Tracts, location names, statuses, and additional Census ID information—mirroring the capabilities of the <a href="/articles/ffiec-geocoding">FFIEC Geocode</a> tool.

<p>In a recent webinar, Berk Charlton, Chief Product Officer at Smarty™, provided an in-depth look at our industry-leading address intelligence suite designed to provide highly accurate geocoding and address validation. </p><p>Here are the main points Berk covered during the session:</p><blockquote><p><strong>Comprehensive product suite</strong>: Smarty offers a wide range of products, including <a href="/products/us-address-verification">address validation</a>, <a href="/products/us-rooftop-geocoding">rooftop geocoding</a>, <a href="/products/international-address-autocomplete">global address auto-complete</a>, and <a href="/products/us-property-data">address data enrichment</a>.

<p>March 18 marks a bit of an awkward holiday: Awkward Moments Day. It's a day that celebrates those times that make you cringe, moments that make you face-palm, and stories that wake you up at 4 in the morning thinking, "Ugh! Why did I do that?" Although these moments can be uncomfortable, it's helpful to remember that everyone has them, and if they say they don't … We know they’re lying. </p><p>It's also helpful to remember that these embarrassing stories can help us learn and do better the next time around.

<p>In a recent webinar, we brought in our Product Marketing Manager, <a href="/company/team/ryan-muir"><u>Ryan Muir</u></a>, to delve into the transformative potential of Smarty's property data solutions for the <a href="/solutions/p-and-c-insurance"><u>insurance sector</u></a>. </p><p>Before his work with Smarty™, Ryan was a licensed insurance agent for a Property and Casualty (P&amp;C) insurance provider. During his tenure, he worked closely with underwriters, brokers, agencies, and even program managers, giving him a comprehensive understanding of how insurance teams and companies utilize property data.

<p><strong>Webinar recap:</strong> In a recent webinar, we showed how address data tools help managers improve business performance in the following areas:</p><ol><li data-list-item-id="e3437de224f424dd4db54b165d09f884d">Network Planning</li><li data-list-item-id="ec04c69801a00e1e1b5f2f18b9be3763c">Asset Management</li><li data-list-item-id="eb514e1e10ce721297ddb7c7523017ea6">Customer Acquisition and Retention</li><li data-list-item-id="e2f2fcd4c9a7f99d50b6ad63ca596cdd6">Data Blending</li><li data-list-item-id="e114cea01972a1d8fc653444da45bf505">Mail and Parcel Delivery</li><li data-list-item-id="e75f120878ebda35faa58850c0f07e2b5">Fraud Reduction</li></ol><h2>1.

<p>In a world where the lines between digital and physical spaces blur, the health of our computers has a massive impact on our productivity and overall ability to perform well at work. </p><p>Clean Out Your Computer Day, observed on the second Monday of February, is the perfect opportunity to ensure that we declutter and optimize our virtual spaces. Just as we regularly clean our homes and offices, this day underscores the importance of maintaining a streamlined, efficient computer setup. </p><h2>The digital declutter: Where to start</h2><p>Starting with the basics, sift through your files and programs.

<p>We recently hosted a webinar where Brent Francom and Jeffrey Duncan, two of our Product Managers, talked about the lessons we learned and the improvements we've made in 2023. </p><p>Here are the highlights. </p><h3>When you process so many addresses, you see things</h3><p>We processed 327 billion+ addresses in 2023, equating to nearly 900 million per day or over 10,000 per second. </p><p>When you process that many addresses, you find many funny and interesting ones. We keep a "Wall of Shame" with funny and malformed addresses that somehow validate.

<p>In the fast-paced and competitive world of telecommunications, where high customer expectations and intense rivalry prevail, the strategic use of address data intelligence, including geocoding and address verification, is increasingly essential. For professionals in the telecom sector, understanding and utilizing these tools can significantly streamline operations, enhance customer satisfaction, and drive business growth. </p><p>This article delves into how <a href="/"><u>Smarty's</u></a> address data solutions address common pain points in the telecom industry.

<p>At Smarty, John Hickey is one of the go-to guys for communicating the intricacies found within the world of address data. With an impressive background that spans from marketing director to SEO and digital marketing manager, John has a real knack for breaking down the particularities of our products into something everyone can grasp. </p><p>As busy as John gets here at Smarty, he still finds time for self-improvement, applying principles that help at work and in his personal life. Around the office, he's known for his hard work, out-of-this-world bagels, and a quick sense of humor that makes even the most mundane tasks a bit more fun.

<p>With 240 countries supported, each with unique <a href="/articles/postal-address-examples-formats">address formats</a>, language variations, and data complexities, <a href="/articles/what-is-international-address-validation">verifying international addresses</a> is no simple task. </p><p>We recently hosted a webinar about the slippery mess of standards and exceptions that make up international address data. </p><p>We brought in experts <a href="/company/team/caroline-roweton">Caroline Roweton</a>, product manager, and <a href="/company/team/acacia-warner">Acacia Warner</a>, a backend software engineer, to guide attendees through the maze of mastering international address verification.

<p>Smarty™ recently hosted an enlightening webinar on Project US@, a vital initiative in health information technology. The webinar, led by Wes Arnold, Team Lead of Product Marketing, provided insights into Project US@ and its significant role in patient data management. </p><h3>What is Project US@?</h3><p>Project US@ is led by the Office of the National Coordinator for Health Information Technology in collaboration with HSC and AHIMA. The final version 1. 0 was released on January 7, 2022. </p><p>The goal? The initiative's main objective is to establish a standard approach for representing patient addresses across all health IT systems.

<p>On October 21, we celebrate Marty McFly Day, dedicated to honoring the time-traveling teen's contribution to the world of time travel in the "Back to the Future" universe. In the spirit of this iconic day, we embark on a journey to learn from Marty's adventures and apply those lessons to address data quality in the business world. </p><p>Just as Marty's actions set off ripples through time, we'll explore how address data accuracy—or the lack thereof—can create a ripple effect with profound consequences.

<p>Halloween is just around the corner, and since we eat and drink addresses every day at Smarty™, we get into the spooky spirit by exploring the eerie and mysterious street names across the United States?</p><p>In the movie "Beetlejuice," saying the titular character's name 3 times would summon the chaotic and mischievous demon himself. </p><p>At Smarty, we have a theory. Like Beetlejuice, every haunting creature has a magic number, and whenever someone sends mail to a house on Vampire Road in Gallitzin, Pennsylvania, delivers pizza to Goblin Drive in Harrison, Arkansas, or navigates to Zombie Way in Moncks Corner, South Carolina, it brings each state closer to their own monster apocalypse.

<p>October 4, 2023 - PROVO, UT—Smarty, the address data intelligence leader, announces today the launch of its US Property Data product with more than 350 property data points. Smarty's US Property Data and Address Enrichment API includes financial, structural, and locational data to enhance business risk analysis and inform strategic investments. </p><p>"Accurate property data play a crucial role in various industries, enabling organizations to make informed decisions and enhance their operations," said Berk Charlton, Chief Product Officer at Smarty.

<p>In the mystical and beloved land of Middle-earth envisioned by J. R. R. Tolkien, we find a powerful lesson encapsulated in the gentle beings of the Shire, the hobbits. As the world celebrates Hobbit Day today, we at Smarty™ take a moment to reflect upon the substantial parallels between Tolkien's humble hobbits and the fundamental principles steering the realm of address data intelligence. </p><p><img src="https://d3jlqkabnnke2x. cloudfront. net/EWVdvH75wDvvujrrSpdLAeJy0he6p6Oj1m2dccjXT8SVih8I04esdk6PHLMwI1M1NYMhrtdk5mSOh1hhJSFW7yySfE9Psv3E39WiR5ovQOlRwnzeiwJneVJwTaKBkgFqIFVbjcEeN8kVRzQ89b019f178eb8d8c4a.

<p>Address keys can be used to improve data blending, update and enrich addresses, reduce data processing time, and protect personally identifiable information. In this webinar, we brought in our product marketing manager John Hickey to teach about what they are, how they work, why they're crucial for data management, the different types available, what to look for in one, and what to avoid. </p><p>Ultimately, John pointed out five primary uses for address keys:<br>1. Update Address Changes</p><p>2.

<p>Crowd-source data is a term that has gained significant traction in recent years. In a recent webinar, we brought in our own Adam Charlton to talk about what can and can’t be trusted when using Open Source or Crowd-Sourced address data. </p><h2>Defining crowd-source data</h2><p>At the outset, it's imperative to understand what we mean by crowd-source data. It essentially refers to data that is both gathered and curated by individuals. The distinguishing feature here is that the data's curation process isn't dictated by a centralized authority or stringent verification system but by the same community that's gathering and supplying the data.

<p>August 22, 2023 - PROVO, Utah - <a href="https://cts. businesswire. com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww. smarty. com&amp;esheet=53543525&amp;newsitemid=20230822060689&amp;lan=en-US&amp;anchor=Smarty&amp;index=1&amp;md5=5e336486b3a86c1949b152817769707c">Smarty</a>, the location data intelligence leader, has secured its place as a finalist in the prestigious 2023 SaaS Awards program, competing in the category of Best SaaS Product for Shipping, Inventory or Vehicle Logistics. </p><p>Now celebrating its 8th year, the SaaS Awards continues to recognize and honor outstanding SaaS innovations from all corners of the world.

<p>Smarty™ has been creating top-notch address data tools since it's inception in 2011. A key part of providing the best location data and address data tools in the world is keeping those products at the cutting edge of the industry. We do this by adding new features, products, and solutions that our customers can use to improve their lives as often as we can. </p><p>In a recent webinar, our Chief Product Officer Berk Charlton outlined some of the newest features we've added to our US Rooftop Geocoding tool.

<p>🎩✨ Imagine this: a customer visiting your site doesn't have to enter their address during checkout because your form auto-populates with valid options <strong>without typing a single character</strong>. </p><p>It's like magic, right? In fact, it's just good tech! In this blog post, inspired by our new ebook, "Magical Benefits of Address Autocomplete," we're going to show you how to become an autocomplete magician and enchant your forms with the smoothest address entry experience imaginable.

<p>World Wide Web Day on August 1 celebrates the birth of the World Wide Web and its significant impact on modern society. </p><p>While the Internet and the World Wide Web are not the same (the Web refers to a web of linked pages via hypertext links while the Internet refers to the exchange of information by people on their own computers), the World Wide Web played a crucial role in making the internet accessible and user-friendly to the general public. </p><p>Let's explore how the advent of the Internet and the World Wide Web have improved address validation and geocoding.

<p>Handling address data is such a routine occurrence for health insurance providers that it’s not the first thing that would come to mind as being a liability. However, the reality is that discrepancies and inaccuracies in address data can have far-reaching consequences, posing serious privacy and compliance risks. Healthcare fraud, reputational damage, and financial penalties are just a few examples of the potential hazards. </p><p>In this blog, we’ll delve into three common types of privacy and compliance risks resulting from incorrect or incomplete address data.

<p>When it comes to physical health, sometimes the smallest things can have a big impact. A microscopic virus or a small injury can develop into a life-threatening infection before you even know it’s there — and conversely, a tiny pill or ointment can save a life. </p><p>The little things matter when it comes to health data, too. In particular, address data is a small part of a patient profile that can have far-reaching effects if it is incorrect or incomplete. Address data is a key information point at the center of billing and communication with patients, and even a slight mistake in an address—a missing unit number or a misspelled street name—can make mail undeliverable.

<p>Ever since the <a href="https://www. healthmarkets. com/resources/health-insurance/american-healthcare-history/"><u>first Blue Cross health insurance plan</u></a> was provided to Texas schoolteachers in 1929 for a monthly fee of $6, health insurance providers have formed the backbone of the American healthcare system. </p><p>Today, as that system faces ongoing scrutiny, health insurance providers are still at the heart of the action, striving to connect patients to the highest possible quality of care while navigating significant changes including rising costs, digital transformation, medical advances, customer expectations, and ever-present regulations.

<p>Quick deliveries, instant search results, and speedy interactions have become the norm in our fast-paced world. Efficiency in online transactions has never been more critical. This goes double for businesses and their investors who are continuously seeking solutions that balance speed and accuracy. </p><p>Just imagine a scenario where a customer is filling out a form on your website - the more time it takes, the more likely they are to abandon the process and navigate away. </p><p>Our new ebook, "Revolutionizing Address Entry: Magical Benefits of Address Autocomplete," delves deeply into this topic.

<p>We have the luxury at Smarty of working with some incredibly intelligent, kind, friendly, and in many cases, funny individuals. Today we showcase one of those fantastic individuals, Adam Charlton. </p><p>Adam came to us with a fantastic amount of technical knowledge. Not only has he worked as a developer performing UI, database management, and security projects for companies such as Qualtrics, but he also comes to us with a robust data analytics background. These experiences have given Adam the technical skills and abilities to code in Go, Java, Javascript, SQL, Python, and C++ and expertise in data visualization, including R and Tableau.

<p>Every July 11, technology enthusiasts, scientists, and curious minds come together to celebrate a milestone in the annals of scientific achievement - Laser Day. On this day in 1960, Theodore Maiman first operated the laser, introducing the world to a tool that would significantly shape industries, from manufacturing to healthcare. </p><p>At first glance, lasers and processes like address validation, geocoding, address enrichment, and address autocomplete may appear worlds apart, relegated to vastly different domains.

<p>Without looking it up, do you know how much insurance losses natural catastrophes caused in 2022? What's your guess?</p><p>According to a <a href="https://www. swissre. com/press-release/Hurricane-Ian-drives-natural-catastrophe-year-to-date-insured-losses-to-USD-115-billion-Swiss-Re-Institute-estimates/2ab3a681-6817-4862-8411-94f4b8385cee">report published by Swiss Re</a>, the world's leading provider of reinsurance, "Natural catastrophes caused an estimated USD 115 billion of insured losses in 2022—coming in well above the 10-year average of USD 81 billion.

<p>You've got more website traffic than ever, but your conversion rate and sales are plummeting. What's worse is that this is the information you've got to deliver to the executive team for the monthly report. They're going to want to know the reasons why and the proposed solutions. </p><p>Of course, you'll make it your top priority to figure out what's going on. You decide to map out the flow of the user's journey on your website. You identify key points where there could be problems for the customer.

<p>In <a href="/blog/use-chatgpt-for-better-code#webinar">our recent webinar</a>, we brought together two of our software engineer experts, Adam Charlton and Ryan Cox, to demonstrate how to build a working application using ChatGPT to generate most of the code. </p><p>We know what you're thinking: ChatGPT can't take our jobs; we've tried. </p><p>This is wonderfully true. ChatGPT can pull together useful bits of information but still needs to be guided and curated by a human, preferably one with subject knowledge.

<p>We have the luxury at Smarty of working with some incredibly intelligent, kind, friendly, and in many cases, funny individuals. Today we showcase one of those fantastic individuals, Kiersten Nelthorpe. </p><p>Kiersten is one of our amazingly talented Software Engineers and is the team lead over our Backend Accounts Engineering team. </p><p>Her accomplishments include building Microsoft API services for enterprise software, developing features for supply chain tools for Vivint, and building backend reporting APIs for Imagine Learning.

<p>As a distinguished leader, diplomat, and explorer in the Star Trek universe, Captain Picard's legacy extends far beyond the realm of science fiction enthusiasts. In 2007, fans decided to bring a piece of Star Trek lore into reality: Captain Picard Day. </p><p>This 'holiday,' first introduced in the Star Trek: The Next Generation episode "The Pegasus," is an annual celebration observed on the Enterprise by its youngest crew members. </p><p>The date mentioned in the episode is <a href="https://www.

<p>Lost packages equal lost revenue. </p><p>It’s a simple equation—if USPS or another delivery service can't deliver your products to the listed address, you’re likely out the cost of the item and the shipping, and you might even have to pay a return fee. </p><p>However, one simple addition to your workflow can get your balance sheet back to black—address verification. </p><p>Use a full address validation service that includes secondary address data like apartment unit numbers to cleanse your delivery list.

<p><strong>PROVO, Utah</strong>--Smarty, a leader in address data intelligence, today announced that it has been named an industry leader, receiving 22 awards and top honors across address verification and e-commerce tools categories in G2's Spring Report. Awards and rankings originate from customer feedback and reviews, highlighting the best software products for businesses. </p><p>Smarty ranked first amongst over 50 address verification services, honored with recognition in the following areas:</p><ul><li>Leader</li><li>Easiest To Use</li><li>Most Implementable</li><li>Easiest Admin</li><li>Best Results</li><li>Best Relationship</li><li>Best Usability</li><li>Highest User Adoption</li><li>Best Meets Requirements</li><li>Momentum Leader</li></ul><p>G2's address verification category awards are based on customer feedback and verified reviews from nearly 1,000 customers.

<p>Picture this. </p><p>You're traveling through another dimension, a dimension not only of sight and sound but of mind. A journey into a wondrous land whose boundaries are that of imagination. That's the signpost up ahead - your next stop, the Twilight Zone!</p><p>Can you hear the 🎵 dee dee dee doo dee dee dee doo 🎵?</p><p><img src="https://d3jlqkabnnke2x. cloudfront. net/blackandwhiteabstractswirlingbackground350263a6becb3862. webp" alt="Abstract black and white swirl" width="350" height="263"></p><p>That is the familiar introduction to a show that would boggle our minds and twist reality as we know it.

<p><a href="https://www. youtube. com/watch?v=WqOvgqT-Kys">Earth Day</a> is celebrated every year on April 22, raising awareness about environmental issues and encouraging people to take action to protect our planet. </p><p>But have you ever considered the connection between <a href="https://youtube. com/shorts/2kH6PDFFZ9I?feature=share">Earth Day</a> and clean address data?</p><p>You probably haven't. But don't worry, because we have. </p><p>Let's take a look at the importance of maintaining clean and accurate address data and how it can contribute to a healthier environment.

<p>In today's digital age, businesses collect vast amounts of data on their customers, including their addresses. However, federal laws are yet to be enacted to protect consumers from businesses that misuse or from hackers who abuse personal data. </p><p>Consumers looking for protection must, for now, rely on various State legislation and privacy protection laws. Businesses must keep abreast of the multiple laws governing consumer rights and take extra measures to protect consumers' personal information, including address data.

<p>Dirty data, which is incomplete, incorrect, inaccurate, or irrelevant data can lead to misinformed decisions and missed opportunities. That's why ensuring your organization's data is clean and accurate is essential. </p><p><strong>Data cleansing</strong> is finding and removing corrupt or inaccurate records from a set of data. It allows you to identify which elements in your database are bad data and ensures your data is accurate and trustworthy. After cleansing, it is best practice for organizations to enrich or append their data to ensure it’s complete, up-to-date, and reliable.

<p>Successful data governance requires more than just rules and policies. It requires a dedicated team of professionals with clear roles and responsibilities to effectively manage and protect the data. </p><p>We recently published <strong>“Data Governance: An Executive’s Survival Guide”</strong>, an ebook that you can download right now. In it you’ll find information on data governance and other important factors in the address data game. </p><p>The following is an excerpt on the section about the different roles and responsibilities involved in data governance.

<p>In today's data-driven world, data security is more important than ever. Data is always at risk for attacks and misuse, and lack of security is an increasing threat. With the rise of phishing attacks and other cyber threats, organizations must be vigilant to protect their data from unauthorized access, theft, and misuse. </p><p>The following is an excerpt from our newest ebook, “Data Governance: An Executive’s Survival Guide”. You can download the entire guide <a href="https://www. smarty.

<p>We recently published an ebook titled <strong>“Data Governance: An Executive’s Survival Guide”</strong>. The following is a sampling of the chapter on data quality. </p><h2>The value of data quality</h2><p><strong>Data is the lifeblood of modern organizations</strong>, providing crucial insights that can drive decision-making and innovation. However, the value of data is only as good as its quality. Poor quality data can lead to costly mistakes, misinformed decisions, and reputational damage.

<p>Master data management is but one section of our recent ebook “Data Governance: An Executive’s Survival Guide”. You can download the full ebook for free <a href="https://www. smarty. com/ebooks/data-governance-an-executive-survival-guide">here</a>. </p><h2>What is master data?</h2><p><strong>Master data</strong> is all the data critical to your business's operation. It's the data that multiple departments depend on to make decisions and drive success. From customer data to product data, financial data to inventory data, master data is the backbone of many organizations.

<p>We're thrilled to share a sneak peek of one of the sections in our latest ebook, "Data Governance: An Executive's Survival Guide. " This guide is a must-have for anyone with a database, and we have packed it with an abundance of critical points and examples that will enlighten and entertain you. </p><p>One of the most valuable assets businesses have is the digital data we work with every day. As more and more data is collected and used, it's important to have a system to manage it effectively.

<p><a href="https://www. smarty. com/blog/international-address-masterclass#international-masterclass">In this webinar</a>, our international address expert Bryan Amundson went over the ins and outs of international address data. He gave details about country designators, transliteration, and other localized things to consider when working with international addresses. He also dove into how to tell how accurate your international data is and other international address hacks you didn't learn in primary school.

<p>Let's get straight to the point. If your company isn't converting clicks to sales, you're losing money. </p><p>But this you already know. </p><p>What you may not know is you can solve this quickly with <a href="/articles/autocomplete">address autocomplete</a> on your web forms. </p><p>With major corporations everywhere holding mass layoffs, generating revenue has never been more urgent. Appealing discounts, deals, offers, etc. will attract visits, but if your web form is difficult to fill out, those clicks won't convert.

<p><strong>PROVO, Utah</strong>--Smarty, a leader in location data intelligence, announced a significant upgrade to its <a href="/products/us-address-verification#demo">US Address Verification - Enhanced Matching</a> product by adding 5 million addresses to its list of U. S. non-postal addresses, increasing total non-USPS addresses from 15 million to 20 million. With the additional addresses, Smarty’s total list of U. S. valid addresses reaches over 210 million—the most complete,</p><p>US Address Verification - Enhanced Matching validates and standardizes the messiest of addresses, and easily integrates into most systems.

<p>On average, customers of Smarty process 3. 3 billion addresses collectively a day. If you were to count a single <a href="https://en. wikipedia. org/wiki/Cheetos" target="blank" rel="noopener nofollow">Cheeto</a> for each address, that’s enough Cheetos to fill up 1,930 vans per day. If you were to start walking along the equator of the Earth and you took one step for each address, you’d make 38 trips around the planet. That’s a ton of address lookups. </p><p>So with that much address data flying through our systems, we decided to host a webinar sharing some of the insights we’ve gained from the over 440 billion addresses that were validated in 2022.

<p>Every business executive knows that good data is critical. When you’re developing your sales strategy and talking about how to increase revenue, you probably turn to data to answer questions like these:</p><ul><li>What areas of growth can we exploit?</li><li>Which products are performing well?</li><li>Is mobile or desktop driving more sales? Where is traffic increasing?</li><li>How do we identify the “low-hanging fruit” customers?</li><li>Where can we reduce costs?</li></ul><p>But how do you know if your data is accurate? What steps do you need to take to ensure your data is actionable and driving revenue?</p><p>In our free ebook, <a href="https://www.

<p><strong>Certain surprises are fun. Finding out the person in front of you at Starbucks paid for your coffee? Java-tastic! Finding out you've been shipping products to addresses that don't exist? That's a postal catastrophe. </strong></p><p>Luckily, many shipping snafus can be prevented by using address validation software. </p><p><strong>Address validation (or verification) is the process of checking a mailing address against an authoritative address database. If the address matches an address in the known database, it is marked “valid”—meaning it's real.

<p>It seems that 1969 was a very special year. </p><p>Looking back, you’ll find some of the coolest American muscle cars peaking in their infant stages, such as the <a href="https://www. hotcars. com/10-cool-facts-youve-forgotten-about-the-1969-ford-mustang-boss-429/">Mustang Boss 429 Fastback</a> and the <a href="https://www. americanmusclecarz. com/articles/jump-on-this-real-deal-general-lee">Charger R/T 427 HEMI</a> made famous by the Duke brothers. You’ll find the <a href="https://www. bbc.

<p>Typos, typoes or typo's?</p><p><strong>No matter how you spell the word, typos are a problem. Even the most accurate typist occasionally misspells a word, leaves off a letter at the end, or just types a different word than intended. </strong></p><p>Typos in a text to your friend aren't a big deal. They'll figure out what you mean using context clues. But in a business data scenario, if you're following the logic of traditional address matching, where an address is either an exact match or not a match, you can't account for different formats or misspellings.

<p><strong>Our global economy comprises many industries—healthcare, financial services, insurance, commercial development, and more. But one thing all companies have in common, no matter the industry? They’re all chasing a bigger and better return on investment (ROI). </strong></p><p>While there are many drivers of ROI, have you ever considered the role that address validation plays?</p><p><strong>Clean address data is essential for many business functions. Consider eCommerce, one rapidly growing example.

<p>According to Smarty’s latest query of its <a href="https://www. smarty. com/pricing/us-master-address-list"><u>US address database</u></a>, there are 1,021,419 unique street names in the United States. And some of them are, well, entertaining (or disturbing). <br><br>Here’s a list of some of the wild and entertaining street addresses we could find, one for every letter of the alphabet:</p><figure class="table"><table><tbody><tr><td>A</td><td><strong>Alligator Alley - Hardeeville, SC</strong></td></tr><tr><td>B</td><td><strong>Booger Hollow Road - Anniston, AL</strong></td></tr><tr><td>C</td><td><strong>Chicken Dinner Road - Caldwell, ID</strong></td></tr><tr><td>D</td><td><strong>Divorce Court - Jenkins Township, PA</strong></td></tr><tr><td>E</td><td><strong>Electric Avenue - Seal Beach, CA</strong></td></tr><tr><td>F</td><td><strong>Frying Pan Road - Herndon, VA</strong></td></tr><tr><td>G</td><td><strong>Gobbler’s Knob - Punxsutawney, PA</strong></td></tr><tr><td>H</td><td><strong>Hanky Panky Street - Las Vegas, NV</strong></td></tr><tr><td>I</td><td><strong>I Dream of Jeannie Lane - Cocoa Beach, FL</strong></td></tr><tr><td>J</td><td><strong>Je Ne Be Dr NE - Rockford, MI</strong></td></tr><tr><td>K</td><td><strong>Krazy Lane - Lutz, FL</strong></td></tr><tr><td>L</td><td><strong>Liquid Laughter Lane - Columbia, MD</strong></td></tr><tr><td>M</td><td><strong>Moaning Cave Rd - Murphys, CA</strong></td></tr><tr><td>N</td><td><strong>Native Sons of the Golden West Park Rd - Redwood City, CA</strong></td></tr><tr><td>O</td><td><strong>Outhouse Road - Canandaigua, NY</strong></td></tr><tr><td>P</td><td><strong>Psycho Path - Traverse City, MI</strong></td></tr><tr><td>Q</td><td><strong>Quack Grass Court - Riverview, FL</strong></td></tr><tr><td>R</td><td><strong>Roach Road - Haughton, LA</strong></td></tr><tr><td>S</td><td><strong>Satan’s Kingdom - Northfield, MA</strong></td></tr><tr><td>T</td><td><strong>This is It Road - Brevard area, NC</strong></td></tr><tr><td>U</td><td><strong>Uranus Road - Rocky Point, NY</strong></td></tr><tr><td>V</td><td><strong>Volleyball Ct - North Pole, AK</strong></td></tr><tr><td>W</td><td><strong>Widowmaker Drive - Park City, UT</strong></td></tr><tr><td>X</td><td><strong>Xanadu Street - Aurora, CO</strong></td></tr><tr><td>Y</td><td><strong>Yoda Lane - Chama, NM</strong></td></tr><tr><td>Z</td><td><strong>Zipper Road - Pilot Point, Texas</strong></td></tr></tbody></table></figure><p>But what makes any address stand out as a crazy address or a cool address? Sometimes it’s the words they use that make these addresses funny.

<p>You bet he does. </p><p>He kinda has to, there’s no other way he can get rooftop-accurate geocoding fast enough. The man travels the entire world in 14 hours and needs to know exactly where to land his reindeer. </p><p>Look, for a lot of people’s needs you could say that "parcel centroid" is good enough when it comes to address geocoding. Many houses are in fact in the center of the parcel. However, there are also many homes that are not in the center of the parcel. </p><p><strong>Parcel centroid (other guys):</strong></p><p><img src="https://d3jlqkabnnke2x.

<p>There are many problems you may run into if you're working with address data. In our recent webinar, our own Adam Charlton went over some of the challenges he's encountered the most, and how to deal with them. </p><p><strong>Here’s some of what he talked about. You can view the full recording at the link below. </strong></p><h2>Standardization</h2><p>Standardizing addresses helps solve many of the problems inherent in data blending (combining two or more address databases together). To properly blend different address databases together, you need to either have an external ID correlate the two sources or have identically formatted address fields.

<p>Parcel shipping costs have been rising since 2020. We’ve all seen inflation on the consumer end, whether we’re checking out online or paying at the gas pump. And skyrocketing freight rates have made headlines. Today, we’re going to focus on the impact of the increasing cost of shipping on your business and what you can do about it. </p><p>But don’t lose hope—while we’re going to explore climbing shipment costs in this article, we’ll also chat about what your business can do to make shipping more efficient.

<p>It’s November, and online shopping is ramping up to its climactic end-of-year blitz. www. blackfriday. com estimates that between Thanksgiving and Black Friday of this year, consumers will spend approximately $13 billion (<a href="https://www. smarty. com/blog/how-to-clean-address-data-for-the-holiday-rush#black-friday-predictions">1</a>). </p><p>That’s great news for your business. But if you don’t have the right tools in place to help you meet that demand, you might be left wishing you had better prepare.

<p>Tis the season to know “it’s coming from <a href="https://www. youtube. com/watch?v=b3spBgGVcmw">inside the house</a>,” but you still stay in the house. It’s the time of year <a href="https://www. youtube. com/watch?v=wys2Ot4yLTg">when teenagers are alone in their convertible at makeout peak</a> while there’s a monster on the loose. The air is getting chilly, the leaves are falling, and people are moving into known haunted houses without a care in the world. </p><p>So, it just makes sense that we should look at some address data.

<p>You've asked for it, and now you’ve got it. The next time you log into your Smarty account, you’ll see the option to log in to Smarty using your Google account. </p><p>In this blog, we'll cover how to:</p><ul><li><a href="#merge-an-existing-smarty-account-with-google">Merge an existing Smarty account with Google</a></li><li><a href="#verify-your-login">Verify your login</a></li><li><a href="#create-a-new-free-smarty-account-with-google">Create a new free Smarty account with Google</a></li></ul><h2>Merge an existing Smarty account with Google</h2><p>Merging your account with your Google account will not affect your available lookups, security keys, or any other part of your Smarty account.

<p>Did you know that every address has loads of hidden data buried in its metadata? In this webinar, we briefly considered the value of breaking an address into its component parts. Then we looked at the different metadata available and provided definitions for each one. And finally, we went over use cases and ideas on how to leverage metadata for improved operations, business intelligence, and financial performance. </p><h2>There’s gold in your address metadata!</h2><p>Every address contains basic components that are standardized by country.

<p>When considering business software tools for Customer Relation Management (CRM), Business Intelligence (BI), Geocoding, Address Validation, and more, most organizations are either looking specifically for on-premise options, cloud options, or they’re still debating between the two. On-premise and cloud have been dueling each other for many years. </p><p><strong>However, a new challenger has entered the ring: hybrid cloud. </strong></p><h2>What is hybrid cloud?</h2><p>A <strong>hybrid cloud environment</strong> uses a mix of on-premises infrastructure, private cloud services, and public cloud services—such as Amazon Web Services (AWS), Microsoft, or Google.

<p>Since the coronavirus pandemic swept the globe in early 2020, organizations have realized that being successful in the digital age requires agility not just in software development and delivery, but also in business strategy and operational execution. </p><p><strong>Achieving agility in your business's actions and reactions requires a culture of continuous improvement—and the right software to support those actions!</strong></p><p>Every company relies on a network of complex systems and software, including Customer Relation Management (CRM), Enterprise Resource Planning (ERP), Business Intelligence (BI), Geocoding, Address Validation, and more.

<p>Companies purchase national master address lists to use in many ways for many reasons. </p><p>Though some might assume the only reason to purchase a national address list is to blanket-mail or ship things to people not already in a company’s database, the lists are extensively used for asset location tracking, resource planning, market intelligence, operations optimization, business strategy, and decision-making. </p><p>Let’s take a closer look at the first non-mailing use case: asset location tracking.

<p>There are two types of frequent errors: 401 "Authentication Required" errors, and 402 "Payment Required" errors. </p><p>If you keep reading, you can learn about both, as well as these other hot topics:</p><ul><li><a href="#status-code-401-authentication-required">Status code 401 - Authentication required</a><ul><li><a href="#how-to-authenticate-api-requests">How to authenticate API requests</a></li><li><a href="#common-mistakes-in-client-side-requests">Common mistakes in client-side requests</a></li><li><a href="#common-mistakes-in-server-side-requests">Common mistakes in server-side requests</a></li></ul></li><li><a href="#status-code-402--payment-required">Status code 402 - Payment required</a></li><li><a href="#when-in-doubt-contact-support">When in doubt, contact support</a></li></ul><h2>Status code 401 - Authentication required</h2><p>If you're seeing this error there's a chance that there's an issue with your API key, there's a mistake inside your client-side request, or a mistake in the server-side request.

<p><strong>Are you looking to use an API to verify addresses and convert them to latitude and longitude coordinates?</strong></p><p>Maybe you also need to standardize addresses in order to de-duplicate records across millions of addresses in your database too. That's right, we're talking about validating, standardizing, and bulk-processing geocodes with a geocoding API. </p><p><strong>There are </strong><a href="/articles/geocoding-api-comparison"><strong>several options out there</strong></a><strong>, so let us tell you how </strong><i><strong>speed</strong></i><strong> sets Smarty apart from the rest.

<p>Improving address form completion rates—whether in a shopping cart, request for quote, or other form—can be a sinch if you’re using an address autocomplete tool. Not sure what that is? When you see an address line on a form and think “oh shoot this is going to take a minute” and then it fills it in after only a few keystrokes, that’s address autocomplete. </p><p>And no, not all address autocomplete tools are created equal. </p><p>Some check against their own address database only that is not frequently maintained.

<h2>Smarty unveils unmatched QGIS geocoding accuracy with release of geocoding plugin - US address</h2><p><strong>PROVO, UT - June 21, 2022</strong> - Smarty, a leader in location data intelligence, announces today the release of their QGIS Geocoding Plugin for US Addresses to provide an easy way for users of the popular GIS software platform to validate, standardize, and convert addresses to their <a href="/articles/what-are-geocodes">latitude and longitude coordinates (geocodes)</a>. The plugin allows manual address entry as well as <a href="/articles/batch-geocode">batch geocoding via CSV</a>.

<p><strong>JUNE 7, 2022 - PROVO, UTAH</strong> - Smarty, a leader in location data intelligence, announces the release of its new US Master Address List, a comprehensive dataset of 193 million standardized and verified primary and secondary addresses that are all deliverable by the USPS. With new construction, the list will soon top 200 million. </p><p>The Smarty US Master Address List is the most complete and accurate list of mailable US addresses available. Additional data points like whether the delivery point is residential or commercial, parent addresses and associated apartments or suites, shared delivery points, ZIP+4 Codes, and FIPS Codes all provide valuable business insights.

<p>The right geocoding API can help your business reduce costs and increase profits through accurate location data. But how do you know if a service can handle your data needs? Capacity and speed are two key topics to consider when comparing geocoding services. </p><p><strong>You can find out more about all the questions you need to ask in our ebook, 8 Questions to Ask When Selecting a Geocoding API by clicking the link here:</strong></p><p><a href="https://www. smarty. com/documents/ebooks/8-questions-to-ask-when-selecting-a-geocoding-api.

<p>In this webinar, our geocoding and address expert Adam Charlton went over the ins and outs of address data. He gave details about address components and how they influence the way an address is composed. He also dove into the difference between ZIP9 and ZIP11, what a non-postal is, and other address hacks you didn’t learn in primary school. </p><h2>Standardization and validation</h2><p><a href="/articles/what-is-address-validation">What exactly is a valid address?</a> There are lots of different definitions depending on what your goal is with the address.

<p>If you’ve made it to this blog, you’re clearly interested in taking advantage of location data and geocodes. Welcome to the club—we’re so happy to have you!</p><p>Not all geocoding APIs offer the same levels of service and accuracy. That’s why we wrote an ebook all about how to choose the right geocoding provider. In this article, we’ll summarize two points from the ebook: How are no-matches handled and are sub-address geocodes offered?</p><h2>How are no-matches handled?</h2><p>First things first—what do we mean by “no-match?” A <strong>no-match</strong> is the result when a geocoding service can’t find a match for the address you entered.

<p><a href="/articles/geocoding">Geocoding</a> can unlock valuable business intelligence that is hiding in your address data. But how do you know what level of geocoding you would benefit from the most? Do you need rooftop data? Or maybe you just need parcel data? What about ZIP 9 geocodes?</p><p>These are the questions Adam Charlton, one of Smarty's genius geocoding developers, set out to answer in his recent webinar. </p><h2>What is geocoding?</h2><p>Geocoding most typically means appending a latitude and longitude to a named location like an address.

<p>Many businesses now collect data online. One could argue that it is nearly impossible to succeed in modern business without some sort of online portal in which there is an exchange of information between the provider and the customer. </p><p>But how do you ensure that the information being input by the customer (or potential customer) is accurate?</p><p>While there is no way to ensure that Bobby Duncan doesn’t put “Sammy Sosa” in the name line on a form, there IS a way to ensure that he’s putting in a valid mailing address for you to mail his package to.

<p>For address validation, an <strong>international address lookup</strong> is the process of matching foreign addresses against the local authoritative postal databases to ensure they are real and mailable. The process commonly corrects typos, parses the addresses into its component parts and standardizes it to match countries' approved formats. </p><p>The task of looking up and combining data sets for thousands, or even millions of international addresses is a daunting one. Just trying to keep track of each country’s valid address format alone, is a time-consuming challenge.

<p>We get a lot of questions about USPS CASS certification and how it differs from NCOALink certification. They are both methods of address validation that originate with the USPS. While they look the same and smell the same (probably), they are in fact, very different. Even still, these methods are frequently confused, conflated and equated. So, we decided to cut the confusion and answer all your burning questions about CASS and NCOALink. </p><p>Here is some of stuff that future you (who has read the article) already knows:</p><ul><li>When you notify the USPS that your address has changed, NCOALink only hangs onto those updates for 4 years.

<p>The difference between a physical address and a mailing address is that a physical address is where you are geographically located and a mailing address is where you get your mail. Often a physical address and a mailing address are the same—but not always! Whether you're trying to mail important account paperwork to thousands of customers or a single high-dollar customer appreciation gift to a key account, having the right address is important. </p><p>Before you send off that precious cargo, ask yourself if you're sending it to a physical address or a mailing address.

<p><strong>September 22, 2020 - PROVO, UTAH</strong> - <a href="/">SmartyStreets</a>, the leader in location data intelligence, announces the release of their <a href="/products/us-rooftop-geocoding">US Rooftop Geocoding</a> and <a href="/products/apis/us-reverse-geocoding">US Reverse Geocoding</a>. These new products will provide customers with the highest precision geocodes available in the market today. </p><p>Most other geocoding providers provide “parcel-centroid” geocodes. That means that the geocodes are approximations of the center of a property or parcel.

<p><strong>May 28, 2020</strong> - PROVO, UTAH - <a href="/">SmartyStreets</a>, a leader in location data intelligence, announces the release of the new <a href="/products/apis/us-autocomplete-pro-api">US Autocomplete Pro API</a>, a service that improves data governance at the source and simplifies address data entry in real-time. </p><p>The US Autocomplete Pro API starts suggesting valid addresses as soon as the user first starts typing an address. All addresses suggested are 100% validated and standardized, and are returned to the user in a fraction of a second.

<p>It's been said that naming is one of the <a href="https://www. martinfowler. com/bliki/TwoHardThings. html">two hardest problems in computer science,</a> along with cache invalidation and 'off-by-one' errors. (See what I did there?) Do you ever find yourself wondering what policies and practices you could adopt to make your life easier when reading code you wrote months ago? Or maybe you're up at night wishing you knew how to write code in such a way as to maximize adoption and convenience for your users? Well, look no further because we've anticipated the need, solved the problem, and now we're sharing our knowledge and wisdom at no charge, all out of the goodness of our hearts in this comprehensive, totally no-nonsense (nudge, nudge, wink, wink) style guide of Go naming conventions.

<p>This post contains additional data referenced from the <a href="/blog/sex-offender-registry-illusions">original sex offender registry post</a>. </p><p> </p><h3>Records containing the following were excluded from our statistical analysis:</h3><p><a href="/blog/sex-offender-registry-illusions#our-list-return">[Click to return to article]</a></p><pre><code class="language-plaintext">state=?? and zip=00000 or 11111 street contains "not available" street contains "incarcerated" or "incac" or "incrc" or "incarc" street contains "prison" street contains "absconded" or "absconced" or "absc" street contains "detention" or "det" or "det ctr" or "det center" or "detain" or "dt ctr" street contains "deported" street contains "incarc" street contains "unknown" or "unk" street contains "deceas" or "deseas" street contains "jail" street contains "custody" street contains "immigration" street contains "transien" or "transnt" or "trnsnt" street contains "homeles" or "homles" street contains "inmate" street contains "out of state" street contains "xxx" street contains "failure" or "fail" street contains "fail" street contains "register" street contains "verif" street contains "behav" street contains "institut" or "inst" street is blank street contains "vicinity" street contains "fugit" street contains "no longer" street contains "correctio" or "corr" or "correct" street contains "complia" street contains "reform" street contains "block of" or "blk of" or "blk" state is blank and city contains "unk" street contains "&amp;" street contains "underpass" street contains "offend" street contains "resident" street contains "between" city contains "unknown" AND zip contains "00000" street contains "moved" street contains "nonresident" street contains "unconfirmed" state and zip are same AND city is blank zip contains "jail" city contains "Not available" and zip is unintelligible as a zip street = city street contains " street + city + state has more than two entries street contains "complex" street contains "reincarc" city contains "convict" street contains "usp" street contains "penit" street contains "hosp" street contains "louis" and city is "St.