62 items tagged ”Data governance”

Improve healthcare provider data accuracy and compliance to reduce risk, ensure regulatory alignment, and streamline operations.

<p>Smarty’s security and confidentiality approach is built around a simple idea: process address data in accordance with customer agreements and relevant privacy requirements, protect it, and limit who (and what) can access it. </p><p>We recognize that you own your compliance requirements, and we’re here to make that easier. Below is a synthesized view of the controls and practices Smarty follows to support compliance, along with details on our Enhanced Data Privacy upgrade, which provides an extra layer of protection for you and your business or organization.

Learn what a Puerto Rican urbanization code is, why USPS requires it, and how to find and format it correctly for accurate address delivery.

<p><strong>OREM, Utah, April 27, 2026</strong> — Smarty, the address data intelligence company, today announced that its JavaScript SDK is now TypeScript native, giving developers a more structured, production-ready way to integrate Smarty’s APIs into modern applications while preserving full compatibility for existing JavaScript users. </p><p>The SDK has been rewritten from JavaScript to TypeScript as a non-breaking change. The published npm package continues to ship the same compiled JavaScript in both CommonJS and ESM formats, so existing JavaScript code continues to work without modification.

Learn more about how location truths impact insurance risk assessments (and your bottom line and financial stability!) Hint: it all comes back to accurate data.

<p><i>Part two of our </i><a href="https://www. smarty. com/content/tags/provider-data-accuracy-series"><i>provider data series</i></a><i> featuring thought leadership from Dave Medlock, Founder &amp; CEO of Maven One Health</i></p><p>If you’ve ever searched your health plan’s provider directory only to find your “nearby” doctor is actually a residential home—or worse, a PO Box—you’ve experienced firsthand why clean provider data matters for more than just compliance. </p><p>Provider data accuracy is also one of the most important aspects contributing to member experience.

<p>OREM, UT, February 6, 2026—Smarty announced an optional, new add-on, Professional Services, designed to help customers implement faster, troubleshoot smarter, and get more value from their address data. Professional Services complements Smarty product purchases with deeper technical guidance, prioritized task handling, enhanced auditing support, and expanded account oversight—well beyond standard break/fix support. </p><p>“Fast integrations are great. Confident outcomes are better,” said Brent Francom, Director of Product Management at Smarty.

<p><strong>OREM, UT, Jan 27, 2026—</strong>Smarty®, an expert in address data intelligence, today announced a three-part release designed to help organizations turn messy, fast-changing location data into operational confidence. The January 2026 bundle introduces: 1) A brand-new parcel dataset, 2) Expands provisional address programs into core U. S. products, and 3) Upgrades Smarty’s International Geocoding engine—giving organizations more precision and more usable signals for automation at scale.

<p>Slack is incredible—until it becomes overwhelming, distracting, and hard to manage. </p><p>Every company eventually reaches that moment when the friendly hum of collaboration turns into a full-blown notification blizzard. </p><p>Messages pile up. </p><p>Channels multiply like rabbits. </p><p>Every ping feels urgent. </p><p>Suddenly, your team’s deep-focus time feels like an optional side quest, not part of their job. </p><p>At Smarty, we’ve lived this story. We’ve also learned how to fix it.

<p>Welcome to part one of our <a href="https://www. smarty. com/content/tags/provider-data-accuracy-series" target="blank" rel="noopener">new blog series</a> on provider location data—an exploration into the messy, high-stakes world of healthcare compliance, address accuracy, and network adequacy. </p><p>To kick things off, we sat down with Dave Medlock, founder of<a href="https://mavenonehealth. com" target="blank" rel="noopener nofollow"> <u>Maven One Health</u></a> and a contributing thought leader, to discuss why clean provider data is essential for achieving peak regulatory compliance and meeting requirements with ease, thereby avoiding serious consequences if it isn’t done correctly.

<p>When the digital world falters, our goal is simple: stay steady for our customers. </p><p>At Smarty, reliability isn’t a bragging point, but rather a promise. </p><p>We’ve built a platform designed to keep running even when others stop, using a vendor-agnostic, redundant infrastructure grounded in engineering best practices that weather disruptions with quiet consistency. </p><p>Our customers depend on uninterrupted address data services. </p><p>And, we take that trust seriously. </p><p>And because we trust you, we’re offering a <a href="https://www.

<p>An enterprise-level customer of Smarty’s recently shared how impressed they were with our accessibility-first approach, inquiring about how we designed our tools to function in a way that feels equitable and usable for everyone. </p><p>At Smarty, one of our core values is <i>outwardness</i> — seeing people as people, not objects or caricatures. Every person who interacts with our tools has their own needs, wants, and objectives, and accessibility is one of the most meaningful ways we connect with people - an area we’re striving to improve.

<p>Looking to build a direct mail marketing campaign? You’ve come to the right spot. </p><p>Before you can send marketing mail like a pro, you’ll need to build a list of verified addresses. Otherwise, frequent misdeliveries and costly redeliveries can take the wind right out of your campaign’s sails. On top of that, a bad address list could lead you to miss out on mind-blowing postal discounts. 😱</p><p>Don’t let bad addresses capsize your campaign. With a <a href="https://www. smarty. com/products/us-master-address-list"><u>US Master Address List</u></a> of over 210 million verified addresses—available by state, county, or nationwide—and shipshape <a href="https://www.

<p>For two days, Smarty users gathered together with other address data experts for Pinpoint, Smarty’s first virtual user conference, where developers, industry experts, and product specialists talked all things addresses and pulled back the curtain on address data solutions. </p><p>Attendees asked questions about cloud-based software, the impact of accurate address data on fintech and insurance companies, and the ROI of good address data across all industries. </p><p>Plus, attendees got to take a peek behind the scenes and see what makes Smarty’s address data solutions tick.

<p>For two days, Smarty gathered address data experts for Pinpoint, our first-ever virtual user conference. There, developers, product specialists, and industry experts delved into the nitty-gritty details of address data that you need to understand in order to succeed in your industry. </p><p>Attendees learned how to process addresses faster (much faster) than the blink of an eye, with and without using code! </p><p>They also got to look under the hood on how insurance is evolving and becoming even more efficient than ever to create a “delightful user experience.

<p>You’ve maybe chosen an address data provider (or maybe you’ve just recently <a href="https://www. smarty. com/blog/falling-out-of-love-with-your-address-data-solution"><u>fallen out of love</u></a> with the one you’ve got). Now comes the time to really test what matters: implementation. Even the best solution falls short if it’s hard to integrate, confusing to use, or impossible to maintain. </p><p>This blog is part of our <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">five-part series, <i>What to look for in an address data solution</i></a><i>.

<p>Selecting the right address data solution is only the beginning. Rolling it out successfully, resolving issues quickly, and keeping it performing at its best all depend on the quality of support behind it. </p><p>This blog is part of our <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">five-part series, <i>What to look for in an address data solution</i></a><i>. </i> </p><p>Previously, we discussed what it means to be accurate, what questions to ask any address data provider before entering into a contract with them, and how to avoid the accuracy “validation gap.

<p>Once you know what capabilities you need, the next challenge is choosing a provider that actually delivers—pun intended. <br><br>This blog is part of our <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">five-part series, <i>What to look for in an address data solution</i></a><i>. </i> </p><p>Previously, we discussed the need to find an address data solution that understands the importance of speed, scalability, and reliability, enabling you to maintain automated, efficient, and accurate workflows in any industry that deals with addresses.

<p>Not all address tools are created equal. The right platform should do more than validate—it should verify, enrich, and future-proof your data. </p><p>This blog is part of our <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">five-part series, <i>What to look for in an address data solution. </i></a> </p><p>Previously, we discussed the hidden costs of poor address data, including misdeliveries, lost revenue, billing errors, and operational inefficiencies.

<p>If data is the lifeblood of your business, addresses are the veins that carry it. They connect every operation—from shipping to customer service to compliance. </p><p>Yet, address data is often overlooked until it breaks something expensive. </p><p>This post kicks off <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">our five-part series, <i>What to look for in an address data solution</i></a>—a practical guide to building a smarter, cleaner, and more reliable address data strategy.

<p>Tariffs are spiking. Shipping costs are climbing. Margins are shrinking. </p><p>You can’t control global trade policy, but you can control how efficient and accurate your operations are in response. </p><p>Most ecommerce teams, logistics planners, and data managers miss one of their best cost-saving opportunities: addressing accuracy. </p><p>Bad address data isn’t hidden. It sits in your systems, shows up in carrier returns, and quietly drains profits every day. </p><p>When tariffs rise to 15 to 50 percent in some product categories and import volumes are falling, every shipment becomes more expensive, every delay costs more, and every lost customer hurts more.

<p><strong>OREM, UT, August 18, 2025</strong>—Smarty®, the leader in address data intelligence, is inviting developers, data decision-makers, and certified address nerds to join our first-ever 2-day virtual user conference: <strong>Pinpoint</strong>. </p><p>This interactive online event will begin on November 11, 2025, and bring together a verifiably fun mix of industry experts, technical deep dives, and business-boosting insights. Participants will walk away with a better understanding of how address validation, geocoding, data enrichment, and autocomplete can solve their toughest data challenges—and maybe even score some sweet prizes while they’re at it.

<p>Your product might be HIPAA and ACA-compliant in theory, but a mistyped ZIP Code or invalid apartment number can still trigger privacy violations, eligibility errors, and failed mailings. Misdirected mail is explicitly named in HIPAA breach cases. </p><p>For example, the Health and Human Services (HHS) Office for Civil Rights (OCR) has publicly cited misrouted or misaddressed mail as a cause of HIPAA breaches in their <a href="https://ocrportal. hhs. gov/ocr/breach/breachreport. jsf" target="blank" rel="noopener"><u>breach portal</u></a>.

<p>The Smarty dashboard is your central hub for managing address verification, geocoding, and property data services. Whether you're just starting or looking to optimize your current setup, understanding the dashboard's full capabilities can significantly streamline your address data operations. <br><br>We recently held a webinar in which we reviewed all of the Smarty dashboard's items and features. Missed it? That's OK; we've got all the information right here. You can expect to read about:</p><ul><li>Accessing your dashboard</li><li>Setting up your account for success</li><li>Understanding your active subscriptions</li><li>Managing API keys effectively</li><li>Streamlining billing and financial management</li><li>Staying informed with smart notifications</li><li>Team management and access controls</li><li>Web tools</li><li>Making the most of free trials</li><li>Key takeaways</li></ul><p>Let’s get going!</p><h2>Accessing your dashboard</h2><p>Getting to your dashboard is straightforward.

<p>Ever wondered, “Where did all my lookups go?!” Without proper API management, you may burn through your lookups quicker, experience runaway code, and encounter unexpected usage. </p><p>That’s why Smarty created usage by key (included in all annual plans), limit by key, and rate limit by key (included in some plans; you can add them by contacting sales) for its APIs. </p><h2>Why key management matters</h2><p>Common API usage challenges (problems to solve):</p><ul><li data-list-item-id="e1f93338cebbf942c30f470743b45090b">Unexpected spikes in lookups</li><li data-list-item-id="e399e9bad571df9f41cca7db42451e951">Difficulty tracking specific key usage</li><li data-list-item-id="e6944c9618c7305816fb0a80ce5ba713f">Which keys are calling which Smarty license</li><li data-list-item-id="edad2219e3c0019bd7a34068ff1ac1765">Need for better control over API consumption</li><li data-list-item-id="e8ed7e2f1b5261d3bfaba23b55d1bb27b">Difficulty allocating Smarty lookups across an organization</li></ul><p>With Smarty's key management features, you <a href="/blog/usage-notifications-and-lookup-limits">gain more control by having better visibility of your usage</a>, eliminating the element of surprise (you know, the bad kind, like when you’re suddenly out of lookups).

<p>Insurance is drowning in data. <br><br>Some of it’s a goldmine, but much of it’s misleading or incomplete. The sheer volume of information available today—third-party databases, public records, customer input—means that insurers are often using data they can’t fully trust. </p><p>That’s a big deal. Faulty data leads to underpriced policies. It also leads to overpriced premiums, which turn away potential customers and damage NPS, as well as allows your teams to build faulty risk models. This ultimately leads to destabilized portfolios and paying out more than your fair share in claims, potentially leading to a bankrupt program rather than a profitable one.

<p>This June, Klarna and PayPal made some big moves into the physical card space. Klarna teamed up with Visa to launch a BNPL (buy-now-pay-later) debit card, while PayPal’s partnership with Mastercard aims to help the brand make the jump from phone to wallet. </p><p>Coupled with other wave-making announcements like <a href="https://stripe. com/newsroom/news/sessions-2025#:~:text=Reinventing%20global%20money%20management%20with,acquisition%20of%20stablecoin%20platform%20Bridge. " target="blank" rel="noopener"><u>Stripe’s all-in moves on AI and stablecoins</u></a>, PayPal and Klarna’s announcements emphasize a broader industry shift as fintechs transform from niche digital players to comprehensive financial services platforms.

<p>Ask most product owners about their address data, and they’ll probably tell you that “it’s good enough. ” But when it comes to address data integrity, the word “enough” should give you serious pause. </p><p>When it comes to address data, “close enough” is how businesses end up with wasted marketing spend, compliance headaches, failed deliveries, and policies that don’t hold up. It doesn’t matter if you're underwriting insurance on a home, scheduling a broadband install, or mailing a benefits enrollment kit—accuracy isn’t a nice-to-have.

<p>Healthcare fraud isn’t just an occasional headache—it’s a <a href="https://www. pymnts. com/identity-theft/2022/synthetic-identity-fraud-costs-businesses-billions-each-year-data-shows" target="blank" rel="noopener"><u>$20 billion-a-year black hole</u></a> draining financial institutions. </p><p>And that’s just the fraud we know about. </p><p>As healthcare systems become more complex, fraudsters are also getting smarter, faster, and more creative at exploiting vulnerabilities, especially in address verification.

<p>Address autocomplete is a powerful tool for improving form completions and ensuring users select real, deliverable addresses at entry. However, to maintain long-term data integrity and enhance address-related insights, address verification is a necessary complement. Here’s why:</p><p><strong>1. Gain up to 55 points of metadata per verified address</strong><br>Autocomplete provides real-time address suggestions, while address verification appends additional metadata. Address verification enhances each address with up to 55 points of data, such as:</p><ul><li>ZIP-9 level accuracy geocoordinates (rooftop accuracy also available)</li><li>ZIP+4 Codes</li><li>Residential Delivery Indicator (RDI) to identify residential vs.

<p>There are plenty of address data solutions in the sea. You might need to let them off the hook if:</p><ul><li>Their data accuracy is suffering<ul><li>Too many <a href="https://www. smarty. com/articles/address-false-positives"><u>false positives</u></a></li><li>Spotty data availability (lack of international support? Beuller?)</li><li>Off-the-mark geocoding (not truly <a href="/blog/us-rooftop-geocoding-reverse-geocoding-announcement"><u>rooftop-level accurate</u></a>)</li><li>Missing data enrichment (<a href="/articles/what-is-rdi"><u>RDI</u></a>, <a href="/articles/county-fips-codes"><u>FIPS</u></a>, <a href="/products/features/smartykey"><u>unique ID</u></a>, <a href="/articles/secondary-address"><u>secondary addresses</u></a>, etc.

<p>Shipping optimization is rapidly evolving the retail landscape with advancements in shipping technology. From using robotics to increase efficiency and protect workers from dangerous jobs to autonomous vehicles<strong> </strong>and drones taking items to hard-to-reach areas, shipping has drastically evolved from the infancy of ecommerce in the 1990s. </p><p>Sure, the 90s are currently having a pop culture resurgence, but your customers don’t want their shipping experience to go retro. One of the most impactful ways to ship effectively is to use a Shipping Execution System (SES).

<p>Here is a day to consider protecting sensitive data, whether it's names, addresses, social security numbers, telephone numbers, email addresses, driver's license numbers, passport numbers, financial data, or biometric records! Today's the day to double-check your systems and ensure accurate information management. </p><p>It’s Computer Security Day, baby! </p><p>2-factor authentication? Check. Fingerprint and facial recognition? Check. Passwords over 15 characters long with alternating capital and lowercase letters, symbols, and numbers? Check!</p><p>Your IT team is metaphorically making you double-pull on that yellow tab to ensure you’re strapped in securely.

<p>In an age where we treat digital devices like freshly-grown appendages, our obsession with Generative AI is only natural. With minimal prompting, GenAI can write songs, novels, poetry, and more. Some GenAI creations turn out pretty okay, and some turn out less okay (look at this bear/fish hybrid we made), but that’s part of the fun. </p><p><img src="https://d3jlqkabnnke2x. cloudfront. net/bearfish448336d1ad648451. webp" alt="bearfish-448-336. webp" width="448" height="336"></p><p>As GenAI becomes more prominent in our personal and work lives, so too do concerns about its effects.

<p><strong>Webinar recap:</strong> In a recent webinar, we showed how address data tools help managers improve business performance in the following areas:</p><ol><li data-list-item-id="e3437de224f424dd4db54b165d09f884d">Network Planning</li><li data-list-item-id="ec04c69801a00e1e1b5f2f18b9be3763c">Asset Management</li><li data-list-item-id="eb514e1e10ce721297ddb7c7523017ea6">Customer Acquisition and Retention</li><li data-list-item-id="e2f2fcd4c9a7f99d50b6ad63ca596cdd6">Data Blending</li><li data-list-item-id="e114cea01972a1d8fc653444da45bf505">Mail and Parcel Delivery</li><li data-list-item-id="e75f120878ebda35faa58850c0f07e2b5">Fraud Reduction</li></ol><h2>1.

<p>In a world where the lines between digital and physical spaces blur, the health of our computers has a massive impact on our productivity and overall ability to perform well at work. </p><p>Clean Out Your Computer Day, observed on the second Monday of February, is the perfect opportunity to ensure that we declutter and optimize our virtual spaces. Just as we regularly clean our homes and offices, this day underscores the importance of maintaining a streamlined, efficient computer setup. </p><h2>The digital declutter: Where to start</h2><p>Starting with the basics, sift through your files and programs.

<p>Smarty™ recently hosted an enlightening webinar on Project US@, a vital initiative in health information technology. The webinar, led by Wes Arnold, Team Lead of Product Marketing, provided insights into Project US@ and its significant role in patient data management. </p><h3>What is Project US@?</h3><p>Project US@ is led by the Office of the National Coordinator for Health Information Technology in collaboration with HSC and AHIMA. The final version 1. 0 was released on January 7, 2022. </p><p>The goal? The initiative's main objective is to establish a standard approach for representing patient addresses across all health IT systems.

<p>In the mystical and beloved land of Middle-earth envisioned by J. R. R. Tolkien, we find a powerful lesson encapsulated in the gentle beings of the Shire, the hobbits. As the world celebrates Hobbit Day today, we at Smarty™ take a moment to reflect upon the substantial parallels between Tolkien's humble hobbits and the fundamental principles steering the realm of address data intelligence. </p><p><img src="https://d3jlqkabnnke2x. cloudfront. net/EWVdvH75wDvvujrrSpdLAeJy0he6p6Oj1m2dccjXT8SVih8I04esdk6PHLMwI1M1NYMhrtdk5mSOh1hhJSFW7yySfE9Psv3E39WiR5ovQOlRwnzeiwJneVJwTaKBkgFqIFVbjcEeN8kVRzQ89b019f178eb8d8c4a.

<p>Address keys can be used to improve data blending, update and enrich addresses, reduce data processing time, and protect personally identifiable information. In this webinar, we brought in our product marketing manager John Hickey to teach about what they are, how they work, why they're crucial for data management, the different types available, what to look for in one, and what to avoid. </p><p>Ultimately, John pointed out five primary uses for address keys:<br>1. Update Address Changes</p><p>2.

<p>Crowd-source data is a term that has gained significant traction in recent years. In a recent webinar, we brought in our own Adam Charlton to talk about what can and can’t be trusted when using Open Source or Crowd-Sourced address data. </p><h2>Defining crowd-source data</h2><p>At the outset, it's imperative to understand what we mean by crowd-source data. It essentially refers to data that is both gathered and curated by individuals. The distinguishing feature here is that the data's curation process isn't dictated by a centralized authority or stringent verification system but by the same community that's gathering and supplying the data.

<p>Handling address data is such a routine occurrence for health insurance providers that it’s not the first thing that would come to mind as being a liability. However, the reality is that discrepancies and inaccuracies in address data can have far-reaching consequences, posing serious privacy and compliance risks. Healthcare fraud, reputational damage, and financial penalties are just a few examples of the potential hazards. </p><p>In this blog, we’ll delve into three common types of privacy and compliance risks resulting from incorrect or incomplete address data.

<p>When it comes to physical health, sometimes the smallest things can have a big impact. A microscopic virus or a small injury can develop into a life-threatening infection before you even know it’s there — and conversely, a tiny pill or ointment can save a life. </p><p>The little things matter when it comes to health data, too. In particular, address data is a small part of a patient profile that can have far-reaching effects if it is incorrect or incomplete. Address data is a key information point at the center of billing and communication with patients, and even a slight mistake in an address—a missing unit number or a misspelled street name—can make mail undeliverable.

<p>Ever since the <a href="https://www. healthmarkets. com/resources/health-insurance/american-healthcare-history/"><u>first Blue Cross health insurance plan</u></a> was provided to Texas schoolteachers in 1929 for a monthly fee of $6, health insurance providers have formed the backbone of the American healthcare system. </p><p>Today, as that system faces ongoing scrutiny, health insurance providers are still at the heart of the action, striving to connect patients to the highest possible quality of care while navigating significant changes including rising costs, digital transformation, medical advances, customer expectations, and ever-present regulations.

<p>Your business generates data with every digital ad you run, every purchase order, every promotional mailing, and every customer survey you do. And every time one campaign wraps up, another starts. Developing a solid database cleansing and consolidation strategy can help prevent a database full of holes and information gaps. </p><p>Why does database cleansing matter? Your revenue will diminish if you rely on bad data to make strategic business decisions. In our ebook, 5 Ways Companies Use Address Verification to Improve Business Results, we discuss how to use address verification software to cleanse databases and merge datasets.

<p>Picture this. </p><p>You're traveling through another dimension, a dimension not only of sight and sound but of mind. A journey into a wondrous land whose boundaries are that of imagination. That's the signpost up ahead - your next stop, the Twilight Zone!</p><p>Can you hear the 🎵 dee dee dee doo dee dee dee doo 🎵?</p><p><img src="https://d3jlqkabnnke2x. cloudfront. net/blackandwhiteabstractswirlingbackground350263a6becb3862. webp" alt="Abstract black and white swirl" width="350" height="263"></p><p>That is the familiar introduction to a show that would boggle our minds and twist reality as we know it.

<p>If you’ve decided to embark on a journey of data governance, you’ll want to check out the full ebook “<a href="https://www. smarty. com/ebooks/data-governance-an-executive-survival-guide">Data Governance: An Executive’s Survival Guide</a>. ” The following is but one chapter of the guide. </p><h2>Tools available for data governance</h2><p>By outlining and implementing data quality control guidelines, data governance software helps organizations meet regulatory standards, improve security, and increase employee efficiency.

<p>We have the luxury at Smarty of working with some fantastically intelligent, kind, friendly, and in many cases, funny individuals. Today we showcase one of those fantastic individuals, Ryan Cox. </p><p>Ryan has a history of high-quality performance while problem-solving and team-building at large software companies along Silicon Slopes. You want experience? Ryan has experience. </p><p>We're talking 61 years collectively in Java, Javascript, Typescript, SQL, Angular, AWS, and loads more. As a key developer at each company he's ever worked at, he's keeping the ball rolling by improving the quality of work we do here at Smarty every day.

<p><a href="https://www. youtube. com/watch?v=WqOvgqT-Kys">Earth Day</a> is celebrated every year on April 22, raising awareness about environmental issues and encouraging people to take action to protect our planet. </p><p>But have you ever considered the connection between <a href="https://youtube. com/shorts/2kH6PDFFZ9I?feature=share">Earth Day</a> and clean address data?</p><p>You probably haven't. But don't worry, because we have. </p><p>Let's take a look at the importance of maintaining clean and accurate address data and how it can contribute to a healthier environment.

<p>In today's digital age, businesses collect vast amounts of data on their customers, including their addresses. However, federal laws are yet to be enacted to protect consumers from businesses that misuse or from hackers who abuse personal data. </p><p>Consumers looking for protection must, for now, rely on various State legislation and privacy protection laws. Businesses must keep abreast of the multiple laws governing consumer rights and take extra measures to protect consumers' personal information, including address data.

<p>Dirty data, which is incomplete, incorrect, inaccurate, or irrelevant data can lead to misinformed decisions and missed opportunities. That's why ensuring your organization's data is clean and accurate is essential. </p><p><strong>Data cleansing</strong> is finding and removing corrupt or inaccurate records from a set of data. It allows you to identify which elements in your database are bad data and ensures your data is accurate and trustworthy. After cleansing, it is best practice for organizations to enrich or append their data to ensure it’s complete, up-to-date, and reliable.

<p>Successful data governance requires more than just rules and policies. It requires a dedicated team of professionals with clear roles and responsibilities to effectively manage and protect the data. </p><p>We recently published <strong>“Data Governance: An Executive’s Survival Guide”</strong>, an ebook that you can download right now. In it you’ll find information on data governance and other important factors in the address data game. </p><p>The following is an excerpt on the section about the different roles and responsibilities involved in data governance.

<p>In today's data-driven world, data security is more important than ever. Data is always at risk for attacks and misuse, and lack of security is an increasing threat. With the rise of phishing attacks and other cyber threats, organizations must be vigilant to protect their data from unauthorized access, theft, and misuse. </p><p>The following is an excerpt from our newest ebook, “Data Governance: An Executive’s Survival Guide”. You can download the entire guide <a href="https://www. smarty.

<p>We recently published an ebook titled <strong>“Data Governance: An Executive’s Survival Guide”</strong>. The following is a sampling of the chapter on data quality. </p><h2>The value of data quality</h2><p><strong>Data is the lifeblood of modern organizations</strong>, providing crucial insights that can drive decision-making and innovation. However, the value of data is only as good as its quality. Poor quality data can lead to costly mistakes, misinformed decisions, and reputational damage.

<p>Master data management is but one section of our recent ebook “Data Governance: An Executive’s Survival Guide”. You can download the full ebook for free <a href="https://www. smarty. com/ebooks/data-governance-an-executive-survival-guide">here</a>. </p><h2>What is master data?</h2><p><strong>Master data</strong> is all the data critical to your business's operation. It's the data that multiple departments depend on to make decisions and drive success. From customer data to product data, financial data to inventory data, master data is the backbone of many organizations.

<p>We're thrilled to share a sneak peek of one of the sections in our latest ebook, "Data Governance: An Executive's Survival Guide. " This guide is a must-have for anyone with a database, and we have packed it with an abundance of critical points and examples that will enlighten and entertain you. </p><p>One of the most valuable assets businesses have is the digital data we work with every day. As more and more data is collected and used, it's important to have a system to manage it effectively.

<p><strong>Certain surprises are fun. Finding out the person in front of you at Starbucks paid for your coffee? Java-tastic! Finding out you've been shipping products to addresses that don't exist? That's a postal catastrophe. </strong></p><p>Luckily, many shipping snafus can be prevented by using address validation software. </p><p><strong>Address validation (or verification) is the process of checking a mailing address against an authoritative address database. If the address matches an address in the known database, it is marked “valid”—meaning it's real.

<p>It’s November, and online shopping is ramping up to its climactic end-of-year blitz. www. blackfriday. com estimates that between Thanksgiving and Black Friday of this year, consumers will spend approximately $13 billion (<a href="https://www. smarty. com/blog/how-to-clean-address-data-for-the-holiday-rush#black-friday-predictions">1</a>). </p><p>That’s great news for your business. But if you don’t have the right tools in place to help you meet that demand, you might be left wishing you had better prepare.

<p>You've asked for it, and now you’ve got it. The next time you log into your Smarty account, you’ll see the option to log in to Smarty using your Google account. </p><p>In this blog, we'll cover how to:</p><ul><li><a href="#merge-an-existing-smarty-account-with-google">Merge an existing Smarty account with Google</a></li><li><a href="#verify-your-login">Verify your login</a></li><li><a href="#create-a-new-free-smarty-account-with-google">Create a new free Smarty account with Google</a></li></ul><h2>Merge an existing Smarty account with Google</h2><p>Merging your account with your Google account will not affect your available lookups, security keys, or any other part of your Smarty account.

<p>No matter the industry, data security is, and always will be, paramount. Data breaches can cause significant revenue loss and customer trust. </p><p><strong>No doubt you remember the 2017 Equifax data breach. This breach affected 148 million records, including social security numbers, birth dates, addresses, and, in some cases, driver's license numbers and credit card information. Equifax paid out $700 million in damages to help people affected by the data breach, and suffered through reputational damage and congressional inquiries.

<p>Since the coronavirus pandemic swept the globe in early 2020, organizations have realized that being successful in the digital age requires agility not just in software development and delivery, but also in business strategy and operational execution. </p><p><strong>Achieving agility in your business's actions and reactions requires a culture of continuous improvement—and the right software to support those actions!</strong></p><p>Every company relies on a network of complex systems and software, including Customer Relation Management (CRM), Enterprise Resource Planning (ERP), Business Intelligence (BI), Geocoding, Address Validation, and more.

<p><strong>Are you looking to use an API to verify addresses and convert them to latitude and longitude coordinates?</strong></p><p>Maybe you also need to standardize addresses in order to de-duplicate records across millions of addresses in your database too. That's right, we're talking about validating, standardizing, and bulk-processing geocodes with a geocoding API. </p><p><strong>There are </strong><a href="/articles/geocoding-api-comparison"><strong>several options out there</strong></a><strong>, so let us tell you how </strong><i><strong>speed</strong></i><strong> sets Smarty apart from the rest.

<p><strong>September 22, 2020 - PROVO, UTAH</strong> - <a href="/">SmartyStreets</a>, the leader in location data intelligence, announces the release of their <a href="/products/us-rooftop-geocoding">US Rooftop Geocoding</a> and <a href="/products/apis/us-reverse-geocoding">US Reverse Geocoding</a>. These new products will provide customers with the highest precision geocodes available in the market today. </p><p>Most other geocoding providers provide “parcel-centroid” geocodes. That means that the geocodes are approximations of the center of a property or parcel.