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74 items tagged ”Address autocomplete”

By John Hickey, Bailey Hendrickson on October 22, 2026
Learn why healthcare data quality is essential for interoperability, better patient outcomes, and operational efficiency with practical best practices.
By Bailey Hendrickson, John Hickey on October 20, 2026
Learn how HIPAA data governance protects PHI through data quality, access controls, audit trails, and address verification best practices.
By Bailey Hendrickson, Kajsia McCoy on October 19, 2026
Telecom teams can boost routing, scheduling, and customer service by optimizing field operations with precise, verified address data.
By Bailey Hendrickson, John Hickey on September 22, 2026
Learn how to improve the patient registration process with digital workflows, address verification, and automation to reduce errors and speed check-in.
By John Hickey, Brielle Paul on September 14, 2026
Learn how healthcare revenue cycle management works and how accurate patient data improves clean claims, billing accuracy, reimbursement, and revenue performance.
By Brielle Paul, Ryan Muir on September 7, 2026
Learn how location intelligence for insurance improves underwriting, property risk analysis, claims, fraud detection, and portfolio decisions.
By Ryan Muir, Bailey Hendrickson on September 4, 2026
Learn how data integrity improves business intelligence for reinsurance, supporting underwriting, analytics, compliance, risk modeling, & better portfolio decisions.
By Bailey Hendrickson, John Hickey on July 20, 2026
Learn how healthcare address validation and verification improve patient data accuracy, compliance, billing, and operational efficiency.
By Trent Howell, Bailey Hendrickson on July 14, 2026
OREM, UT, July 14, 2026 —After a wickedly successful user conference in November 2025, Smarty®, the leader in address data intelligence, is bringing back Pinpoint, a free virtual user conference for developers, data leaders, operations teams, and certified address nerds everywhere. Pinpoint 2026 kicks off on October 22–23, 2026, and teaches you how to fight address chaos in your database by reducing failed deliveries, increasing form conversions, improving fraud detection, honing risk pricing, strengthening customer insights, and providing cleaner data workflows.
By John Hickey, Dave Medlock, Bailey Hendrickson on July 6, 2026
In the first two parts of this series , we looked at how provider location data shapes the healthcare experience from the outside in. First, we sat down with Dave Medlock , CEO and founder of Maven One Health and a contributing thought leader. We covered how inaccurate provider locations create access issues—making it harder for members to find care, trust directories, and navigate networks—and expose healthcare organizations to compliance risks. Then, we looked at how those same data issues show up in member experience, driving frustration, delays, and unnecessary friction at critical moments.
By Adam Charlton, Bailey Hendrickson on June 29, 2026
Understanding cities seems simple until you try to validate an address. Most people think of a city as a place on a map with boundaries, a local government, and maybe a fierce rivalry with the town next door. They aren't wrong. But in address validation , “city” can mean something a little different. Sometimes it means the default city assigned to a ZIP Code . Sometimes it means an alternate city name that USPS recognizes. Sometimes it means a neighborhood, a census-designated place, or a local name people use even though it isn’t technically a city.
By John Hickey, Brielle Paul on June 18, 2026
Improve healthcare provider data accuracy and compliance to reduce risk, ensure regulatory alignment, and streamline operations.
By Ryan Muir, Bailey Hendrickson on June 1, 2026
Learn what a Puerto Rican urbanization code is, why USPS requires it, and how to find and format it correctly for accurate address delivery.
By Kajsia McCoy, Brielle Paul on May 15, 2026
Yes! Address autocomplete can really reduce entry time by up to 80%. BUT THAT SOUNDS CRAZY, right? Your scrutiny isn’t unwarranted. It’s why this blog exists. Let’s break down what “reducing entry time by 80%” actually means. Along the way, we’ll look at real-world studies and usability research to see how typing effort, form friction, and address type affect entry time. Here’s what we’ll cover: What does “80%” actually refer to? Why reducing keystrokes reduces time: The Keystroke-Level Model Why multi-field address forms create friction The mobile multiplier How autocomplete changes the interaction model Side-by-side comparison Why this matters for business TL;DR What does “80%” actually refer to? When we say address autocomplete can reduce entry time by up to 80%, we’re not talking about stopwatch time measured from the first keystroke to the last.
By Ryan Muir, Bailey Hendrickson on May 6, 2026
Learn what P&C insurance digital transformation means, where it delivers ROI (claims, underwriting, servicing), and the biggest challenges to plan for.
By Bailey Hendrickson, Ryan Muir on April 6, 2026
For P&C underwriters, the future of underwriting isn’t just moving from paper to predictive models—it’s moving from processing information to interpreting it.
By Adam Charlton, Brielle Paul on February 27, 2026
The benefits of reliable, easy-to-implement address data are straightforward. Actual addresses, on the other hand, aren’t always so cut and dry. If you’re looking to become an expert in everything that begins or ends with an address, this series is for you. We’ll demystify the types of addresses that have developers scratching their heads and introduce you to the tools keeping your address data best-in-class. Come one, come all, and enter the wonderful world of peculiar addresses! Let’s see what’s on exhibit.
By Jeffrey Duncan, Bailey Hendrickson on February 3, 2026
If you’ve ever run into an address that seems to exist in more than one place, congratulations—you’ve discovered the world of ambiguous address matches. They’re the Schrödinger’s cat of location data: valid, yet potentially two distinct locations. This blog will focus on a few key things: What are ambiguous address matches? Why ambiguous address matches matter for compliance and customer service How to handle matches with address ambiguity Why you should inform your customers of ambiguous address matches Our final thoughts on ambiguous address matches What are ambiguous address matches? An ambiguous address match occurs when an entered address resolves to two or more valid locations with slight but meaningful differences.
By Bailey Hendrickson, Andrew Townsend on November 28, 2025
For two days, Smarty gathered address data experts for Pinpoint, our first-ever virtual user conference. There, developers, product specialists, and industry experts delved into the nitty-gritty details of address data that you need to understand in order to succeed in your industry. Attendees learned how to process addresses faster (much faster) than the blink of an eye, with and without using code! They also got to look under the hood on how insurance is evolving and becoming even more efficient than ever to create a “delightful user experience.
By Andrew Townsend, Brielle Paul on November 28, 2025
For two days, Smarty users gathered together with other address data experts for Pinpoint, Smarty’s first virtual user conference, where developers, industry experts, and product specialists talked all things addresses and pulled back the curtain on address data solutions. Attendees asked questions about cloud-based software, the impact of accurate address data on fintech and insurance companies, and the ROI of good address data across all industries. Plus, attendees got to take a peek behind the scenes and see what makes Smarty’s address data solutions tick.
By John Hickey, Bailey Hendrickson on November 14, 2025
Once you know what capabilities you need, the next challenge is choosing a provider that actually delivers—pun intended. This blog is part of our five-part series, What to look for in an address data solution . Previously, we discussed the need to find an address data solution that understands the importance of speed, scalability, and reliability, enabling you to maintain automated, efficient, and accurate workflows in any industry that deals with addresses. Today, we’ll focus on the hidden costs of inaccurate data, defining and combating the “validation gap”, and why it’s important in any industry.
By John Hickey, Bailey Hendrickson on November 12, 2025
Not all address tools are created equal. The right platform should do more than validate—it should verify, enrich, and future-proof your data. This blog is part of our five-part series, What to look for in an address data solution. Previously, we discussed the hidden costs of poor address data, including misdeliveries, lost revenue, billing errors, and operational inefficiencies. These creep up because companies mistakenly assume that their CRM or ERP already validates and standardizes addresses.
By Andrew Townsend on October 27, 2025
Let's be honest, when it comes to addresses, “'close enough” just isn't good enough. At our recent panel discussion with Smarty’s product team members, we really dug deep into what makes address validation work and why it's so crucial for businesses. The themes spanned from Google Maps myths to international quirks, from “non-postal” mysteries to best practices for keeping databases clean. Why Google isn’t the benchmark One of the most common statements we hear from other business owners is the “but Google Maps says…” objection.
By Andrew Townsend, Bailey Hendrickson on October 9, 2025
November 2025 | 100% online | 100% awesome Join us this November for the Smarty Virtual User Conference, a two-day event packed with insights, tools, laughs, and $1000 worth of prizes. This event is for you, whether you’re optimizing delivery accuracy, improving compliance, or just trying to figure out if your neighbor really has a breakfast nook. What to expect 2 days, 12 hours of content, zero fluff Live sessions from address data pros Hands-on demos of Smarty’s latest tools and plugins Giveaways galore, like gift cards, swag, and even a chance at a massive LEGO set Hidden Easter eggs throughout the event (no, seriously—find them and win) An after-party with games (shoutout to Brady Amundson) Tailored tracks for every role For developers Roll up your sleeves.
By Adam Charlton, Brielle Paul on October 7, 2025
The benefits of reliable, easy-to-implement address data are straightforward. Actual addresses, on the other hand, aren’t always so cut and dry. If you’re looking to become an expert in everything that begins or ends with an address, this series is for you. We’ll demystify the types of addresses that have developers scratching their heads and introduce you to the tools keeping your address data best-in-class. Come one, come all, and enter the wonderful world of peculiar addresses! Let’s see what’s on exhibit.
By Andrew Townsend, Bailey Hendrickson on August 20, 2025
Address data accuracy isn't just about getting mail delivered. Having quality address data will directly impact revenue, compliance, and customer experience. In a recent webinar , we explored real-world customer stories showing how companies across industries leverage address verification and geocoding to solve expensive problems and unlock new opportunities. Healthcare data: Compliance and accuracy at scale Curatus , a healthcare data provider, faced a critical challenge with provider directory accuracy.
By Brent Francom, Bailey Hendrickson on July 21, 2025
You finally track down an essential addition to your collector’s set of [insert item of your choice], and you're hyped to buy it until the chaos begins. The cart is hidden in a fly-out on the side, cluttered with blocky, overwhelming text. You spend way too long just trying to find the "Proceed to Checkout" button. 👎 That’s bad UI (user interface): messy, confusing design that makes navigation a chore. You make it to the checkout and start entering your info, but the site keeps rejecting your address.
By Ryan Muir, Bailey Hendrickson on July 9, 2025
If you’re an insurtech company, here’s something you might not have high on your roadmap, but should: application pre-fills. Most insurtechs are focused on the big-ticket items—policy management, quoting engines, claims systems, or risk modeling. And those are excellent, worthwhile ventures. But if you want your insurance carrier clients to really win (and keep renewing with you), you need to help them solve one of their biggest CX + compliance pain points: the insurance application process.
By Ben Roden, Brielle Paul on June 16, 2025
This June, Klarna and PayPal made some big moves into the physical card space. Klarna teamed up with Visa to launch a BNPL (buy-now-pay-later) debit card, while PayPal’s partnership with Mastercard aims to help the brand make the jump from phone to wallet. Coupled with other wave-making announcements like Stripe’s all-in moves on AI and stablecoins , PayPal and Klarna’s announcements emphasize a broader industry shift as fintechs transform from niche digital players to comprehensive financial services platforms.
By Trent Howell, Bailey Hendrickson on May 22, 2025
OREM, UT, May 2025—The Stevie Awards announced that Smarty won the bronze medal for “ Achievement in Customer Satisfaction. ” We’re thrilled to have received this award, as winning a Stevie signals that our customers trust and love Smarty products. What are Stevie Awards? Winning a “Stevie” is a prestigious honor for businesses, often referred to as the “Oscars of the business world. ” Each year, thousands of entries from around the globe are submitted to The American Business Awards® to be judged by more than 200 industry professionals.
By Kajsia McCoy, Bailey Hendrickson on May 12, 2025
“Remote shopping, while entirely feasible, will flop. ” Time Magazine (1966) . This statement is laughable in today’s society. In the last 60 years, online purchasing has become a daily event, and more online purchases are being made every year. In fact, ​In 2024, total ecommerce sales in the United States reached approximately $1. 19 trillion , marking an 8. 1% increase from 2023. Notably, ecommerce accounted for 16. 1% of total retail sales in 2024, up from 15. 3% the previous year. These purchases aren't just small dollars anymore.
By Kajsia McCoy, Bailey Hendrickson on May 9, 2025
Getting deliveries right starts with getting addresses right. In today’s “I want it now“ world of online shopping, customers expect their orders to show up on time and without any hiccups. And the stakes are high: 87% of customers trust brands with excellent customer service . That’s a big deal when it comes to loyalty. But when something goes wrong — like a package sent to the wrong place, delayed by days, or lost in shipping limbo — trust takes a nosedive. Frustrated customers are less likely to come back and more likely to spread the word (the not-so-good kind).
By Kajsia McCoy, Bailey Hendrickson on April 24, 2025
OREM, UT, April 2025—Today, RetailTech Breakthrough Awards announced that Smarty won the “Location Analytics Solution of the Year” award. This is a big win for Smarty because we know that means we’re helping customers just like you achieve pristine address data solutions. YAY! Smarty has been named the "Location Analytics Solution of the Year" by the RetailTech Breakthrough Awards ! This prestigious award recognizes top innovators in retail technology, with thousands of nominations from companies worldwide.
By John Hickey, Bailey Hendrickson on April 14, 2025
Address autocomplete is a powerful tool for improving form completions and ensuring users select real, deliverable addresses at entry. However, to maintain long-term data integrity and enhance address-related insights, address verification is a necessary complement. Here’s why: 1. Gain up to 55 points of metadata per verified address Autocomplete provides real-time address suggestions, while address verification appends additional metadata. Address verification enhances each address with up to 55 points of data, such as: ZIP-9 level accuracy geocoordinates (rooftop accuracy also available) ZIP+4 Codes Residential Delivery Indicator (RDI) to identify residential vs.
By Kajsia McCoy, Bailey Hendrickson on March 18, 2025
We know it’s not New Year's anymore, but we can still push for improvement and efficiency in our lives. Maybe you’ve lapsed on that goal to be healthier or slightly slipped on your new reading and writing regimen. No worries. Not only are we here to remind you to KEEP GOING on whatever goals you have, but we’re also here to give you an easy-to-implement solution that will create shipping efficiency and stop sending packages into the void. I mean, we’re assuming you don’t like wasting money.
By John Hickey, Bailey Hendrickson on March 12, 2025
Let's start with a number that should make every hospital administrator do a double take: $17. 4 million. That’s how much the average hospital loses annually—just from denied claims due to patient misidentification. This isn’t from equipment costs, not from staffing shortages, and not even from insurance negotiations—just from keeping bad patient data. Surely, our forms aren’t that bad. (Yes, they are, and stop calling me Shirley. ) But here’s the reality: According to the 2016 Ponemon Misidentification Report , 30% of hospital claims get denied, and over a third of those denials are caused by inaccurate or incomplete patient information.
By John Hickey, Bailey Hendrickson on February 27, 2025
Healthcare is experiencing a dramatic shift in how patient information is stored and managed. Electronic medical records (EMRs) and electronic health records (EHRs) have become the new standard, driven by two powerful forces: everyone has mobile devices and the increase in the human population. A growing problem with clean address data in EMRs and EHRs While EMRs and EHRs offer amazing accessibility and storage capabilities (way better than a filing cabinet), they've also exposed a critical weakness in many healthcare organizations: address data quality.
By Brent Francom, Bailey Hendrickson on February 14, 2025
There are plenty of address data solutions in the sea. You might need to let them off the hook if: Their data accuracy is suffering Too many false positives Spotty data availability (lack of international support? Beuller?) Off-the-mark geocoding (not truly rooftop-level accurate ) Missing data enrichment ( RDI , FIPS , unique ID , secondary addresses , etc. ) They don’t flirt nicely (or at all) with your existing systems They don’t have an accurate address autocomplete solution Your relationship with them has become robotic and mundane (When you need help, you have to talk to a robot instead of a real person for support … ew.
By Andrew Townsend, Bailey Hendrickson on February 6, 2025
In 2024, it’s estimated that online purchases, or ecommerce, made up more than 20% of global retail , with 2. 77 billion people shopping online , and those numbers will only get bigger in the following years. With so much online shopping, more goods and services are being shipped than ever before—including during the height of the Sears catalog in 1970. Side note: If you’re reading this and you don’t know what the Sears catalog was or how much it impacted the average home, it’s worth taking a trip down memory lane and seeing how your elders used to shop.
By Kajsia McCoy, Bailey Hendrickson on January 29, 2025
Shipping optimization is rapidly evolving the retail landscape with advancements in shipping technology. From using robotics to increase efficiency and protect workers from dangerous jobs to autonomous vehicles and drones taking items to hard-to-reach areas, shipping has drastically evolved from the infancy of ecommerce in the 1990s. Sure, the 90s are currently having a pop culture resurgence, but your customers don’t want their shipping experience to go retro. One of the most impactful ways to ship effectively is to use a Shipping Execution System (SES).
By Andrew Townsend on January 13, 2025
The following is based on a true story. Some of the names and relationships have been changed to protect the anonymity of individuals and companies. However, the numbers are 100% accurate. In 2023, I wanted to mail some really fancy cards to 165 businesses. I collected their addresses by asking for them or finding them in their online listing and collected them all in a neat little row. Then, I went a step further and ran these addresses through Smarty's Bulk Address Validation. Everything was set and perfect.
By Kajsia McCoy, Bailey Hendrickson on January 3, 2025
Cart abandonment is the nemesis of ecommerce. With 70% of carts left stranded , every tweak to your checkout process can lead to significant revenue recovery. Here's how to create a seamless experience, win over customers, and boost conversions. PSST! If you like what you see but don’t want to have to read it, here’s a FREE downloadable guide (in checkbox format for your convenience) for all you skimmers out there. We seriously won’t ask you for a credit card… or anything, really. Building a frictionless checkout experience A smooth checkout makes all the difference.
By Kajsia McCoy, Bailey Hendrickson on November 18, 2024
The customer experience (CX) landscape is changing faster than a squirrel on espresso 🐿️☕, driven by technological advancements, consumer expectation evolution, and the need for all things to become digital. Maybe you wanna keep up with the change. That’s great. Or even better, you want to get ahead of all the other guys. That’s where Smarty comes in. Looking at what the future of customer experience will be like in 2025 and beyond (supported by relevant statistics and insights from various studies we’ve collected), address autocomplete and verification play a bigger role than you might suspect.
By Kajsia McCoy, Bailey Hendrickson on November 12, 2024
Webinar recap: The holiday sales race is almost on, and if you’re not prepared with your checkout game plan, you might be left behind with a sea of cart abandonments and “Where’s my order?” calls. But fear not! We recently held a webinar with address data experts Caroline Roweton and Brent Francom to talk about the ways bad address data can WRECK your holliday sales bump. They covered 7 ways you can use address data tools like autocomplete and address verification to crush the competition faster than a Black Friday doorbuster crowd will crush your beautiful holiday displays.
By Kajsia McCoy, Bailey Hendrickson on October 16, 2024
If you’re here, you appreciate a good horror movie, especially around Halloween time. There are many different subgenres of scary movies: slasher, found footage, psychological horror, supernatural horror, monster, folklore, zombie, gothic fiction, paranormal fiction, and the list goes on and on for a frighteningly long time. One thing all horror movies have in common is a scary setting. Maybe the trees are creepy and dead. Perhaps the house is rotting from the inside out. Sometimes, the location has historical significance with real and traumatic events.
By Kajsia McCoy, Bailey Hendrickson on September 24, 2024
Everybody in ecommerce, marketing, or sales knows that it’s not just about the 1st sale–you want customers to come back—a lot. On the surface level, it seems fairly simple to understand why. #MoreMoney 💸 Return customers liked their first interaction with your company and product so much, they’ve returned to purchase from you a second time. There’s no set schedule to when they’ll return again, and they may only make one more purchase. Repeat customers are loyal customers who keep coming back again and again.
By Ryan Muir, Bailey Hendrickson on September 13, 2024
84% of customers say the experience a company provides is as important as its products or services, according to a Salesforce report . Over the past decade, the insurance market has become saturated with endless products and options. Buyers have adjusted and evolved in response to the buffet of insurance options, becoming more sophisticated and specific in what they need and want. To keep these sophisticated buyers at your insurance smorgasbord rather than the other guys’, it’s essential to understand their new and improved expectations.
By Ryan Muir, Bailey Hendrickson on August 20, 2024
For underwriting efficiencies and commercial insurance success, the accuracy and reliability of data are crucial. Accurate data improves the risk assessment process and optimizes the overall workflow, saving both time and money. Leveraging Smarty's high-quality address data solutions, precise rooftop geocoding, address verification with PUIDs, and address autocomplete provides a significant advantage in improving insurance underwriting processes. The significance of a single rooftop geocoding vendor Traditional geocoding cascades pose challenges.
By Holly Joyce, Bailey Hendrickson on August 5, 2024
In an age where we treat digital devices like freshly-grown appendages, our obsession with Generative AI is only natural. With minimal prompting, GenAI can write songs, novels, poetry, and more. Some GenAI creations turn out pretty okay, and some turn out less okay (look at this bear/fish hybrid we made), but that’s part of the fun. As GenAI becomes more prominent in our personal and work lives, so too do concerns about its effects. Artists, writers, marketers, and developers alike are becoming nervous that robots will replace them in their careers.
By Andrew Townsend, Bailey Hendrickson on July 26, 2024
Don’t panic. We’re not telling you to set up your Christmas lights or tune into your favorite holiday station in July. We’re not crazy here (mostly). But also, do your thang. What we ARE saying is that if you’re in ecommerce, you know just as well as Smarty does that you have to start prepping for those big holidays months in advance. Today is as good as any to see how setting up the right real-time address capabilities, like suggesting verified customer addresses as they type, can get your business in the black on Black Friday.
By Andrew Townsend on July 24, 2024
Webinar recap: Ready to take your web forms from "meh" to "wow"? In our recent webinar, we gave tips and tricks and demonstrated live coding magic. The essentials of Smarty's address autocomplete API JavaScript SDK magic made easy Integrating Smarty’s Address Autocomplete API using our JavaScript SDK is a breeze. Smarty also has SDKs for . NET, Android, Go, iOS, Java, PHP, Python, Ruby, and Rust, making setting up client credentials, building functions, and handling address lookups look like child’s play.
By Andrew Townsend on May 1, 2024
In our recent webinar, we hosted Jeffrey Duncan, our Technical Product Manager, who discussed the complexities and nuances of managing address data across various international formats. While seemingly straightforward, addresses are quite complex, especially when dealing with international data. Jeffrey highlighted the variability in address formats, which can range from the number of address lines to the order of address components, differing significantly from one country to another. For instance, while a US address typically follows a structured format, addresses in countries like Germany or India can have a completely different setup, impacting data entry and management.
By Andrew Townsend on March 20, 2024
In the growing world of ecommerce, providing a seamless checkout experience is key for customer satisfaction and conversion rates. Fabletics , a leading activewear brand, embarked on a conversion-improving journey with Smarty™ to enhance their checkout process. We recently hosted a webinar filled with insights from Mel Cummings , Vice President of Product Management and UX at Fabletics. Unlocking ecommerce success Consider this common scenario: your customer is navigating through an online checkout process , only to be thwarted by an error, often related to address entry.
By John Hickey on February 14, 2024
Webinar recap: In a recent webinar, we showed how address data tools help managers improve business performance in the following areas: Network Planning Asset Management Customer Acquisition and Retention Data Blending Mail and Parcel Delivery Fraud Reduction 1. Network planning Accurate address data plays a critical role in overcoming network planning challenges. We presented solutions at each of the following steps in the network planning process: Clean existing address data with US Address Verification Keep incoming data clean with US Address Autocomplete Map all addresses using our US Master Address List and hyper-accurate US Rooftop Geocoding Add context to maps with enriched US Property Data Analyze, get spatial insights, and make confident business decisions 2.
By Andrew Townsend on January 23, 2024
We recently hosted a webinar where Brent Francom and Jeffrey Duncan, two of our Product Managers, talked about the lessons we learned and the improvements we've made in 2023. Here are the highlights. When you process so many addresses, you see things We processed 327 billion+ addresses in 2023, equating to nearly 900 million per day or over 10,000 per second. When you process that many addresses, you find many funny and interesting ones. We keep a "Wall of Shame" with funny and malformed addresses that somehow validate.
By Andrew Townsend on December 12, 2023
With 240 countries supported, each with unique address formats , language variations, and data complexities, verifying international addresses is no simple task. We recently hosted a webinar about the slippery mess of standards and exceptions that make up international address data. We brought in experts Caroline Roweton , product manager, and Acacia Warner , a backend software engineer, to guide attendees through the maze of mastering international address verification. Crumbling under bad address data International addresses may appear straightforward on the surface, but chaotic complexities lurk underneath.
By Ryan Muir on September 28, 2023
Properly implemented address autocomplete can help businesses improve conversion rates by speeding up address entry, improve address data quality by reducing typos, and reduce user frustration related to errant address data. But, if you choose the wrong autocomplete API or make implementation errors, those benefits can evaporate. In our new ebook, "Magical Benefits of Address Autocomplete," where we've compiled valuable insights and implementation tips, including the best practices we'll cover here.
By Trent Howell on August 22, 2023
August 22, 2023 - PROVO, Utah - Smarty , the location data intelligence leader, has secured its place as a finalist in the prestigious 2023 SaaS Awards program, competing in the category of Best SaaS Product for Shipping, Inventory or Vehicle Logistics. Now celebrating its 8th year, the SaaS Awards continues to recognize and honor outstanding SaaS innovations from all corners of the world. Entries from hundreds of companies spanning North America, Canada, Europe, the Middle East, and Australasia were received.
By Andrew Townsend on August 1, 2023
World Wide Web Day on August 1 celebrates the birth of the World Wide Web and its significant impact on modern society. While the Internet and the World Wide Web are not the same (the Web refers to a web of linked pages via hypertext links while the Internet refers to the exchange of information by people on their own computers), the World Wide Web played a crucial role in making the internet accessible and user-friendly to the general public. Let's explore how the advent of the Internet and the World Wide Web have improved address validation and geocoding.
By Ryan Muir on July 17, 2023
Quick deliveries, instant search results, and speedy interactions have become the norm in our fast-paced world. Efficiency in online transactions has never been more critical. This goes double for businesses and their investors who are continuously seeking solutions that balance speed and accuracy. Just imagine a scenario where a customer is filling out a form on your website - the more time it takes, the more likely they are to abandon the process and navigate away. Our new ebook, "Revolutionizing Address Entry: Magical Benefits of Address Autocomplete," delves deeply into this topic.
By John Hickey on June 7, 2023
Did you know that something as simple as a mistyped address could open you and your customers up to potential fraud? Fraud can take a huge bite out of your profits, as well as lead to reputation damage and other risks. It takes most companies an average of 14 months to catch on to fraud happening, resulting in average losses of $8,300 a month. However, you can take steps to reduce fraud, risk, and reputation damage by implementing address verification. 4 common types of address-related fraud 1.
By John Hickey on June 2, 2023
What’s wrong with this picture? Your quarterly web traffic is up, but sales are down. Somewhere in your sales pipeline, friction is stopping leads from converting. Online forms and ecommerce checkout flows are a common source of friction. Did you know? The mean conversion rate for online forms is a mere 21. 5% 76 out of every 100 visitors abandon their cart when they’re unsatisfied with the experience Cart abandonment is responsible for $4. 6 trillion in lost eCommerce sales yearly All the work you put into planning and developing lead generation campaigns—free trial signups, gated resource downloads, etc.
By Jeffrey Duncan on March 9, 2023
Address false positives are dangerous for businesses because it can lead to lost revenue, increased liability, and upset customers Smarty has the solutions!
By Ryan Muir on February 24, 2023
Let's get straight to the point. If your company isn't converting clicks to sales, you're losing money. But this you already know. What you may not know is you can solve this quickly with address autocomplete on your web forms. With major corporations everywhere holding mass layoffs, generating revenue has never been more urgent. Appealing discounts, deals, offers, etc. will attract visits, but if your web form is difficult to fill out, those clicks won't convert. Let's talk about how using Smarty's Address Autocomplete API will reduce friction in your web forms and increase conversions.
By Wes Arnold on January 12, 2023
Insurers know the colossal importance of being accurate. A simple error could create an outstanding difference in results. At the same time, the customer wants speed. The modern lifestyle is fast-paced, and any need that isn't met instantly is an inconvenience. Businesses and their investors need to find the most efficient solutions to ensure accuracy without slowing the near-instant return to the customer. Accurate risk assessment and faster quotes In today's insurance world, where convenience is king, the fastest quote wears the crown.
By Wes Arnold on November 21, 2022
Parcel shipping costs have been rising since 2020. We’ve all seen inflation on the consumer end, whether we’re checking out online or paying at the gas pump. And skyrocketing freight rates have made headlines. Today, we’re going to focus on the impact of the increasing cost of shipping on your business and what you can do about it. But don’t lose hope—while we’re going to explore climbing shipment costs in this article, we’ll also chat about what your business can do to make shipping more efficient.
By Andrew Townsend on November 2, 2022
We brought out the big guns in the way of our Development Team Lead, Kent Gividen , in a webinar all about authenticating your APIs. He went over some of his most useful tips and tricks that he uses to ensure APIs are authenticated. Was it helpful? You betcha. You wanna get the SparkNotes? Read on. Common and not-so-common APIs to know about Kent began by outlining the APIs that he has run into the most in his years as a developer. Some of them he dug into a little deeper than others, but these are all useful to be aware of.
By Wes Arnold on August 17, 2022
QGIS is an open-source GIS (geographical information system) platform that helps millions of users throughout the world map, visualize, and share geographic information. Use cases range from mapping water usage to selecting new retail store locations. It's a highly capable tool for GIS professionals, and it's free. Because QGIS is open source, individuals and organizations are free to build and offer plugins to help users accomplish specialized tasks. This extensive library of plugins offers users a wide range of tools that allow them to build maps for very specific needs.
By Andrew Townsend on July 28, 2022
There are two types of frequent errors: 401 "Authentication Required" errors, and 402 "Payment Required" errors. If you keep reading, you can learn about both, as well as these other hot topics: Status code 401 - Authentication required How to authenticate API requests Common mistakes in client-side requests Common mistakes in server-side requests Status code 402 - Payment required When in doubt, contact support Status code 401 - Authentication required If you're seeing this error there's a chance that there's an issue with your API key, there's a mistake inside your client-side request, or a mistake in the server-side request.
By Andrew Townsend on June 28, 2022
Improving address form completion rates—whether in a shopping cart, request for quote, or other form—can be a sinch if you’re using an address autocomplete tool. Not sure what that is? When you see an address line on a form and think “oh shoot this is going to take a minute” and then it fills it in after only a few keystrokes, that’s address autocomplete. And no, not all address autocomplete tools are created equal. Some check against their own address database only that is not frequently maintained.
By Davin Perkins on June 9, 2022
In our ebook, 8 Questions to Ask When Selecting a Geocoding API , we break down the key features to look for in a geocoding provider and what questions you should ask vendors so you know you’re choosing the solution that will work best for your business. In this article, we dive into whether you should look for a geocoding provider that also offers address autocomplete and reverse geocoding. Validated address autocomplete Address autocomplete is a form feature that pre-populates address information to users as they’re typing an address into a form.
By Wes Arnold on March 11, 2022
Many businesses now collect data online. One could argue that it is nearly impossible to succeed in modern business without some sort of online portal in which there is an exchange of information between the provider and the customer. But how do you ensure that the information being input by the customer (or potential customer) is accurate? While there is no way to ensure that Bobby Duncan doesn’t put “Sammy Sosa” in the name line on a form, there IS a way to ensure that he’s putting in a valid mailing address for you to mail his package to.
By Wes Arnold on December 22, 2021
For address validation, an international address lookup is the process of matching foreign addresses against the local authoritative postal databases to ensure they are real and mailable. The process commonly corrects typos, parses the addresses into its component parts and standardizes it to match countries' approved formats. The task of looking up and combining data sets for thousands, or even millions of international addresses is a daunting one. Just trying to keep track of each country’s valid address format alone, is a time-consuming challenge.
By Trent Howell on October 19, 2021
Provo, UT - Smarty, a leader in location data intelligence, is pleased to announce the release of International Address Autocomplete to help companies better serve their global customers and users. Smarty International Address Autocomplete predicts global addresses in real time while users complete forms with address fields. Whether companies use address forms for customers on a website or for employees via internal applications, International Address Autocomplete streamlines the data-entry process through predictive analytics while the user types.

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